The Marketing War Room

By Rachel

How are Founders, CEOs, and Executives like you in the Travel and Tourism industries able to launch meaningful, impactful, and profitable products and services into the world with simple and actionabl... more

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FAQs about The Marketing War Room:

How many episodes does The Marketing War Room have?

The podcast currently has 27 episodes available.

The Marketing War Room episodes:

December 29, 2020How To Fail Your Launch Campaign Like A Champ | Ep. 7
Hey Warriors!
I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this strategy session. Welcome to The Marketing War Room.
The Battle: Your launch failed - now what?
First, remove the word “fail” from your vocabulary
You did nothing more than collect data to optimize your next launch
Story: “STORY TIME!”
First started travel brand
Tried to do a course on traveling solo
People wanted to know how to become an Influencer
So I pivoted and created something that solved a problem AND made plenty of sales (and still does!)
The Combat Tactic:
Develop a Launch Recap Report
Summarize your data
Conversions
Engagement on social media
Gather testimonials from clients
Gain feedback from your Team
Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator

RESOURCES MENTIONED:
💰[TOOL] Predict My Launch Sales 💰: https://www.rachelvhill.com/launchsalescalculator
MORE FROM RACHEL:
➡️ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide
➡️ Join The War Room Roundup: www.RachelVHill.com/links
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LET’S CONNECT!
📌 LINKEDIN: www.linkedin.com/in/rachelvhill
📌 INSTAGRAM: https://www.instagram.com/rachelvhill/
📌 WEBSITE: www.RachelVHill.com
...more
8min
December 25, 2020SUCCESS | How to Predict Your Revenue In Launches | Ep.6
Welcome Warriors!
I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this quick strategy session in The Marketing War Room.
The Battle: No clear goals so your shooting in the dark
The Combat Tactic:
Marketing is nothing more than “math + psychology”
Math = Being able to understand your data and metrics
Simple as using the Launch Predictor Tool to understand how many conversions (aka sales) needed to hit revenue goals
Psychology = The “sexy” part of marketing that people assume is marketing
Copy
Imagery
Evoking Emotions
Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator

RESOURCES MENTIONED:
💰[TOOL] Predict My Launch Sales 💰: https://www.rachelvhill.com/launchsalescalculator
MORE FROM RACHEL:
➡️ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide
➡️ Join The War Room Roundup: www.RachelVHill.com/links
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LET’S CONNECT!
📌 LINKEDIN: www.linkedin.com/in/rachelvhill
📌 INSTAGRAM: https://www.instagram.com/rachelvhill/
📌 WEBSITE: www.RachelVHill.com
...more
5min
December 22, 20203 Insane Things That's Stalling Your Launches | Ep.5
Welcome Warriors!
I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this quick strategy session in The Marketing War Room.
The Battle: What typical stalls launches:
Unclear strategy attempting to follow a launch model that isn’t a great fit for YOUR company
Anxiety and overwhelm of putting the pieces together, “what should I do first?”
Completely unorganized with no clear strategy or framework to walk to directly to you launch goals
The Combat Tactic:
IMPORTANT: Create and implement a launch framework (shameless plug!)
Helps you plan every minute step in the launch - lots of moving pieces and missing on step in your launch could be the difference in thousands of dollars in revenue
Makes it easier to build a qualified team
Allows you to see your entire campaign from start to finish AND from macro and micro levels
Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator

RESOURCES MENTIONED:
💰[TOOL] Predict My Launch Sales 💰: https://www.rachelvhill.com/launchsalescalculator
MORE FROM RACHEL:
➡️ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide
➡️ Join The War Room Roundup: www.RachelVHill.com/links
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LET’S CONNECT!
📌 LINKEDIN: www.linkedin.com/in/rachelvhill
📌 INSTAGRAM: https://www.instagram.com/rachelvhill/
📌 WEBSITE: www.RachelVHill.com
...more
7min
December 18, 20205 Reasons Your Launches Get Fried | Ep. 4
Welcome Warriors!
I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this quick strategy session in The Marketing War Room.
The Battle: Why You Launches Get Fried (or fail)
Ideal Audience vs Ideal Customer
Focus on features and not transformation
Didn’t test it on a beta offer
Didn’t create a sense of urgency or scarcity
Afraid to promote, promote, promote
The Combat Tactic:
Create an actual launch plan and strategy. This could look like a Go To Market strategy that is developed with a Launch/ Product Manager or you can even follow our Launch Plan Frameworks.
Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator

RESOURCES MENTIONED:
💰[TOOL] Predict My Launch Sales 💰: https://www.rachelvhill.com/launchsalescalculator
MORE FROM RACHEL:
➡️ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide
➡️ Join The War Room Roundup: www.RachelVHill.com/links
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LET’S CONNECT!
📌 LINKEDIN: www.linkedin.com/in/rachelvhill
📌 INSTAGRAM: https://www.instagram.com/rachelvhill/
📌 WEBSITE: www.RachelVHill.com
...more
9min
December 15, 2020Marketing. Why It's Warfare | Ep. 3
Welcome Warriors!
I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this quick strategy session in The Marketing War Room.
The title of the episode seems kinda intense, but here me out.
The Battle: Many Founders and CEOs get overwhelmed, frustrated, or stall their launches because marketing your product or service is a battle of cutting through noise and market saturation.
The Combat Tactic:
Understand that marketing is “math + psychology”
Like any battle you MUST come prepared with offensive and defensive strategies.
Ask yourself… as a Founder or CEO, do I have a Go To Market strategy in place?
Do I have a launch plan framework for my Team and I to follow?
Lastly, understanding what it takes to win. One way to do that is through the Launch Predictor Tool. Use this tool to be able to predict how many potential clients you need in your campaign to hit exceed revenue goals.
Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator

RESOURCES MENTIONED:
💰[TOOL] Predict My Launch Sales 💰: https://www.rachelvhill.com/launchsalescalculator
MORE FROM RACHEL:
➡️ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide
➡️ Join The War Room Roundup: www.RachelVHill.com/links
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LET’S CONNECT!
📌 LINKEDIN: www.linkedin.com/in/rachelvhill
📌 INSTAGRAM: https://www.instagram.com/rachelvhill/
📌 WEBSITE: www.RachelVHill.com
...more
5min
December 10, 2020You Lost. Game Over. | EP 2
The Battle: Outdated and antiquated launch strategies
Story:
→ Challenge: Boring and limited time get your audience's attention
→ Tech + the world is moving too quickly
→ One size does NOT fit all
The Combat Tactic:
Leave tons of room for innovation
Study the behavioral psychology of your audience
How can you push limits? (Virgin Airlines blimp vs British Airways)

RESOURCES MENTIONED:
💰[TOOL] Predict My Launch Sales 💰: https://www.rachelvhill.com/launchsalescalculator
MORE FROM RACHEL:
➡️ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide
➡️ Join The War Room Roundup: www.RachelVHill.com/links

HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LET’S CONNECT!
📌 LINKEDIN: www.linkedin.com/in/rachelvhill
📌 INSTAGRAM: https://www.instagram.com/rachelvhill/
📌 WEBSITE: www.RachelVHill.com

Later Warriors!
...more
8min
December 05, 2020 Welcome To The Marketing War Room Podcast | Ep. 1
One of the definitions of the word war is, ‘a struggle to achieve a goal’.

So how are Founders and CEOs like you and I able to launch meaningful, impactful, and profitable products and services into the world with simple and actionable tactics and strategies?

That is the question, and in less than 10 mins per episode, you and I will discuss a battle and strategies to win it.

In Episode #1 of The Marketing War Room Podcast, Marketing Officer and Launch Manager Rachel V. Hill introduces the podcast for founders, CEOs, and executives to help them launch products and services.

RESOURCES MENTIONED:
💰[TOOL] Predict My Launch Sales 💰: https://www.rachelvhill.com/shop/p/sales-predictor
MORE FROM RACHEL:
➡️ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide
➡️ Join The War Room Roundup: www.RachelVHill.com/links

HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast

LET’S CONNECT!
📌 LINKEDIN: www.linkedin.com/in/rachelvhill
📌 INSTAGRAM: https://www.instagram.com/rachelvhill/
📌 WEBSITE: www.RachelVHill.com
...more
2min

FAQs about The Marketing War Room:

How many episodes does The Marketing War Room have?

The podcast currently has 27 episodes available.