The MarketWELL Podcast with Mikayla Victoria

The MarketWELL Podcast with Mikayla Victoria

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The MarketWELL Podcast with Mikayla Victoria episodes

  • 10. Introducing Hygge Into Your Marketing and Business Strategy

    Do you seek more calm in your life? Does the family and work grind leave little time for sitting by the fire and going on long walks? Did you just roll your eyes at even thinking of having the time to sit by the fire and go on long walks?

    My guest is Brynne Krispin who takes her Scandinavian roots seriously! She grew up hearing stories about her Swedish and Norwegian ancestors - chopping wood, taking in the panoramic views of the fjords, fishing on the Baltic Sea, feasting on lefse and steaming pots of Swedish meatballs. She idealized the life they lived and started to believe such an idyllic life was simply unattainable in today's society, especially not in a tiny apartment in a major U.S. city.

    But what if it could be? She and her husband began asking that question when we hit a moment of desperation about six months after their son was born. Maybe the simplicity of the life they idealized could be implemented anywhere. Maybe it wasn't about living in a quaint cottage on their own land, but rather about intentional living. Now she sets out to create hygge wherever she finds herself.

    Check out Brynne's book recommendation, The Little Book of Hygge: Danish Secrets to Happy Living by Meik Wiking.

    HIGHLIGHTS OF OUR CONVERSATION

    1:22 - How do you pronounce hygge?

    3:32 - Why Brynne started Hygge and Grind

    8:03 - Practical ways to bring hygge into your life

    12:25 - Small steps to move out of the work grind

    15:57 - Building community when working and raising your family from home

    18:14 - Addressing the challenges in building a calm life

    20:36 - How do we incorporate hygge into our online marketing?

    23:47 - Brynne's favorite blog piece

    27:24 - What inspires you?

    29:52 - How to get your own hygge

    30:51 - The one takeaway from this episode

    CONNECT WITH BRYNNE

    Check out her website - https://www.hyggeandgrind.com/

    Connect on Instagram - https://www.instagram.com/brynnekrispin/

    Read the blog - https://www.hyggeandgrind.com/blog

    ABOUT ME

    Hi! I'm Mikayla, Social Media Strategist and Certified Life Coach. I help creatives and service-based online entrepreneurs grow their audience and online presence through compelling content and connection-based marketing.

    After nearly 7 years in social media marketing and 4 years in online business, I've learned a thing or two about what it means to show up strategically, consistently, and effectively (aka in a way that attracts people to you and your business who are ready to hand over the cash)!

    My holistic approach to social media gives you both the practical strategies and the mindset work needed to confidently and consistently show up on social media in a whole new way. Let me show you how!

    Find me at my website - https://mikaylavictoria.com/

    Connect on Instagram - https://www.instagram.com/themikaylavictoria

    Grab your 7 Steps to Social Media Success Checklist - https://www.mikaylavictoria.com/checklist

    CREDITS

    Interview - Brynne Krispin

    Podcast edited and mixed by 51 features. Connect with Andrew at Andrew {at} 51features {dot} com.

    34 min
  • 9. A Minimalist Approach to Marketing

    Does marketing your business overwhelm you? Are you confused about how many social media platforms you should be on or why building an email list is a hot topic? My guest today will help answer these questions and bring a sense of calm to your online marketing presence.

    My guest is Nelliane St. Clair, minimalist marketer, copywriter to fearless entrepreneurs, and funnel expert. She helps businesses load their sales and marketing funnels with as much profit power as possible. Her mantra: You Don't Have To Do All The Things. Just The Right Ones.

    Get ready to finally feel calm when thinking about marketing. Nelliane's straightforward method is easily understood and could be implemented today. Let's go!

    HIGHLIGHTS OF OUR CONVERSATION

    1:23 - Behind the curtain of the major marketing machines

    6:06 - Nelliane's minimalist approach to running her business

    8:58 - What is the minimalist marketing method?

    12:43 - How Nelliane works with her clients to find solutions the smart way

    15:28 - Harnessing the power of leverage

    17:26 - Nelliane shares a few of her marketing tips

    19:56 - Where does Nelliane find inspiration?

    22:25 - The top takeaway from this episode

    23:35 - Nelliane shares a free resource

    24:14 - Get in touch with Nelliane

    CONNECT WITH NELLIANE

    Check out her website - https://home.nellianestclair.com/

    Connect on Instagram - https://www.instagram.com/nellianestclair/

    Get your free guide - https://www.instagram.com/stories/highlights/17896820014388368/

    Learn about The Minimalist Business Amplifier - https://nellianestclair.com/mba-program

    ABOUT ME

    Hi! I'm Mikayla, Social Media Strategist and Certified Life Coach. I help creatives and service-based online entrepreneurs grow their audience and online presence through compelling content and connection-based marketing.

    After nearly 7 years in social media marketing and 4 years in online business, I've learned a thing or two about what it means to show up strategically, consistently, and effectively (aka in a way that attracts people to you and your business who are ready to hand over the cash)!

    My holistic approach to social media gives you both the practical strategies and the mindset work needed to confidently and consistently show up on social media in a whole new way. Let me show you how!

    Find me at my website - https://mikaylavictoria.com/

    Connect on Instagram - https://www.instagram.com/themikaylavictoria

    Grab your 7 Steps to Social Media Success Checklist - https://www.mikaylavictoria.com/checklist

    CREDITS

    Interview - Nelliane St. Clair

    Podcast edited and mixed by 51 features. Connect with Andrew at Andrew {at} 51features {dot} com.

    26 min
  • 8. How to Overcome the Fear of Visibility

    Does the thought of posting original content or sharing your expertise online make you nervous?

    You're NOT alone. Many entrepreneurs have a fear of being more visible on social media (whether it's written content, images or videos).

    In this episode, I share with you how you can overcome the fear of visibility online so you can show up confidently with your content and build a consistent and profitable online presence.

    ABOUT ME

    Hi! I'm Mikayla, Social Media Strategist and Certified Life Coach. I help creatives and service-based online entrepreneurs grow their audience and online presence through compelling content and connection-based marketing.

    After nearly 7 years in social media marketing and 4 years in online business, I've learned a thing or two about what it means to show up strategically, consistently, and effectively (aka in a way that attracts people to you and your business who are ready to hand over the cash)!

    My holistic approach to social media gives you both the practical strategies and the mindset work needed to confidently and consistently show up on social media in a whole new way. Let me show you how!

    Come say hi on Instagram! - https://www.instagram.com/themikaylavictoria

    Grab your 7 Steps to Social Media Success Checklist - https://www.mikaylavictoria.com/checklist

    CREDITS

    Podcast edited and mixed by 51 features. Connect with Andrew at andrew 51features com.

    14 min
  • 7. Navigating Shame, Vulnerability, and Self-Acceptance in Your Online Business

    What is the line between oversharing and being vulnerable online?

    What is the key to unlocking our business AND ourselves?

    How do we come to terms with our shame?

    Who should have the right to hear our story?

    Do you love Brené Brown?

    If you want to know the answer to these questions or simply love Brené Brown, then this episode is for you.

    My guest today is Byrdie Funk. Her passion is helping women overcome what keeps them small. She's a Certified Daring Way™ Facilitator (CDWF) and a Registered Professional Counsellor (RPC) in private practice and online.

    Byrdie wants to help people learn how to look at themselves in the mirror and actually LOVE who they see looking back at them. She wants you to feel good about who you are and what you stand for and engage with the world around you from that place!

    She's so passionate about it because there was a time, where she didn't like who she was. She had few hopes and dreams and was afraid of failing that she never bothered. And then she found Brené Brown's work and learned the tools that she needed to live out her newfound life.

    She learned how to be herself; she learned how to be all in and what it means to live a BRAVE life; she learned how to get back up when she fell.

    And now she's excited to share this life-changing work with you!

    Byrdie brings it in this conversation and I guarantee you'll get actionable takeaways from this episode.

    Byrdie's book recommendation (and one of my all time faves): The Gifts of Imperfection by Brené Brown.

    HIGHLIGHTS OF OUR CONVERSATION

    1:24 - Getting to know Byrdie

    2:44 - How Byrdie's journey led her to her own counselling practice

    4:37 - Living life on your own timeline

    5:43 - Taking a risk, being brave, saying yes, and meeting Brené Brown

    10:30 - Exploration and insights of shame and vulnerability

    15:22 - Misconceptions of shame and vulnerability

    19:03 - FInding the balance between vulnerability and oversharing on social media

    22:50 - Marketing ourselves through an intentional vulnerability

    26:46 - Choosing who you allow to hear your story

    29:17 - How Byrdie manages trolls

    32:46 - Keeping a cool head through (online) conflicts

    36:22 - Dealing with triggers and the stories we tell ourselves

    42:19 - Why mindset work is foundational for everything

    46:28 - How to get people to see the real you on social media

    48:00 - Start with values

    50:57 - Byrdie's recommendation

    51:30 - Byrdie's one-takeaway

    CONNECT WITH BYRDIE

    Check out her website - https://byrdiefunk.com/

    Follow her on Instagram - https://www.instagram.com/byrdiefunk/

    ABOUT ME

    Hi! I'm Mikayla, Social Media Strategist and Certified Life Coach. I help creatives and service-based online entrepreneurs grow their audience and online presence through compelling content and connection-based marketing.

    After nearly 7 years in social media marketing and 4 years in online business, I've learned a thing or two about what it means to show up strategically, consistently, and effectively (aka in a way that attracts people to you and your business who are ready to hand over the cash)!

    My holistic approach to social media gives you both the practical strategies and the mindset work needed to confidently and consistently show up on social media in a whole new way. Let me show you how!

    Find me at my website - https://mikaylavictoria.com/

    Connect on Instagram - https://www.instagram.com/themikaylavictoria

    Grab your 7 Steps to Social Media Success Checklist - https://www.mikaylavictoria.com/checklist

    CREDITS

    Interview - Byrdie Funk

    Podcast edited and mixed by 51 features. Connect with Andrew at Andrew {at} 51features {dot} com.

    55 min
  • 6. Simplify Your Productivity and Time Management Systems

    Wish you could NAIL your workflow and be more productive (without buying the latest new planner or downloading yet ANOTHER app?).

    Meet Lauren Rushing-- a Texas-based productivity coach who helps female entrepreneurs be more productive so they can find success in AND outside of their business. Lauren thrives by helping others transform their lives, businesses, and achieve their dreams through time management and productivity.

    HIGHLIGHTS OF OUR CONVERSATION

    3:45 - How she saved time and money by finishing a four-year degree in 2 years

    5:57 - Her unique approach to productivity (no planners or tools needed!)

    10:51 Simple steps you can take to start being more productive and managing your time better (even if you don't have a sophisticated system or a coach to support you)

    14:04 - Lauren's foolproof method to achieving and maintaining inbox ZERO (she did 3000 emails in 20 minutes!)

    CONNECT WITH LAUREN

    Instagram: @productivelauren

    LinkedIn: Lauren Rushing

    Email: [email protected]

    ABOUT ME

    Hi! I'm Mikayla, Social Media Strategist and Certified Life Coach. I help creatives and service-based online entrepreneurs grow their audience and online presence through compelling content and connection-based marketing.

    After nearly 7 years in social media marketing and 4 years in online business, I've learned a thing or two about what it means to show up strategically, consistently, and effectively (aka in a way that attracts people to you and your business who are ready to hand over the cash)!

    My holistic approach to social media gives you both the practical strategies and the mindset work needed to confidently and consistently show up on social media in a whole new way. Let me show you how!

    Connect on Instagram - https://www.instagram.com/themikaylavictoria

    Grab your 7 Steps to Social Media Success Checklist - https://www.mikaylavictoria.com/checklist

    CREDITS

    Interview - Lauren Rushing

    Podcast edited and mixed by Drew Wilbur

    33 min
  • 5. Create More Confidence, Clients, and Cash Flow Through Strategic Conversation

    Imagine being able to create consistent sales and cash flow in your business without fancy funnels, expensive and complex ads, or spending thousands on the newest flashy marketing course.

    Amanda Hines is an accomplished business mentor, founder of the Sovereign Business Academy, creator of the Conversationalist Method, and complete disruptor in the business space.

    She is a genius as it relates to positioning yourself for the wealth God called you to create and can help you get crystal clear on your message and how to monetize it in minutes. She is also a mother to two toddler boys, a wife, and an all-around powerhouse.

    HIGHLIGHTS OF OUR CONVERSATION

    17:15 - Why you might be struggling with consistent sales and cash flow

    19:52 - How to find lasting motivation to take action in your business

    21:58 - How to REALLY find and nurture your target clients

    23:54 - What she wishes she would have done differently in her business

    26:20 - The key to stepping into your next level of success

    28:02 - Why the 80:20 mindset to strategy ratio of business is a myth

    CONNECT WITH AMANDA

    Check out her website: www.amandahines.com

    Join her Facebook group - www.amandahines.com/community

    Find her on Facebook - www.facebook.com/oneamandahines

    Connect with her on LinkedIn - www.linkedin.com/in/amanda-hines

    Learn more about her program - Consulting Clients on Demand Bundle

    ABOUT ME

    Hi! I'm Mikayla, Social Media Strategist and Certified Life Coach. I help creatives and service-based online entrepreneurs grow their audience and online presence through compelling content and connection-based marketing.

    After nearly 7 years in social media marketing and 4 years in online business, I've learned a thing or two about what it means to show up strategically, consistently, and effectively (aka in a way that attracts people to you and your business who are ready to hand over the cash)!

    My holistic approach to social media gives you both the practical strategies and the mindset work needed to confidently and consistently show up on social media in a whole new way. Let me show you how!

    Connect on Instagram - https://www.instagram.com/themikaylavictoria

    Grab your 7 Steps to Social Media Success Checklist - https://www.mikaylavictoria.com/checklist

    CREDITS

    Interview - Amanda Hines

    Podcast edited and mixed by Drew Wilbur

    32 min
  • 4. 7 Steps to Social Media Success

    Feeling stumped when it comes to using social media to build an engaged audience of ideal clients?

    In today's episode, I walk you through the 7 foundational steps to social media success.

    You'll learn all about:

    • How to tell if your content is attracting the right people
    • What type of content actually works to attract an audience, get engagement, and convert followers into clients.
    • How to be "consistent" and build authentic connections without spending every waking moment on social media

    ...and much more!

    ABOUT ME

    Hi! I'm Mikayla, Social Media Strategist and Certified Life Coach. I help creatives and service-based online entrepreneurs grow their audience and online presence through compelling content and connection-based marketing.

    After nearly 7 years in social media marketing and 4 years in online business, I've learned a thing or two about what it means to show up strategically, consistently, and effectively (aka in a way that attracts people to you and your business who are ready to hand over the cash)!

    My holistic approach to social media gives you both the practical strategies and the mindset work needed to confidently and consistently show up on social media in a whole new way. Let me show you how!

    Find me at my website - https://mikaylavictoria.com/

    Connect on Instagram - https://www.instagram.com/themikaylavictoria

    Grab your 7 Steps to Social Media Success Checklist - https://www.mikaylavictoria.com/checklist

    CREDITS

    Podcast edited and mixed by 51 features. Connect with Andrew at andrew {at} 51features {dot} com.

    18 min
  • 3. Building a Remarkable Personal Brand with Chanèle McFarlane

    Chanèle McFarlane is Founder and Editor-in-Chief of Do Well Dress Well. Her mission is to create the content and opportunities you need to build a remarkable career. Do Well Dress Well is a one-stop-shop to help you understand all things career-related so you can do well and dress well.

    Chanèle is a multiple award-winning personal branding expert, TEDx speaker, and career strategist. She's partnered with international brands including Reebok, Foot Locker, and Bumble and has been published in Elle Canada, CBC Toronto and more. She's been recognized as PR in Canada's Top 30 Under 30, Top 100 Black Women to Watch in Canada and Top 25 Women of Influence. She speaks at organizations, colleges, universities, and colleges worldwide on personal branding, career advice and navigating work as a woman of color.

    Do you struggle with how to build your personal brand? Do you want to learn how to become known as an expert in your zone of genius? Do you want to learn how to design your career to work for you? Chanèle brings her hard-earned wisdom and experience to my MarketWELL audience to provide actionable and inspirational tips to get you started in the right direction today.

    Chanèle's book recommendations: Start with Why by Simon Sinek; Top of Mind by John Hall; The Myth of the Nice Girl by Fran Hauser

    HIGHLIGHTS OF OUR CONVERSATION

    1:39 - Living with recognition and fame

    2:42 - Chanèle's story behind her bio

    5:56 - The inspiration behind Do Well Dress Well

    8:35 - How an introvert jump-started her speaking career

    12:21 - Say yes, strategically

    13:39 - Chanèle's favorite moments on her journey

    17:22 - The large impact you have when you say yes

    18:52 - Designing a speaking career for yourself and taking steps today

    22:42 - How Chanèle found her voice as a public speaker

    26:40 - Recharging as an introvert after a speaking engagement

    27:48 - Using affirmation and visualization to energize yourself

    28:23 - Build a personal brand that fits you

    33:58 - Get your personal brand on autopilot

    38:52 - How Chanèle conquered the challenges of building her brand

    41:17 - Confidence through Conferences

    45:47 - What made the biggest impact on Chanèle's career

    49:30 - What Chanèle is saying yes to these days

    52:09 - How to get in contact with Chanèle

    CONNECT WITH CHANÈLE

    Check out her website - https://www.dowelldresswell.com/

    Follow her on Instagram - https://www.instagram.com/chanelemcfarlane/

    Learn more about speaking opportunities - https://www.chanelemcfarlane.com/

    Watch her TED talk - https://www.youtube.com/watch?v=yZujHHXgI3c

    Join Confidence Through Conferences - https://www.facebook.com/groups/1942284982748222/

    ABOUT ME

    Hi! I'm Mikayla, Social Media Strategist and Certified Life Coach. I help creatives and service-based online entrepreneurs grow their audience and online presence through compelling content and connection-based marketing.

    After nearly 7 years in social media marketing and 4 years in online business, I've learned a thing or two about what it means to show up strategically, consistently, and effectively (aka in a way that attracts people to you and your business who are ready to hand over the cash)!

    My holistic approach to social media gives you both the practical strategies and the mindset work needed to confidently and consistently show up on social media in a whole new way. Let me show you how!

    Find me at my website - https://mikaylavictoria.com/

    Connect on Instagram - https://www.instagram.com/themikaylavictoria

    Grab your 7 Steps to Social Media Success Checklist - https://www.mikaylavictoria.com/checklist

    CREDITS

    Interview - Chanèle McFarlane

    Podcast edited and mixed by 51 features. Connect with Andrew at andrew {at} 51features {dot} com.

    54 min
  • 2. Getting Fully Booked and Scaling to Six-Figures Online

    Today's podcast guest is Sara J. Loureiro, Certified Business Coach, and practical woo strategist.

    In this episode, you'll hear all about:

    • How Sara went from working a 9-5 to living her best digital nomad life
    • How she got quickly got fully booked in 2 businesses and scaled her to six figures within a year
    • What "practical woo" means and how it can help you in your approach to marketing yourself online
    • Her foolproof secret to finding success in business (it's probably not what you think)

    Website: www.sarajloureiro.com

    Facebook Group: Fearlessly Free and Wealthy Females

    Instagram: @sarajloureiro

    Podcast: The Uplevel Your Online Business Show

    Resource: Fully Booked in 30 Days Checklist

    I can't wait for you to listen to this episode--After you do, I would love to hear from you! What did you love about this episode? Where did you relate? What's your story and your biggest takeaway? Just hit reply or leave a review!

    Until next time.

    46 min
  • 1. How to Use Influencer Marketing to Grow Your Business

    I'm so excited to share EPISODE #1 of the MarketWELL Podcast.

    We're kicking off this season with a value-packed interview with Kherington McFarland, an influencer marketing strategist and content creator who is spilling all her best secrets and dropping knowledge bombs about how business AND influencers can leverage influencer marketing campaigns in the digital space.

    You'll hear a little bit about her story and her approach to storytelling, and her journey to building Currently Kherington.

    Here are some golden nuggets you'll find in this episode:

    • 1:40 -- The first job that helped her discover her passion as a blogger, content creator and influencer.
    • 4:05 -- How to leverage your status as a "mico-influencer" to work with brands and businesses you love
    • 10:20 -- The biggest myths about influencer marketing on social media and how to know if it can work for your business
    • 20:09 -- How she juggles entrepreneurship with life and motherhood

    Website: www.currentlykherington.com

    Instagram: @currentlykherington

    Facebook: @currentlykherington

    YouTube: https://www.youtube.com/channel/UCAYMO_VZ6c2c8E36ZgJ9IBg

    34 min

About The MarketWELL Podcast with Mikayla Victoria

From the publisher's feed

Each week, Mikayla Victoria, Social Media Strategist & Certified Life Coach, shares thoughtful interviews with creatives, entrepreneurs and thought leaders breaking the status quo and doing things…