The Master Your Business Podcast

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Ready to avoid burnout and grow your business over the holidays? In this episode of Master Your Business Podcast, I reveal how you can embrace rest strategically to set your service business up for success—without hustling or stressing out. Discover three key strategies to help you rest, recharge, and grow while enjoying the holiday season.

Highlights of this episode:

• (03:49) Embrace rest as a strategic business move
• (07:54) Protect your downtime like an important client meeting
• (08:16) Set boundaries with clients to safeguard your rest time
• (11:02) The "Joyful Productivity" approach to working during breaks
• (14:25) The power of reflection over the holiday period

Listen to the full episode now! 🎧

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The Master Your Business Podcast Show Notes

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⭐⭐⭐⭐⭐

“Great insights on getting noticed in the market

Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.

Education in your ears.”

Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!

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Is your definition of business success holding you back? Elizabeth Hamilton-Guarino shares surprising truths about achieving REAL success as an entrepreneur.

Timestamps:

[02:58] Success Defined 

[20:44] Factors of Success 

[33:45] Importance of asking for help

[48:38] Gratitude Practice

Listen to the full episode now! 🎧

Follow The Master Your Business Podcast

Connect with Deirdre on LinkedIn

The Master Your Business Podcast Show Notes

Rate Review & Follow on Apple Podcasts

⭐⭐⭐⭐⭐

“Great insights on getting noticed in the market

Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.

Education in your ears.”

Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!

Send us a text

Ever feel like you're on the Success Express, chugging along but not getting anywhere fast? 

Yeah, we've all been there. 

In episode #101 of the Master Your Business Podcast, we're pressing the brakes on that runaway train and talking about the power of patience.

As entrepreneurs, we're always itching to hit those big milestones. Yesterday! Right? But what if I told you slowing down could actually speed up your success? It's true!

Here's what we're discussing in this episode:

• (02:53) The Amazon Prime Effect: Why instant gratification is killing your business (and what to do about it).
• (04:08) 10X is Easier Than 2X: Think bigger, play the long game, and stop stressing about short-term goals. It's a game-changer!
• (06:05) The Gap and the Gain: Stop beating yourself up about what you haven't achieved. Celebrate those wins, big and small!
• (08:11) Patience in Sales: Ditch the pushy tactics and build meaningful relationships that turn into loyal clients.
• (15:47) SMART Goals Are NOT So Smart: Why you need to ditch the deadlines and embrace the journey.
• (17:43) Celebrate the Small Wins: Seriously, even if it's just getting through the freaking week! Give yourself a pat on the back.
• (20:02) Who's in Your Corner? Surround yourself with people who lift you up and inspire you to keep going.

So, grab a cup of coffee, settle in, and get ready to discover the superpower of patience. It's time to build a business that lasts!

Listen to the full episode now! 🎧

Follow The Master Your Business Podcast

Connect with Deirdre on LinkedIn

The Master Your Business Podcast Show Notes

Rate Review & Follow on Apple Podcasts

⭐⭐⭐⭐⭐

“Great insights on getting noticed in the market

Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.

Education in your ears.”

Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!

Send us a text

Want to build a business that doesn't just survive but thrives? Then you've got to listen to this episode of the Master Your Business Podcast! I sat down with customer experience expert Ian Golding, and boy, did he deliver the goods.

We dug deep into how you can create an amazing customer experience that keeps your clients coming back for more. Think of it as building a relationship, not just closing a sale.

Here's what you can expect:

• (10:21) What the heck is customer experience, anyway? And why should you care? (Hint: It's all about making your customers happy and growing your business.)
• (14:56) Why feelings matter more than you think. We're not robots, people! Ian explains why the emotional connection is key to creating a truly memorable experience.
• (19:47) The "Find-Win-Keep" strategy. It's a game-changer! Learn why focusing on keeping clients is just as important as finding new ones.
• (30:09) Creating a customer experience strategy that actually works. Don't worry, it's not rocket science. Ian breaks it down into simple steps you can take today.
• (52:06) Mapping your customer journey. Sounds complicated, right? Wrong! Discover a super simple way to understand your client's experience.
• (1:01:14) Ditch the "onboarding" jargon! It's time to reimagine how you welcome new clients.

This episode is packed with actionable advice, real-world examples, and a whole lot of "aha!" moments. It is perfect for coaches, consultants, and service providers who are ready to take their business to the next level.

Listen to the full episode now! 🎧

Follow The Master Your Business Podcast

Connect with Deirdre on LinkedIn

The Master Your Business Podcast Show Notes

Connect with Ian:

• Website: https://ijgolding.com/
• Ian’s book: Customer What? 
• Book recommendation: Experience Rules 
• Ian’s LinkedIn: https://www.linkedin.com/in/iangolding/

Rate Review & Follow on Apple Podcasts

⭐⭐⭐⭐⭐

“Great insights on getting noticed in the market

Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.

Education in your ears.”

Also, if you haven’t done so already, follow the podcast. I’m adding a bundle

Send us a text

Ready to shake things up in your industry and achieve explosive success? In this episode of the Master Your Business Podcast, I dive deep into how you can use values to drive business success and stand out from the crowd.

Highlights of this episode:

• (02:25) Personal vs. business values
• (03:19) The importance of aligning your business values with your hiring practices.
• (06:18) How values can enhance the customer experience and build loyalty.
• (11:06) Using values to guide performance reviews and employee development.
• (13:35) Value-driven disruption: Hear real-world examples of how companies use values to disrupt their industries.
• (21:36) How to infuse your products and services with your core values.

Listen to the full episode now! 🎧

Follow The Master Your Business Podcast

Connect with Deirdre on LinkedIn

The Master Your Business Podcast Show Notes

Rate Review & Follow on Apple Podcasts

⭐⭐⭐⭐⭐

“Great insights on getting noticed in the market

Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.

Education in your ears.”

Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!

Send us a text

Overcome business setbacks, embrace change, cultivate positivity and turn challenges into growth opportunities with 5 mindset hacks from Stephen Lock.

Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.

Timestamps:

[06:12] Overcoming Fear and Embracing Change

[15:16] The Power of Community

[23:02] The Importance of Breathwork

[35:22] The Experimentation Mindset in Business

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Discover the power of emotional resonance in sales and tips to guide your clients to a confident “yes!” and build long-lasting relationships with Deirdre Martin.

Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.

Timestamps:
[00:00] Introduction
[03:55] Why Emotion Matters More Than Logic
[08:05] The Emotional Stages of Buying
[14:22] The Feel-Good Tool-Kit

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Discover how to unlock business growth using targeted LinkedIn ads and PPC campaigns with expert insights from Garrett Hansen.

Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.

Timestamps:

[06:10] Importance of Niching Down

[14:19] Leverage PPC (Pay-Per-Click)

[35:21] Ad Budget Allocation

[51:21] Continuous Optimisation

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Learn what brand archetypes are, why they matter, and how to identify and apply them for unstoppable growth with Deirdre Martin on The Master Your Business Podcast.

Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.

Timestamps:

[02:42] What are Brand Archetypes?

[15:01] Archetype & Messaging

[17:39] Importance of consistency

[19:39] Freebie: Brand Archetype Quiz and Guide

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Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.

Learn how to get your service business found on Google with Sally Howard's 6 easy SEO steps. Boost your online visibility and attract more clients today.

Timestamps:

[00:00] Intro

[02:31] What is SEO?

[30:47] Keyword Research

[41:20] SEO terms to know

[51:49] Google likes fast sites