The MatriX Files

Guest post by Alex Pineda, Matrix Group Creative Director New year, new possibilities, especially in web design. With technology advancing at an unprecedented rate, design possibilities seem limitless in the coming year. What do I think we’ll see, design-wise? Here are my predictions for the top 5 web design trends in 2020: Progressive Web Applications […]

The post Top 5 Web Design Trends for 2020 appeared first on The MatriX Files.

Your website, social media pages, videos, email newsletters, email campaigns – they’re all elements of your digital marketing toolbox. It’s the start of a new year. How should your digital marketing change in 2020? I queried my staff and here’s what we came up with: Experiment With a Mix of Short- and Long-Form Content Is […]

The post How Your Digital Marketing Should Change in 2020 appeared first on The MatriX Files.

It’s no secret that I’m a huge Star Wars fan. Yeah, sure, maybe there was an episode (or two) that wasn’t as great, but by and large, I’ve loved everything about the franchise. I’ve also read a lot about how George Lucas was highly influenced by Joseph Campbell’s mythical framework during the making of Episode […]

The post Leadership Lessons From Star Wars appeared first on The MatriX Files.

Looking for the perfect gift for the techie (or not so techie) in your life? Here are some holiday gift ideas from the staff of Matrix Group. The Ring Fit for Nintendo Switch. It uses a video game to get you active. ShiftCam is a multi-lens case for your iPhone that allows you to take […]

The post 2019 Top Techie Holiday Gift Ideas from Matrix Group appeared first on The MatriX Files.

Last week, a group of Matrix Group staff hosted a Tech Talk on our favorite tech tools. The Tech Talk was inspired by a conversation with a client who wanted to know more about Slack, one of our favorite tech tools. At Matrix Group, we use a lot of tech tools to do our work, stay […]

The post Matrix Group’s Favorite Tech Tools for Staff Productivity appeared first on The MatriX Files.

In my last blog post, I discussed the 7 good reasons to rebrand your organization. But when does it NOT make sense to rebrand? Here’s what my friend Jane Barwis, CEO of BRG Communications, and I have to say about this topic. We recently did a webinar on rebranding because many of our clients are rebranding or thinking about […]

The post 5 Reasons NOT to Rebrand Your Organization appeared first on The MatriX Files.

A brand is not a logo. A brand is not an identity. A brand is not a product. A brand is a person’s gut feeling about a product, service or organization. — Marty Neumeier, Author and speaker on all things brand I recently did a webinar on branding and rebranding with good friend Jane Barwis, CEO of […]

The post 7 Reasons to Rebrand Your Organization appeared first on The MatriX Files.

A couple of weeks ago, we had a security alert at the office. A client had called to say that a member reported a breach of the association’s website. Employees at a member company had each received an email with an attachment containing their username and password. A quick check showed that the information in […]

The post Don’t Reuse Passwords Already! appeared first on The MatriX Files.

You may have already heard the news. Matrix Group is moving. Just down the street. After 10 years, to keep the creative juices flowing, we’re giving ourselves a change of scenery and a change in office format. We’re moving to a smaller space but we’re not really losing space. Here’s why: we’re moving to a […]

The post It’s Not Easy Being Green: Our Quest to Have a Sustainable Office Move appeared first on The MatriX Files.

Matrix Group is moving! We’ve been in this office for ten years and it’s time. Our needs have changed, and my creative team (yes, even developers are creative types, in my opinion) needs a change of scenery. As with all moves, there are about a million tasks that need to be done. So how are […]

The post How We’re Using Agile and SCRUM to Manage our Office Move appeared first on The MatriX Files.