The MatriX Files

The MatriX Files

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The MatriX Files episodes

  • How to Make Your First Day Back at Work Productive After a Vacation or Leave of Absence
    I used to dread my first day back in the office after vacation. After being away for a week or two (or more when I had my sons), I did not look forward to coming back and being buried in emails and getting caught by surprise by someone who needed my urgent attention. But not […]
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  • A Good Site Search Requires an Investment of Time and Money
    I hear this a lot from prospects: Our website search sucks! It seems many organizations are in pain with search. Here’s the thing: a good site search requires an investment of time and money. This investment can be substantial and I think it’s worth it. In many ways, Google has spoiled us. Google is a free, […]
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  • A New CMS Won’t Fix Your Broken Web Strategy
    I read a lot of RFPs (Requests For Proposals) for website redesigns, and I sit through a lot of demos and presentations. What strikes me is the number of projects where the focus is on the content management system, and not the goals and strategy of the project. Why do we have such an obsession with […]
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  • The One Thing You Can Do Now to Protect Your Website From Hackers – Create a Strong Password
    A couple of weeks ago, there was a lot of news about a massive brute force attack against WordPress sites to install Minero Miner, Minero is a javascript Crypto miner. The attack used information from the site, like the domain name, common logins and common passwords, to try and gain access to the site. Let […]
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  • Getting Started with eLearning and How Mobile is Transforming Professional Development
    At the ASAE (American Society of Association Executives) Tech Conference last week, I attended a terrific session called “Anytime, Anywhere eLearning: How Mobile Transforms Education.” Wendy Rath and Mary Rehm of PRMIA (Professional Risk Managers’ International Association), as well as Ken Parker from NextThought, did a terrific job of articulating PRMIA’s eLearning journey.   Background on PRMIA […]
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  • Lessons from a CIO on Work, Senior Staff Engagement and the Permission-Based Economy
    At AMS Fest a couple of weeks ago, I got a chance to sit down with Reggie Henry, Chief Information and Engagement Officer at the American Society of Association Executives (ASAE). I always ask Reggie “what’s new?” and “what are you thinking about?” Reggie *never* fails to impress me his insights and curiosity. Here are […]
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  • Top 5 Ways to Improve Your Facebook Page Reach
    Have you noticed that the likes and interactions on your Facebook page are decreasing? If so, you’re not imagining it – organic reach on Facebook brand pages fell by 52% last year alone, and Facebook has even admitted that only about 16% of your fans see your updates. Yuck! Why is this happening? With an […]
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  • Why Every Website Needs a Taxonomy
    Remember the days when the web was new and we spent hours surfing and checking out random sites? Yeah, neither do I because that was soooo long ago. These days, I spend time on e-mail, the Matrix Group corporate intranet, my favorite news sites, Google reader, and sites linked from my favorite e-mail newsletters. When […]
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About The MatriX Files

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a blog by Joanna Pineda, CEO, Matrix Group