About Priyanka Sarkar - Founder, Chief Executive & Designer at the House of Biori
Priyanka Sarkar is a designer by heart (and training), retailer by mind, and omnipreneur by choice!
An entrepreneurial-driven senior management professional with over 16 years in the Fashion Retail Industry that reflects an exceptional record of achievements in delivering strong market-oriented product performance (apparel and accessories) and operational results across India, GCC, and KSA.
Her vast international experience includes working, traveling, and conducting a business and a supply chain in the Middle East, UK, Europe, and the Far East regions. She is a motivational team leader with strong communication and diplomacy skills, and the ability to easily work with and manage a multinational staff. Her passion lies in success and maintaining a positive, upbeat attitude, energy, and style.
About this episode
In this episode, Namita and Priyanka discuss sustainable jewelry, some interesting mantras from Priyanka’s entrepreneurial journey, and her Green Pill Moment. Ever wondered what’s the difference between building a brand and building a business? If you are not sure, you will not want to miss this episode!
Show highlights
“In business how many pieces you are selling matters, but when you are building a brand what matters is to whom you are selling.” - Priyanka Sarkar
“We as women entrepreneurs, wear multiple hats at the same time. So it’s important that we are ready to unlearn, to engage and disengage and to keep moving forward.” - Priyanka Sarkar
“Building a brand is to connect with your audience on a personal level, to focus on building a social currency, focus on earning trust, earning respect & consistency.” - Priyanka Sarkar
“When you are trying to build a brand, you have to wear that cap, that your first four years is your incubation period, where you are building the connection of the audience with the brand.” - Priyanka Sarkar
“To me, to whom am I selling always holds more importance than how many pieces I am selling.” - Priyanka Sarkar
Useful links
Website: http://biori.org/
Instagram: https://www.instagram.com/thebiori/
Facebook: https://www.facebook.com/biori2016
LinkedIn: https://www.linkedin.com/in/priyanka-sarkar-a9528a6/
The Matrix Green Pill Podcast: https://thematrixgreenpill.com/
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