I first met Marcus Lucas in Europe at a Simon Black conference.

When I met Marcus, I knew I HAD to get him on the podcast for you.

Who is Marcus Lucas?

He’s been called the “Tim Ferriss of Brazil.”

He has promoted 1,000-person conferences and created info products in multiple languages.

Marcus also hangs with tigers and crocodiles…

…and uses his adventures to “hook” email prospects to click and watch his videos.

Today, you’ll learn the secrets of a deadly strategy Marcus just invented – combining the best of video and email marketing.

Do you have a YouTube channel?

Film videos for your biz?

Ever thought you might be good on video?

…then you MUST try this strategy.

In this episode, you’ll learn how to craft a unique, movie-like experience in your marketing.

 The “once upon a time” begins in your prospect’s inbox…

…and the story continues seamlessly when they click to watch your video.

(Hint: to find out the ending, they have to buy your product).

The best part?

This strategy damn near guarantees your prospects see your face and get to know, like, and trust you even faster.

Steal this proven template for promoting your videos with email.

Mix these two channels –

…and you’ll discover a “storyboard cocktail” that draws in prospects and sells more of your products.

In this episode, you’ll discover:

* why Marcus is known as the “Tim Ferriss of Brazil”

* how to start selling more via email –  even if your list has a bunch of “freebie seekers”

* why tigers and crocodiles in your emails can “hook” prospect to watch your videos

* how Marcus got away with mis-translating the name of his product…and still sold a ton anyway

* one terrifying tactic to explode your video engagement with email marketing

* how to frame up scarcity that’s genuine and honest

* a surprisingly simple social media strategy you can use

* an insane bonus idea to package in your affiliate promotions

Mentioned:

* Marcus on Facebook 

* Graduate in Japan – Marcus’s product

* Marcus’s website in Portuguese

* Marcus’ lifestyle business blog

Intro and outro backing music: Forever More by CREO

Raw transcript:

Download PDF transcript here.

John: It’s John McIntyre here and I’m here with a very special guest, his name is Marcus Lucas. Now, I met Marcus in 2013. I was in Lithuania, of all places, a tiny little country in almost Eastern Europe, I don’t know if it’s quite Eastern Europe. And anyway, I met this guy Marcus Lucas, and it turns out he is the, from what I hear, the Tim Ferriss lifestyle design guy of all Brazil. So he’s helping people in Brazil build Internet businesses and create that four-hour work-week lifestyle, and as he’s being doing that, he’s been doing, you know, e-mail marketing, and video marketing, and all sorts of stuff. So he was telling me a bit about it and I thought it would be cool to get him on the show to talk about that.

So,

 

In this episode, you’ll discover:

* 00:42 – why improving your writing chops is straightforward – but not easy

* 00:54 – how you can get better by being willing to SUCK

* 01:31 – one simple strategy to learn profitable email marketing

* 01:38 – a WARNING if you’re headed to buy another info product

* 01:58 – the scary mental hurdle that prevents most from ever improving

* 02:08 – the CHEESY path to winning more business

Tweetables:

* At the end of the day, you just need to practice

* Make sure you’re reading a good marketing book at least once a month

Mentioned:

* McMasters – my paid community of entrepreneurs and marketers profiting from email

Transcript:

Download PDF transcript here.

Okay, it’s John McIntyre here again. The Autoresponder Guy here again with another Email Marketing Update from TheMcMethod.com. Today, I want to talk about how do we improve. This is a conversation I was having with somebody recently. How could they get better at email marketing – at writing emails? I was coaching him and we were working through his emails, and he has got some good stuff, but there were some issues. There were some issues there, and we need to improve that.

What I realized while I was working with him is that I could sit there and I can work with him, you know, hour upon hour upon hour and do it with coaching. There is a coaching program. And, he would get better, very slowly. You know, very gradually, and it would help, and it would be useful, but what I realized at the end of the day, what works for me and what I think works for everyone else, is that getting better is really simple. It is not easy, but it is very very simple. It is not very sexy either. You are not going to get excited about this.

Getting good at something is about being willing to suck, or being willing to be bad at it for long enough so that eventually you get good at it. If you want to be good at math, just be bad at it. Go and study and be bad at math for an entire year, and then tell me if you are still bad at it after that year. Okay?

Same goes for email marketing. Go ahead and write an email a day for the next year. Obviously you need to keep some sensory awareness of how you are doing. So, maybe, make sure you are reading a good marketing book at least once a month – something like that. But really, what is going to happen is if you just writing email a day for the next year, and you do nothing else, you would get better. You would just absolutely get better because it is a practice thing. Every time you write, you would improve a little bit, and then you would improve a little bit more. And you would just improve a little bit, and then you would improve a little bit more. That is how you get good at something. That is how you get good at email marketing.

You are not going to get better with more products, more information, more e-books, more of that stuff. That stuff can help. You can join McMasters, which is my community on email marketing, but at the end of the day, you just need to practice if you want to get good. If you want to get good at copywriting… If you want to get good at anything.

Now, it kind of sounds a bit silly. It is not really that much of a secret, but I bring this up because I see too many people,

 

In this episode, you’ll discover:

* 00:28 – the FIRST step to collect your prospects’ email addresses

* 00:41 – how to set up your Aweber or MailChimp opt-in, even if you can’t code

* 00:53 – where to place opt-in forms on your website

* 01:14 – how the Tropical MBA DOUBLED their opt-ins by making it harder to opt in

* 01:28 – should you collect names – or just email addresses?

* 01:45 – one profit-killing mistake most businesses make with their opt-in forms

* 02:00 – an easy template to design your offer

* 02:08 – how often I split-test opt-ins on my site (the answer may surprise you)

Tweetables:

* Give people a CLEAR indication of what they’re gonna get when they join your list

* I try to run a test every week and see what opt-in forms are working

Mentioned:

* Aweber

* MailChimp

* Tropical MBA Crash Course

Transcript:

Download PDF transcript here.

 

John: Okay, John McIntyre here again. The Autoresponder Guy here with another Email Marketing Update from TheMcMethod.com. Today, I want to talk about how to structure websites to get people on to your list. There are so many different ways to do this.

On my side, I have got several multiple ways for you to get on to my list. I have changed it all the time, and that’s something else. Do you know how many options are available? And, I find the easiest way for me to get started is setting up a pop-up.

Why? Because you put a pop-up into the corner of your website and it pops up automatically on every page of your website. That would be step one.

Step two would be to figure out what pages that people are going to, and then you can put an opt-in as a sidebar, that, with the menu. If you are going to need a menu, you can put an option at the top of the page, at the bottom. You can put… What I have done before is you can put a link in the sidebar saying sign up for the tropical MBA crash course.

They click that, and they get on to the other page, which is 500 words – sort of long format sales copy Basically, it pitches them on why they should join the website. Okay?

You just set up the pop up. Just like one little form. It is the whole thing. All right, so what you want to do … a way to structure this. I generally collect the email address. I do not worry about the name. I do not think it is that big of a deal. The quicker you are, you know I think it is the speed of execution that matters, it’s one of those kinds of things. Okay?

So, I just collect the email address. What you want to do is give people some clear indication of what they are going to get when they join that list, including their email address. That is by far the biggest mistake I see, is people do not articulate carefully what someone’s going to get out of it. What they are going to be given when they sign up to that list.

So, it might just say, we are the best industry SEO … sign up now. But, no one is going to sign up. What’s the point? Because they do not know what they are getting.

Are your emails going straight to Spam?

You spend hours writing your email copy…

Crafting an entertaining story.

Designing the perfect pitch.

And yet –

A chunk of your prospects may never even see your offers.

Pity…

They were ready to buy, cash in hand.

You might not even know it.

It could be happening now.

Here’s the good news – 

James Kemp can help.

James runs the email marketing at GrabOne, the biggest daily deals site in New Zealand.

GrabOne is like a Daily Candy or Groupon.

They did $130 million in sales in 2013.

The best part?

80%  of that revenue comes via email marketing.

Today, you’ll get a rare look inside the mind of a guy who sends over 1 million emails per day.

Do you have a small or medium-size list?

Then pay attention…

…because in this episode, you’ll learn the tremendous upside available to you with email marketing.

The only question is…

How big do you want to scale?

In this episode, you’ll discover:

* 2 multi-million dollar businesses driven by email

* James’s most important piece of advice for getting your emails seen

* how to become a trusted source to your prospects

* the best time of day to pitch your list (HINT: how much is your product?)

* when it makes sense to pay for email deliverability help

* how GrabOne gets insane engagement from weather-based email targeting

* the % conversions e-commerce owners should aim for

* a few “small hinges that swing big doors” in email

* one variable that makes tiny lists pay HUGE dividends

* a challenge for listeners to implement

Mentioned:

* HostGator

* SendGrid

* Aweber

* MailChimp

* Daily Candy

* James on LinkedIn

* GrabOne Deals – James’s employer

Intro and outro backing music: Forever More by CREO

Raw transcript:

Download PDF transcript here.

 

John: It’s John McIntyre here, The Autoresponder Guy. I’m here with James Kemp. James is a subscriber on the McMethod daily email list and he got in touch with me after I send out an email saying I was looking for people who send a large volume of emails. James sends 35 million emails a month, which is over a million a day. So there are some very specific issues that he’s going through that people who were sending less emails aren’t. I think he’s got some really interesting takeaways that we’ll get into in just a minute. I’ll let James explain all of that. James, how are you doing today?

James: I’m great. How are you doing?

John: Fantastic mate. All right, before we get into the specific issues, tell people a bit about what you do, what you’re working on, and why are you sending so many emails?

James: Yes, so GrabOne started as a daily deal site in New Zealand about three years ago. So number one daily deal site off the back of the success of big companies like Groupon, GrabOne carved out its own little local nation in the New Zealand market.

 

In this episode, you’ll discover:

* 00:28 – how to find an opt-in bribe suited for YOUR audience

* 00:41 – why the e-book “status quo” sucks

* 00:53 – 2 bribe ideas you can implement in the next hour

* 01:13 – the head-scratching reason the length of your bribe DOESN’T matter – and what to focus on instead

* 01:20 – how most businesses “put the cart before the horse” in their funnel

* 01:44 – a weird bribe that worked wonders for LeadPages

* 02:26 – how to offer a bribe without creating ANYTHING new

* 02:56 – an easy way to stand out from your competition

Tweetables:

* They’re gonna give you their email address – what are you giving them in exchange?

* Speed of execution matters a lot right now. 

Transcript:

Download PDF transcript here.

John: Okay – it is John McIntyre here again, the Autoresponder Guy from TheMcMethod.com for another email marketing update. Now, in this video, I am going to talk about bribes, marketing bribes. Some people will do e-books, you can do reports, you can do videos, you can do crash courses. Now, people ask me what is the best bribe? What is the best bribe I can offer to my list.

Unfortunately, the real answer, the good answer is that you have to test, okay. So, a different thing is going to work better for different people, but that is not what you want here. What you want is something you can get started with today. Now, I personally do not like ebooks, I think they take way too long to create, and most people do not even read them.

Some people will, but most people will not read them, okay. So, I would do a crash course. Which is basically my version of how to teach people how to do something, which does not give them so much that they do not need your help, but gives them enough so that they know that you are the expert. And how would you do that? With some sort of video or audio, okay, or a web sheet. Something that is really really quick and easy to create because what we really want right now is speed of execution. That matters a lot, okay.

So, where does this come from? Where do you get the idea for the bride? Okay, so … what you want to do is, if you have not done this already, or if you do not have a good understanding of your marketplace, send out a survey and find out what the previous most painful objects are in relation to your niche. Whether it is weight loss in your market, feeding, even how to swim, you know, out by the river here. And then, create a brand based on that.

So, I know I talked about Clay Collins of LeadPages and one of the webinars he has done. It was, I think, one of the best bribes you could do. It was the top five… It was like the top resources to help you do X. That is like a one-page PDF with five different things that probably linked to an Amazon buy-now page. It is such a simple thing to understand, that people will want to sign up for that.

So, there is no secret here. You really want to be solving a problem with your brand, and ideally you want to do it as fast as possible. I think it takes so much longer to write an e-book. You can do a video in two minutes. You can create a video on how to solve a problem that matters. Sign up now and I will send you a free video of me explaining how to solve X. What I do with my list is I do not give a bribe away at all.

 

In this episode, you’ll discover:

* 00:17 – how often you should email your list

* 00:34 – a puzzling pitfall most businesses fall victim to in their marketing

* 00:54 – the 7-letter word that will guide ALL your marketing decisions

* 01:05 – how to make email marketing FUN

* 01:19 – the “Facebook message” frame of mind you should use when mailing your list

* 01:32 – the difference between Broadcasts and Autoresponders

* 02:14 – a SUREFIRE way to lose your customers (STOP this habit today)

* 02:38 – how to mix up how-to and entertainment in your emails

Tweetables:

* Email your list AT LEAST once per week.

* Email marketing, don’t take it too seriously. I send out articles, jokes, and stories.

Transcript:

Download PDF transcript here.

OK, it’s John McIntyre here again, the Autoresponder Guy from themcmethod.com with another email marketing update. Now today, I want to talk about how often should you be sending your emails. This is a question that I get a lot. I send daily emails. If you sign up to my list at themcmethod.com, you will get an email a day for the next 70 days, almost 3 months. There will be more emails that that soon, I’m always adding more emails to it.

So I send daily, but is that right for everyone? Well, probably not, OK? But I would say on average, typically when I speak to business owners about this, most people send far too few emails and not too many. Daily is perhaps too aggressive for some people, for some markets, just because the purchase cycle- people don’t want to hear from you that much. If you’re emailing CEO’s, really, really busy CEO’s, they probably don’t want a daily email ‘cause they’re too busy doing other stuff. First of all, they probably wouldn’t be signed up to all this in the first place if they’re that busy, OK?

So you really want to understand who you’re trying to market to, but I would say at least be emailing people once a week. Ideally it’s a couple times a week with something helpful, entertaining, valuable. Email marketing- don’t take it too seriously. I tell all sorts of random stories. I tell…I’ll send out jokes. If I find a good article, I’ll just send out a link to that article. You don’t need to- don’t make it into a big deal or think it’s this massive thing that needs to be perfect. Just treat it the same way you treat it with your friends or on Facebook. You know, you find something cool, you send it to them.

So if you find a cool link that you think people in your market, you know, need or would like to hear about, or you think it would help them in their business, just send it out. Don’t even think about it. Just send out that broadcast. Send out- so a broadcast…this is another video…the broadcast is a one-off email and an auto-responder is an automatic email that’s cued up. Just wanted to clarify that.

You can send out these as broadcasts or auto-responders, it doesn’t really matter. The main thing that I want you to understand watching this video is you need to be emailing as- not as often as possible, but regularly. At least once a week, preferably more, OK? I mean, you just got to think about it like it’s a relationship.

James Schramko grows businesses SUPER fast.

His team helps business owners with SEO, web development, and content marketing…

…to go with his private business Mastermind, paid community, and several elite podcasts.

ALL centered around exploding profits.

His most potent strategy?

Deconstructing revenue models.

See –

Exciting, shiny tactics (that the “gurus” love to sell you) only get ya’ so far.

In this episode, you’ll get a front-row seat to a brilliant marketing mind tearing down revenue model STRATEGY.

If you own a business with clients or customers, this is a gold mine.

It’s also why Schramko’s businesses make 7-figures.

Do you have hidden opportunities for profit windfalls in your business?

Are you spending too much time chasing new clients?

What are you the BEST in the world at?

I asked James to come tear apart my business.

…He pulls NO punches.

So break out a legal pad…

Ask yourself some profitable questions…

And discover all the growth opportunities in your blind spot.

This one just might double your business.

In this episode, you’ll discover:

* why you NEED a recurring revenue model today

* the odd reason the McMethod was turning down 10 paying clients per week

* how to only concentrate on what you’re the best at

* one singular focus that lets James do 7-figures in SEO services annually

* the “SOP framework” to make your biz run without you

* how to give yourself a pay-raise by marketing to the Ritz (and ditching the Motel 6)

* a little-known trick to “filter” in ONLY customers who can pay you

* 3 steps to leverage your time with group “Masterminds”

Mentioned:

* Schramko’s interview with Pat Flynn

Schramko’s interview with John Dumas

Schramko’s interview with Damian Thompson

Silver Circle – Schramko’s private business mastermind

Super Fast Business.com

Think Act Get – Schramko’s podcast with Ezra Firestone 

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

John: It’s John McIntyre here, the Autoresponder Guy. I’m here with James Shramko. James came on the podcast in episode four to talk about how he gets 95% repeat customers without affiliates, promotions, JVs, or launches. You can find that at dropdeadcopy.com/ep4.

Today, I wanted to bring James back not about marketing specifically, but because he’s recently been causing a bit of a stir on the Internet going on people’s podcast and really knuckling down onto their specific business and talking about their business model, and then breaking it down.

 

In this episode, you’ll discover:

* 00:40 – how you’re likely overcomplicating your marketing

* 00:56 – one system you NEED to catch more qualified leads

* 01:07 – the best email marketing client for payment processing

* 01:20 – the one decision you need to stop putting off

* 01:33 – how to easily back-track if you choose the wrong email software

* 01:47 – what you SHOULD be focusing on in your biz

* 01:55 – one action you must take within 15 minutes of watching this

* 02:09 – the 2 EASIEST email clients if you’re just getting started with email marketing

Tweetables:

* You have what you need to improve your business. Don’t complicate it.

* You NEED some software to collect leads and send out autoresponders.

Mentioned:

* Aweber

* MailChimp

* InfusionSoft

* GetResponse

* Constant Contact

* Office Autopilot

Transcript:

Download PDF transcript here.

OK it’s John McIntyre here again, the Autoresponder Guy coming to you from themcmethod.com with an email marketing update. Today I want to talk about software. Alright, Aweber, Office Autopilot, InfusionSoft (nicknamed Confusion Soft). There are so many software platforms for you to send email that some people get into this and they’re like “Alright, I get it John, email marketing is the business when it comes to marketing, but I just don’t know where to start. I mean, there’s so much software out there, where do I begin? I mean, I’m not even a technical guy. Or girl.” OK?

Now the thing is, most of the software will do what you need it to do, right? There are differences between them, but you can sign up to Aweber or MailChimp, and you’re going to get. Mostly, you’re going to have what you need to using my marketing to building your business.

That’s the thing, don’t complicate it. I could tell you that Aweber is better than MailChimp or MailChimp is better than Aweber, or Office Autopilot is better than confusion soft. It doesn’t really matter, OK? You need some software. All of these things will allow you to collect leads, send out autoresponders, and so on.

The only thing I would suggest, is if you want to do some advanced segmenting, maybe do payment processing, you want more of a CRM, go with Office Autopilot or InfusionSoft, because that’s what they’re more suited for. But if you just want to send emails, if you want a straight autoresponder, pick whatever looks good to you. Go to MailChimp.com and sign up for MailChimp. Do it with Aweber.

Do it with one of these sites. Don’t confuse this. Just make a decision. Be a businessman and make that fast decision and just take action, OK? Far too many people get caught up thinking this is a major thing that they need to sort out. It’s not that big of a decision, OK? You can move your list around at a later date after you, you know,

In this episode, you’ll discover:

* 00:17 – the INSANE mistake most entrepreneurs make (andtwi your opportunity)

* 00:33 – why many businesses do email marketing BACKWARDS

* 00:48 – your #1 action today to start building your list

* 01:04 – a word-for-word script you can copy to write in your first email

* 01:22 – how to make subscribers CRAVE your emails

* 01:31 – a weird trick to stay out of the Gmail Promotions Tab

* 01:45 – a brain-dead SIMPLE email set up that will work in any niche

* 02:20 – my private resource for your next steps after the basics

Tweetables:

* If you haven’t already, set up a pop up on your site!

* People WILL reply to your emails…and you’ll be so excited you’ll go do the rest.

Transcript:

Download PDF transcript here.

OK, it’s John McIntyre here again, the Autoresponder Guy coming to you from themcmethod.com with another email marketing update. Now, given that I talk about email marketing all the freaking time, and I keep telling you that you need to do it, you should be doing it, and if you’re not doing it, then you are crazy. Like you need to get started as soon as possible, doing this email marketing thing if you have a website.

So, in a lot of movies, and a lot of the other videos I’ve been doing, some people have been saying: “Well, how do I get started? What’s the first thing I should be doing?” And this is a great question, because most people get it wrong. Most people focus on the wrong things, OK? You think about it’s about writing- it’s about, you know…I guess having a whole thing that’s planned out.

Writing everything first, then uploading it. But hey, here’s the thing: The first thing that I would do is I would, if you’re not already, set up a pop-up or some sort of form on your site. A pop-up is the easiest thing, is you can just drop a code, kind of like a JavaScript code, in the footer of your website, and that will just make the pop-up come up. You don’t have to mess around with it too much. And then you’ll start collecting leads, right? Then you’ve got leads, OK?

Now it’s like well what do you send them? Well in email one, it’s the first email, it’s one of the most important emails that’s going to be in your auto-responder, in your email marketing. Because you don’t want to just say, “Hey, it’s so and so here, welcome to the family, got a couple quick questions for you…” Ask them about their problems and how much trouble they’ve had solving them.

You get some valuable insights. Maybe say here’s what’s coming up in the next few weeks or the next few days, what I’m going to send you. And that’s that. Cheers. That’s email number one, OK? And you really just want to get them to reply to that email and that’s it. Right, and that’s how I would start. Just do that, alright?

The rest will come later, you can learn all about how to do this at themcmethod.com, but right now just do that. Set up a pop-up form and set up one email that asks for a reply. Ask them a question like what’s the most important thing to you, or what’s the biggest question you have in relation to x, in relation to weight loss, in relation to email marketing,

 

In this episode, you’ll discover:

* 00:37 – a HUGE segment of paying customers you may be losing

* 00:55 – the enviable position email marketing gives a business owner

* 00:59 – how to profit WITHOUT coming off as sleazy

* 01:11 – the best way to stay on your customer’s radar

* 01:19 – why MOST of your potential market won’t buy from you…yet

* 01:42 – how your competitors might be STEALING your prospects (here’s how to beat them to it)

* 01:53 – how to become the preeminent AUTHORITY in your niche

* 02:10 – one stat that proves social media is OVERRATED

Tweetables:

* Life – especially business – is about relationships.

* Most people are simply not ready to buy today.

 

Transcript:

Download PDF transcript here.

OK, John McIntyre here again, the Autoresponder Guy, coming to you from themcmethod.com with another email marketing update. Today I want to answer a question, or I want to talk about a question that I’ve gotten a lot sometimes, especially on podcasts and interviews of that type. And it is: “Why does email marketing work?” OK?

Now you’re out there wondering this, if you’re- maybe you’re in the starting stages of doing your own marketing; maybe you’re a business owner who’s wondering if he should set up an email marketing campaign for their company, or hire someone like me to set it up for you, OK? Number one, I think about email marketing, the reason I think it works so well, is because life, especially business, is about relationships, OK?

Now someone comes to your website; they take a look at your pages, your about page reports, whatever. It’s a very, you know, one-off kind of relationship, and if you don’t make that sale on the first go, they’re out of there. You’re never going to hear from them again. What email allows you to do is keep in touch with them, and build that relationship. Show them that you’re now just that sleazy business that’s just trying to make some money, that you actually care about them, you want to help them solve their problems, OK?

So email marketing allows you to, you know, chime in in their inbox once a day, a couple times a week, once every week, however you want to do it. That allows you to just stay in touch and stay on their radar. Right, cause most people aren’t ready to buy today. Some people who come to your website, of course, they’re ready to buy, and they’re going pick up the phone to call you and order, or however it works, but most people are simply not ready to buy today.

Alright, they might need a months- you know, for whatever reason maybe it’s just not the right time, maybe they don’t have the right money, maybe it’s not payday, maybe they’re just browsing. Maybe they’re looking for a house, but they’re thinking about buying a house in the next year or so. So if you don’t stay in touch with them over the next year, they’re going to some other broker, some other real estate agent who did take the time to stay in touch, OK?

This is what email marketing allows you to do, and this is why it’s so effective. Because it allows you to stay top of mind, so that when people are finally ready to buy, you are the natural obvious choice.