The McMethod Email Marketing Podcast

Did you know that John Lee Dumas sells a lot of high-ticket products through live webinars? …and that on average, he converts 30% of those from each webinar into customers? Bad-freaking-ass. Plus, it’s not even some complex whiz bang funnel… it’s SUPER basic, but it works like rocket-fuel. Here’s how it works: First, there’s the ad, ... Continue reading

The post Episode #56: John Lee Dumas On How To Sell High-Ticket Products Through Webinars (and his secret to converting 1 out of every 3 attendees into paying customers) appeared first on Drop Dead Copy.

What if you could get 500% more done? Imagine. You sit down to write an email. Brilliant copy cascades from your brain onto the page… You crush your scariest goals. You take breaks STRATEGICALLY – …and have business epiphanies while you’re off hiking in the woods. Meet Steven Kotler. Kotler is the author of two bestsellers: ... Continue reading

The post Episode #55 – Steven Kotler On Finding “Flow” State and Increasing Your Productivity 500% appeared first on Drop Dead Copy.

You f***ing rock. That’s the subject line Terry sent me. Outta the blue. Why? …Because the Email Marketing Podcast just made him a TRUCK-load of cash. Who is Terry Dunlap? Terry’s a hacker. No…not a “life hacker.” I mean…he’s at Starbucks, nursing a caramel macchiato and watching you browse Facebook… …from HIS laptop. (In this episode ... Continue reading

The post Episode #54 – Terry Dunlap On How A Hacker Makes $88,312 with Autoresponders appeared first on Drop Dead Copy.

Congratulations! You can eliminate 80% of your to-do list. That’s right. Find the one or two tasks that “move the dial”… …and ONLY do those. Work less. Make more money. Sound good? Good. There’s only one problem – How do you decide what tasks are high-impact? Today – You’ll meet an 80/20 expert… …and learn ... Continue reading

The post Episode #53 – Perry Marshall On 80/20 Marketing Strategies to Grow Your Bottom Line appeared first on Drop Dead Copy.

Here’s the problem with your business. Maybe you can rattle off 15 product features… *Yawn.* You might even have the writing chops to “re-frame” those features as benefits… …but here’s what you’re missing: Your customers don’t give a damn. Truth is – Your most profitable customers ONLY care about one or two problems your product ... Continue reading

The post Episode #52 – Michael Silk On How to Gain Extreme Empathy In Your Market appeared first on Drop Dead Copy.

Would you like to position yourself as an authority in your niche? Want to connect with POWERFUL influencers – and open new doors to more lucrative clients and customers? Ever feel like millionaires are laughing at your cold emails and hitting DELETE while they ash their Cuban cigars? (They are.) Enter: David Dutton. David Dutton ... Continue reading

The post Episode #51 – David Dutton on How to Build A Powerful Network of Influencers appeared first on Drop Dead Copy.

  tw In this episode, you’ll discover: 00:29 – a surprisingly honest confession I give opt-ins when they join my list 00:45 – how to avoid prospects viewing you as a “library” 01:51 – why SELLING makes the world go ’round 02:14 – the responsibility you have to your prospects 02:31 – my weird philosophy ... Continue reading

The post How to Pitch in Every Email (and Get Away with It) appeared first on Drop Dead Copy.

  In this episode, you’ll discover: 00:22 – the most important email in your series 00:30 – if you screw this up – your prospects will DISMISS your emails 00:51 – an easy subject line template you can swipe 01:01 – 3 painstakingly-tested questions to ask your prospects that develop deep empathy 01:34 – one ... Continue reading

The post How to Write the Most Important Email In Your Series appeared first on Drop Dead Copy.

  In this episode, you’ll discover: 00:31 – why snowboarding is just like copywriting 00:41 – how to keep your emails from becoming “sticky” 01:08 – what you MUST include in your subject lines 01:15 – the endgame of storytelling copy 01:47 – how to pen slippery emails that slide prospects into buying Tweetables: You need ... Continue reading

The post The Snowboarding Strategy to Writing Email Copy appeared first on Drop Dead Copy.

  In this episode, you’ll discover: 00:30 – a mad frenzy in Australia with a lesson for entrepreneurs 00:42 – the unfortunate truth about “gold rushes” 01:02 – how you can (really) strike it rich in marketing today 01:38 – one variable that separates the winners and losers online 02:09 – how to “dig” for ... Continue reading

The post Not Everyone Gets Rich appeared first on Drop Dead Copy.