The McMethod Email Marketing Podcast

This episode is experimental. So bear with us. New Zealander Ewen Vile has had a recurring direct-response bug throughout his life. Like a safety axe, business owners call him when their ads are flailing and disaster and chaos is setting in. Emergencies. Through performing this kind of last-minute consulting, Ewen developed a system. A system ... Continue reading

The post Episode #165 – Ewen Vile On A 3-Step System For Targeting Your Ideal Customers appeared first on Drop Dead Copy.

Kurt Elster is a recovering designer. He thought he’d quit his job and start his own ecommerce platform… until he realized the likelihood of making that happen. Instead, he started building custom websites and charging $700. He thought it was downright criminal when he was able to finally raise his fees to $2500. With clients ... Continue reading

The post Episode #164 – Kurt Elster On How A Reformed Designer Raised His Client Standards…And His Fees! appeared first on Drop Dead Copy.

Dan Fagella was a prior guest on the McMethod (Episode #62). He’s back a couple years later giving us all an update on what he has transitioned into. Dan had a vision and a calling that he wanted to fund, so he structured the business he was in for a smooth exit. He found out ... Continue reading

The post Episode #163 – Dan Fagella On How To Structure A Business So One Day You Can Cash Out On Your Terms. appeared first on Drop Dead Copy.

Ian once lived in an RV and made money with what he calls “sports investing”. He’s written dating books and sold satellite TV at big box stores. He majored in Netflix and procrastination. When he ran some Bing ads to make his first dollar online he did the pony dance around the room and hasn’t ... Continue reading

The post Episode #162 – Ian Stanley On Email Discoveries OF An Online Batman (And Water-preneur) appeared first on Drop Dead Copy.

Paul stuck his nose into SEO after seeing his employer’s proposals. He was a systems administrator, but they challenged him to do it anyway. Then someone planted the seed that changed everything… “Why are you doing this for them?” When his employer wouldn’t let him telecommute one day a week he decided… “I can’t work ... Continue reading

The post Episode #161 – Paul Kortman On SEO That Works. Freelance Your Way To Freedom And The Open Road (Even With A Family!) appeared first on Drop Dead Copy.

Mike laid in his bed with a horrible stomach flu surfing the ‘net. His passion for hoops and NBA dreams found him pouring over basketball products. Several years later he sent in a glowing testimonial. At 16 years old he never thought that would set him on a career path. The owner of that product ... Continue reading

The post Episode #160 – Mike Abramov On What The Best Clients Need. Become A Full-Service Copywriter And Write Your Own Ticket. appeared first on Drop Dead Copy.

BIG Jason Henderson (He’s a 7 footer) was a professional basketball player down-under. Sensing the limits of that career he hit the internet. From his early days at what would become About.com and learning about email “conversation” … To being “Halbertized” into the fold by Bond Halbert… Since ’96 he’s been writing and testing profit-pulling ... Continue reading

The post Episode #159 – Big Jason Henderson On Shortcut Copywriting Secrets Rides Again! The Legacy Of Scott Haines (Plus Email Dogma Holding You Back) appeared first on Drop Dead Copy.

He started selling websites to settle a $1000 gambling debt. Then he became a “just-skating-by” freelance copywriter. The real turning point was what he termed “3 Days Of Hell”. His freelance consulting client fired him – erasing 90% of his income… He girlfriend of 3 years dumped him… And finally – the coup de gras ... Continue reading

The post Episode #158 – Justin Goff On What The Best Copywriting Clients Want. Lessons From A Former Freelancer Turned 20 Million Dollar Business Owner. appeared first on Drop Dead Copy.

Ryan Stewman, AKA. the “Hardcore Closer” was one of the first guests on my (David Allan’s) Takeover Tuesday Podcast. He’s had a sordid career path full of obstacles (a lot self-inflicted) that he managed to overcome. He’s turned his passion and skills into a multi-million dollar empire of businesses. What’s funny is that he recently ... Continue reading

The post Episode #157 – Ryan Stewman On No More Excuses! Take An Elevator To The Penthouse By Demonstrating Your Skills appeared first on Drop Dead Copy.

He’s the mentor to some of the most prolific and celebrated copywriters alive. Devouring every book… Attending every seminar he could find… And testing everything he was learning… Gave him the knowledge and skill he would try to pass on later as a coach. From humble Halbert beginnings to writing a letter which pulled in ... Continue reading

The post Episode #156 – David Garfinkel On The 11-Step System Which Generates 40 Million Dollar Home Run Sales Copy appeared first on Drop Dead Copy.