It’s no longer just about the music!
It hasn’t been for awhile, COVID aside.
COVID has just made it blatantly clear that live performance alone has been the business model that many of us relied on for so long never thinking about the possibility that all our venues could be shut down.
For as long as I can remember this had been my business model.
Lucky for me I saw before COVID that even if that is your model, as you get older in this industry it’s no longer sustainable. Playing 6 nights a week, long haul 5 hours gigs are great for the pocket book, but terrible for your body, mind and life balance eventually. Ask anyone who has done that gig long term as I did.
So...what is the answer then? If we can no longer rely on live performance to bring the bulk of the money.
If you are lucky enough to get your single on satellite radio you will enjoy a nice Sound exchange royalty check as many have this past few years.
But what if that dries up? What then?
There is only one answer and that is “Multiple Streams of Diversified Income.”
So what does that mean for you personally?
And how do you move to that model if you've been using the old model for so long now?
Also if you’re just starting out, build your foundational business blocks now, it's SO worth it.
Join the FB community http://facebook.com/groups/meant4music