I love getting inspiration from my amazing one on one clients.

Recently I was discussing a collaboration with a one on one client and they made the comment that this person they were collaborating with was quite successful because they "Act like a Label".  I thought that was a great comment.

I coach all the time about doing this or that, but putting in that was is BRILLIANT and so true. Acting like your own label without actually having to get one or be signed is a beautiful thing. Take "Chance the Rapper" as probably the most incredible example of this in recent years. He won 3 Grammy's in 2017 as a completely unsigned artist and the things he did all lend themselves to acting like a label on your own behalf. And here are those 6 things...

1. Loyal Fanbase creation - You have to build a community. Any and all successful acts, label signed or not have a loyal fanbase and community. Chance the Rapper has his GForce! You only need the first 1000 people in a group to have a VERY successful single or album launch, pre-sale or drop.
2. Pre-sell, or package your products together for bigger sales from loyal fans. $20-$30 range is good to start with. Make more than your music allows, it won’t bring in enough income alone.
3. Find and employ FREE marketing techniques. Social media, collaborations...anything you can think of that is FREE have the courage to pursue it.
4. Sponsorships and Endorsements, often bring revenue, support and/or exposure. 
5. Educate yourself and BE SURE that you are collecting all the royalties that you are eligible for.
6. Invest income from everywhere, live performance, sponsorships, endorsements, royalties back into your business for your next project! Don’t spend it all!

Creativity is key, fanbase is king and marketing can be free!

Take my FREE course on how to put together your loyal fanbase now!

JOIN HERE:Followers to Fans - Free Course (Create a Sustainable Music Career TODAY)

Love and Peace

- Jo

One of my amazing program members recently pointed out to me that there are pretty incredible pressures on Artists, Musicians and Songwriters to stay relevant in the business.

And that pressure can lead to having to spend time, energy and MONEY on constantly bringing out new music, projects, to stay on the radar. I thought was a really insightful observation so I decided to break it down a little to see if I can help to relive those pressures by looking at it in a different light.

I think there are two reasons that Artists feel pressured to stay relevant one is industry and the other is fans!

And I think those two reason weight heavily 80/20 towards Industry pressures 80 and fans 20. I think that we feel we need to start on the radar so that industry people don't forget that we are there and they see that we are moving forward constantly. It's really such an incredibly unfair pressure to put on Artists. Especially when industry aren't taking any risks on new Artists in recent times.

So in my mind we need to swing that pressure pendulum in the opposite direction. 20/80 industry/fans and the reason is that industry will quickly become interested when they see how relevant you are to a loyal fanbase!

Take my FREE course on how to put together your loyal fanbase now!
http://musiclifeschool.teachable.com

In this episode I walk you through the creation of your VISION!

In uncertain times it's important to hold your vision in your mind, heart and body while you pivot your goals to keep moving forward toward your vision.

Some people confuse the two as the same thing and come to a complete halt when times get weird! 

It's time to stop looking at all the things going wrong, or things that aren't working, and time to reset and open your mind, heart and body to the VISION you hold.

New Goals, ideas, connections, will come your way with this open stream of consciousness. 

I'm seeing it in action with many of my one on one clients right now. 

If you're having trouble seeing possibility in an otherwise difficult time in history, can you see a VISION of what you want to create in this world?

http://musiclifecoach.joannejanzen.com/ep73

When you look back at the past 3 months, did your mind go to all the lost opportunities or did you previously allow space for something awesome, some unknown possibility to arrive in your life?

I went through this process with a one on one client 6 months ago, we set goals, set made plans and then we left space for something awesome and unknown to occur. It allowed him to keep an open mind. What happened next is crazy...he began to achieve a lot of the goals on his list during the last 6 months. Booked the festivals that we was wanting, landed a sponsorship with a local business, and was looking forward to playing out the summer of the amazing shows he had on his list, doing partnerships with his sponsor.

Then COVID-19 hit...at first his thoughts went to a place where he had lost opportunities, AMAZING opportunities that he had worked so hard to create and believe in.

Somewhere in the first few weeks he remembered that space for the unknown and started to focus his energies on the possibilities and not the losses.

He received a bigger royalty cheque than ever before, began his plans to create an income stream that he had always wanted to and had in past put aside for music. Which is now a very real future income.

And then...created an opportunity where many where seeing none, to play a live show, a few live shows actually - yes - during COVID-19. Safe, COVID-19 friendly shows the first of it's kind and has managed to create, exposure, media access, new fans and OPPORTUNITY in an environment where most are seeing none.

When people ask me "why they would spend the money to work with me"!?! THIS stories and dozens like it are my answer.

WORK WITH ME - For Free!

http://musiclifeschool.teachable.com

I Believe...

• That failure is the key to success.
• In being kind even to your worst enemy.
• That anyone can achieve anything.
• We all have limitless power.
• I should never stop growing as a person.
• Everyone should have a life coach.
• Music is a way to journey through life.
• That we should all laugh at ourselves often.
• You never try to inspire, you should be inspired.
• Boundaries are my way of saying “I love you” to myself.
• Emotional pain is temporary, you can always move past it.
• Your mind is the most powerful thing you will ever possess.
• Talent is secondary to perseverance.
• No one knows what they are doing in the music industry, everyone is just constantly testing.
• In being where I said I’ll be, when I said I’ll be there.
• In shutting my mouth as opposed to talking crap about someone.
• Good is good enough.
• That everyone has a story, that you’d be shocked about.
• Musicians can make money, much more money than most think.
• That I can do whatever I put my mind to, follow-through with, and persevere long enough on.

What do you believe?

More importantly what do you need to believe about yourself to be successful?

What you believe comes to light
What you believe is what you spend your time on.
What you believe is what will keep you moving during really tough times.What you believe is what you are capable of showing to others.
What you believe is what you can change.
What you believe is a source of light.
What you believe is what your children will initially believe.
What you believe is what is creating your daily thoughts.
What you believe is up to YOU!

It may have been initially placed there by the people around you, but now it’s time to take responsibility for it and move it the direction that you want to.

Your beliefs either currently limit your possible outcomes, or provide you with limitless outcomes!

What are your beliefs about yourself?

What are your beliefs about how to live life?

It's time to ask, acknowledge and change.
http://musiclifecoach.joannejanzen.com/ep71

Overload generally means something is carrying or being subjected to more than it’s capacity to handle. 

A lot of my friends are experiencing mental overload right now which leds to overwhelm and when you get into that state it can feel like, you are spinning your wheels constantly, some people get really mentally exhausted because they are in a heightened state of over thinking everything, and yet doing nothing. And a lot of people describe mental overload as being extremely busy and yet getting nothing done. So the amount of thoughts and the repetitive nature of your thoughts, make you believe that you are SO busy that you literally get nothing else done because it’s very difficult to concentrate on a task when you are experiencing overload. Overload whether it’s created by others or yourself leads to overwhelm and overwhelm leads to getting nothing done and sometimes even get result in feeling really down & depressed. A lot of people I'm speaking to lately, feel this way, they are feeling some days, really free and other days SO overloaded that they can’t seem to get anything done.

If this is how you are feeling right now, let’s break it down. I’m here to help you through it and past it, because this is going to come around again many times in life and this set of steps that you learn about today will help you forever not matter what causes the overload or overwhelm. That’s what so great about learning how your brain works, cause you are stuck with that brain for the rest of your life you might as well, learn how to use it really well.

Circumstances come and go, people even come and go either unfortunately or fortunately depending on the person but you have your one and only brain forever. So let’s learn about it, how it processes and how to become and active participant in it’s processing.

Here are the 5 steps...listen the podcast to get all the details.
Step 1. Unload
Step 2. Tasks
Step 3. Categorize
Step 4. Quantify
Step 5. Plan to Act

You know where to find me:

http://musiclifecoach.joannejanzen.com/ep70

What do you want?

Did you pause to think of the answer?

Your answer involves your present programming based on your beliefs and thoughts, your brain during that pause did a shitload of processing and figured out the answer based on these thoughts. So what you BELIEVE is important, you can either change or keep those BELIEFS in order to get what you want.

Do you believe you can get what you want from life? Or is that a mystery to you?

The human brain is powerful whether we use it for good or bad it works well and just as powerful.

Let's use it to unlock our thoughts on what we believe we can have in life.

Let me ask you again....What do you REALLY want?

http://musiclifecoach.joannejanzen.com/ep69

Life is about making an impact, not income!

That is the only thing you need to know.

If you are intentional about every action you do. The thoughts you think, the words that you say, the time you book into your calendar to do the tasks you said you were going to do. And the end goal, the intention behind those tasks, those thoughts, those connections, is to live out your purpose; you cannot fail.

I used to think that I had to believe in myself and that was end of the road for "how to" get to where you are going. Now I understand that believing in yourself comes and goes and hopefully it sticks around for a while but on your journey it comes and goes and that’s okay because you can get better at it along the way. But KNOWING, what your purpose is and what you are here for never fades and always provides enough energy to get things done.

In this episode I give a few steps to help you discover what might be your purpose so that if you are still not 100% sure you can begin to be and start working your KNOWING muscle until it’s so strong that there is no question.

I know that my purpose it not only to create music but to help other people create their dreams. And I will forever intend to make sure that I constantly helping people create their dreams, and build their lives and themselves into the strongest most amazing versions of themselves to make that a possibility. I feel so proud when i say that out loud, and so inspired to get up and work, I work alot, and it’s easy to because, I’ve made my entire living for the past 15 year on things that I LOVE.

http://musiclifecoach.joannejanzen.com/ep68

There is a great quote in the Bob Proctor book “The Art of living” which is one of my favourite books of all time. Where he says “Committed decisions show up in two places; your calendar and in your checkbook.” This couldn’t be more true in my opinion. Committed decisions mean you spend time acting on them and paying for them. It doesn’t mean you spend time thinking and thinking some more about them.

First you must practice making the decision and the second you must practice ridiculous commitment to that decision by taking massive action on it.

In my opinion we almost always over complicate our struggles to create the outcomes we want by over analyzing them and causing our brains to change it's thoughts on a decision we think we have already made. For this reason I categorize decision in two ways when I make them to help me make them fast and act on them. When I first decide that is called a "Thought Decision", I've really done nothing but thought it through at this point. Then I put it in my calendar, I make plans and commit to those plans. I ask myself "Am I committed to this being the outcome no matter what?" If the answer and yes and then I TAKE ACTION then THIS is a "Complete and Active Decision". Only then can I confidently say that I have made a DECISION.

http://musiclifecoach.joannejanzen.com/ep67

It's not too often you find people in the marketing and branding game who know how to work with artists to bring out their absolute best, but these two are the REAL DEAL. Tzu the creative behind  K23 has teamed up with Nathalie the business brain of the operation to form a dynamic duo who are capable of bringing out the authenticity and soul in an artist and helping them form a brand that captures their true essence.

Tzu's background in the arts and music industry lends itself to understanding what a fluid campaign should look like. Nathalie's straight shooting business savvy is exactly what is needed to help keep you consistent and on the right path.

I love what they have to say about understanding that artists have a lot on their plate and they don't need just another opinion on what they "should" do. They need team members who take the time to understand their needs and direction and perhaps even help create that direction if it's unclear.

Check with out on IG https://www.instagram.com/k23.ca/

Check out some of their past creations at http://k23.ca