The Measurement Minute with Gary Angel : Previewing an Analytics Journey at the JPK Forecasting Summit

 

I’m bringing one of my favorite presentations to a Conference that I’ve been speaking at for years. The JPK Forecasting Summit provides a very different slant than most digital analytics conferences, but my Analytics Journey presentation bridges the gap.

 

 

The Measurement Minute #49 with Gary Angel : Ugly Isn’t Always a Dirty Word

 

A recent article in Slate magazine on the Trump campaigns brutally ugly emails not only brought a lump of nostalgia to my chest, it was  useful reminder that aesthetics are no way to judge creative.

 

The Measurement Minute #48 with Gary Angel : Retiring the “Organizations that Do X are Y% more likely to be Z” Business Trope

 

The X,Y,Z trope is a stock in trade of Analyst firms. But every time I hear it I just want to roll my eyes and tune out. Here’s why…

 

The Measurement Minute #47 with Gary Angel : Don’t be a Friggin Moron – Choosing a Cloud Provider for Retail

 

Some IT decisions aren’t really about IT. And if you’re a retailer, choosing a cloud provider is actually pretty simple.

 

 

 

The Measurement Minute #46 with Gary Angel : Too Sexy to be Useful – Data Science in the Enterprise

 

Have enterprise’s sacrificed too much in trying to make data science jobs as sexy as possible. Probably. The Measurement Minute explains why…

 

 

 

 

 

The Measurement Minute #45 with Gary Angel : The Analytics Nexus

 

Free. Online. Slack. Cutting-edge analytics. That’s a pretty great formula for a digital analytics conference.

 

 

The Measurement Minute #44 with Gary Angel : Operationalizing ML

 

Like most things, we tend to focus on the fun and interesting part of machine learning – creating models. But in many respects operationalizing ML models is a bigger challenge than building them.

 

 

The Measurement Minute #43 with Gary Angel : The Funnel is Dead

 

Customer Journey’s are mostly thought of as a linear funnel. It’s a common-sense view that helps make a complicated process understandable. But attention to actual customer journey data suggests it may not be a very productive or useful metaphor.

 

 

 

The Measurement Minute #42 with Gary Angel : Giving Your ML a Helping Hand with Meta-data

 

Adding context and data based on your existing data is a technique as old as analytics. Just because ML can do a great job with raw data doesn’t mean the need for Meta-data goes away.

 

 

The Measurement Minute #41 with Gary Angel : Making Small Data Sets BIGGER

 

Supervised Learning data sets are often hard to come by and have to be created manually. That often means they are inherently small. But don’t despair, you can actually use the data you have to make…more data.