The Measurement Minute

The Measurement Minute #31 with Gary Angel : Outliers and Predictive Modeling   My favorite session at the Digital Analytics Hub turned out be a conversation around Predictive Modeling that I got Shanghaied into leading. One of the big topics of discussion turned out be – who would have guessed  – outliers.

The Measurement Minute #29 with Gary Angel : Sokol Squared – What Business can Learn from Mindless Gender-Studies Hoax Papers.   You may have heard the hullabaloo around 3 academic hoaxsters who wrote some seriously mindless papers and successfully submitted about a third of them to fairly respectable gender and identity studies academic pubs. Yes, … Continue reading "Sokol Squared – What Business Can Learn from Mindless, Gender Studies Hoax Papers : The Measurement Minute #29 w. Gary Angel"

The Measurement Minute #28 with Gary Angel : What it Takes to Measure the Impact of Out-of-Stock Conditions in the Store   Measuring the impact of out-of-stock conditions is kind of like assortment analysis but with the additional complexity of in-store measurement to control for localization and seasonal progression and digital analytics to measure shifts … Continue reading "What it Takes to Measure the Impact of Out-of-Stock : The Measurement Minute #28 w. Gary Angel"

The Measurement Minute #27 with Gary Angel : Measuring the Impact of Out-of-Stock Problems on Store Performance   Intuitively, you know that out-of-stock conditions in the store impact performance. But how much? And when does it hurt the most? And how valuable is improving your supply chain? Understanding the impact of out-of-stock conditions on store … Continue reading "Measuring the Impact of Out-of-Stock Problems on Store Performance : The Measurement Minute #27 w. Gary Angel"

The Measurement Minute #26 with Gary Angel : The Tech You Need for Store Attribution   So you want to include store shopper data in your attribution analysis. What’s the appropriate tech? The Measurement Minute explains how and where our own DM1 platform fits in (it’s not an attribution system per se), why you think … Continue reading "The Tech You Need for Store Attribution : The Measurement Minute #26 w. Gary Angel"

The Measurement Minute #25 with Gary Angel : Store Attribution – Giving Digital Marketing Credit for Store Shoppers   With all that digital advertising, it’s certain that some of it leads to in-store shopping. But how much? And is it different for different digital campaigns and channels? The Measurement Minute tackles store attribution.

The Measurement Minute #24 with Gary Angel : Stop Shoving – the Art & Science of Line Measurement   Even seemingly simple real-world tasks like queue measurement turn out to have all sorts of tricks and challenges. The Measurement Minute looks at measuring line wait times and finds that people’s tendency to shop in groups … Continue reading "Stop Shoving! The Art and Science of Line Measurement : The Measurement Minute #24 w. Gary Angel"

The Measurement Minute #23 with Gary Angel : Getting Attribution Right   So you’re going to ignore my advice and tackle marketing attribution anyway. Well, here’s a few suggestions for getting it right.

The Measurement Minute #22 with Gary Angel : Stop the Blame Game   There is more effort and money spent on attribution than any other marketing analytics problem. It’s a legitimate problem – but it’s not always the right problem to tackle first.

The Measurement Minute #21 with Gary Angel : Why CLTV   If MoviePass made plenty of VoC and Strategic analytic mistakes, nothing they did was more fundamentally wrong that failing to pay adequate attention to shape of their CLTV distribution. It’s a surprisingly common failing in digital marketing.