The Measurement Minute

The Measurement Minute #10 with Gary Angel : Getting Voice of Customer (VoC) Right VoC is a primary driver of more strategic analytics. But using it that way demands a shift from scoreboard metrics to investigating the real drivers of customer decision-making.

The Measurement Minute #9 with Gary Angel : What Analytics are Strategic? So if analysts aren’t looking at the right stuff for driving enterprise strategy, what is the right stuff?

The Measurement Minute #8 with Gary Angel : Strategy? What Strategy? Why analytics isn’t strategic.   Analytics folks are great at tactics. We can optimize the heck out of a PPC keyword buy? The big strategic stuff? Not so much…

The Measurement Minute #7 with Gary Angel : Lessons Learned from a Long Career in Analytics   Introducing a series of minutes on enterprise analytics – what’s hard about doing analytics and some thoughts on how to drive better measurement and better success with measurement.

The Measurement Minute #6 with Gary Angel : Seeing into the Soul of the Shopper Combining in-store VoC and behavioral research makes for a powerful combination that makes each approach better…

The Measurement Minute with Gary Angel : #5 : The Digital Analytics Hub Conference It’s all conversational format makes the DA Hub the best, most enjoyable and useful conference going…

The Measurement Minute with Gary Angel : #4 : The New GDPR Regulation and Store Measurement It may be Y2K for attorneys, but we have to live with it.