The Measurement Minute #20 with Gary Angel : Lessons from the MoviePass Deathwatch   You probably know MoviePass as the too good to be true unlimited movies for $10 a month service. But you may not know that their parent company is an analytics firm. So how is it possible that they so misread the … Continue reading "Lessons from the MoviePass Deathwatch : The Measurement Minute #20 w. Gary Angel"

The Measurement Minute #19 with Gary Angel : Analytic Reporting isn’t just for your Users   Building Analytic Reports isn’t just good for users. It helps address structural problems in enterprise analytics (!) and it forces analytics teams to put real skin in the game when it comes to enterprise forecasting. Her’s why that’s a … Continue reading "Putting Data Science Skin in the Reporting Game : The Measurement Minute #19 w. Gary Angel"

The Measurement Minute #18 with Gary Angel : Why Analytic Reporting Changes the Game   Most reports don’t make a difference and they don’t build analytics culture because they don’t really move the needle on actual business understanding. Analytic reports get used more and their very usage makes a difference.

The Measurement Minute #17 with Gary Angel : Analytic Reporting   Scrapping your existing reporting is often job #1 when it comes to building analytics culture. And to replace all that inbox effluvia, I suggest a different kind of report.

The Measurement Minute #16 with Gary Angel : Addressing Executive’s Lack of Analytics Knowledge   Lots of senior folks aren’t very data literate and came up through the ranks when that wasn’t a necessary skill. Getting a CAO is great but really hard. Here’s an alternative.

The Measurement Minute #15 with Gary Angel : Experimentation is about far more than image A vs. Image B   Part of a great analytics culture is getting everyone to think – why don’t we test this? At every level of the organization and across every kind of problem.

The Measurement Minute #14 with Gary Angel : Why Giving Executives Questions not Answers Builds Analytics Culture   You’ve surely experienced the pain of the Executive driven data fire-drill. Here’s a way to use that power instead of getting used by it.

The Measurement Minute #13 with Gary Angel : Stop talking about being Data Driven   Everybody’s first thought when it comes to building a better analytics culture is to talk about the importance of analytics. That’s pretty much a waste of time.

The Measurement Minute #12 with Gary Angel : Making VoC Reporting Better   Voice of Customer reporting is the neglected step-child in the BI/Enterprise Reporting world. It shouldn’t be that way and there’s some easy steps to take to get better.

The Measurement Minute #11 with Gary Angel : Change is Good   Far too many VoC programs are essentially static – asking the same questions over and over and over. Stop thinking scoreboard and start thinking research and you can see why shorter, faster, and different is better.