Algorithms are constantly changing for social media platforms, but the business models generally don't.  Their mindset is to keep you engaging with the app as long as possible.  The more time you spend on the app, the more ads you will be exposed to.  Understanding this is crucial to leveraging your own social media strategy.  Who is your audience?  What do they desire?  How can you get them to engage?  In this episode, we discuss some of our social media goals for 2020.  

What have we been reading since we last got together to talk books?  Join us to find out what reading material has inspired us in the latest Media 1099 book club episode.  

Michael's Books:

Robert's Books:

Have you ever wondered what cash flow was?  Have you ever wondered how a business could be profitable but run out of money?  We're diving in on why cash flow is super important for full time freelancers.  Grasp this concept, and you can prevent irreparable damages to your 1099 business.  

Be careful with consumerism freelancers!  It's the holiday season, and it's easy to be tempted by the many "great" deals popping up in your emails and social feeds.   As full time 1099's, it's important to understand how important your money is and how fast you can burn through it if you spend frivolously.  Are there alternatives to spending the money you worked so hard for that will reinvest into your business?  Can we minimize gift giving or spend more on less tangible assets, like marketing and production speed?  In this episode, we discuss what our plans are for this holiday season and some of the pitfalls that ailed us in the past.  

The first part of our wonderful in-depth interview with commercial/editorial photographer, Matt Brown.  We sat down to discuss his upbringing in photography, his approach to business, and his many opinions on the evolving photography industry.  Part 1 includes the following topics, conversations and more;  

- Photography upbringing

- Sneaking into the Superbowl

- Side hustles and financial discipline

- Finding the right equipment

- Mentorship; being critiqued and becoming a critic

- Working for the Anaheim Angels

- An honest take on the sports photography industry

- Feeding the social media beast

- Setting your rates at dirt cheap

- What colleges fail to teach young artists

In part 2 of our in-depth interview with commercial/editorial photographer, Matt Brown, we dive into building new skill sets to keep you in demand, and developing creativity outside of photography to keep you fresh.  Part 2 includes the following topics and conversations;

- Gaining inspiration 

- Sharpening the saw outside of photography

- Learning business

- What pictures are off limits

- Portrait talk

- Game day run down of a team photographer

- Family balance

- Best investment you can make

Today, we're talking about the 2019 Adobe Max Conference and how these products and services can help us create better content.  

In recent weeks, we’ve noticed some major shake ups in the journalism industry, with a couple major publications taking aggressive action in regard to its employees.  Sports Illustrated laid off many of its journalists recently, and in contrast, the LA Times has agreed to improved terms for its employees.  Today, we’re going to discuss some of these trends and what it means for current and aspiring journalists.

It's that time of year where Robert and Michael review their 2019 progress as accountability partners.  Have the goals been met?  Have the goals been surpassed?  Have the goals changed?  Is the podcast where they want it to be?  Is goal setting even the best method to achieve success?  Tune in to listen to their discussion on habit building and goal setting.  

We're so excited to bring on more creative guests today, especially ones with business savvy.  Ty Washington, managing partner of Wave Tech Media, joins the podcast to discusses his journey from starting a small photography business in college to developing it into a full service multimedia firm.   We talk leadership, team building, strong entrepreneurship traits, and his firm's emphasis on strategic communications, photography, videography, graphic design, and social media strategy and implementation.

Wavetechmedia.com