Was that news story you read on the way into work created by a robot journalist?

 How about that traffic update you checked on that local news site covering your area?

 AI can often feel like it is something still in the future. But it is already here and changing the news business.

To read the original article this audio blog was created from, click here.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

Your company is at the centre of one of the biggest data hacks in history.

What do you do?

How do you respond to the crisis comms incident?

Do you stay quiet, hope the hack is not as bad as is being suggested and the media attention goes away?

Or apologise, seek to reassure customers and let them know what action you are taking to protect them?

To read the original article this audio blog was created from, click here.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

It tends to be easier to find examples of media interviews that have gone badly wrong.

But we don’t just want to share the bad and the ugly with you in our media training blogs.

We also want to highlight those spokespeople who excel and deliver compelling interviews.

And our expert media trainers have been captivated by two excellent interviews.

To read the original article this audio blog was created from, click here.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

That was the issue faced by Sainsbury’s over the weekend as it was plunged into crisis media management mode.

An overnight software update meant the “vast majority” of the supermarket’s online orders couldn’t be fulfilled on Saturday.

And the glitch also caused some stores to be unable to accept contactless payment, with customers having to resort to using a physical bank card or cash to buy goods.

To read the original article this audio blog was created from, click here.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

Formula One is back for another season.

But the sport is embroiled in more drama away from the track and a crisis that shows no sign of slowing.

Its dominant team has spent more than a month facing headlines on the front and back pages over allegations about the conduct of its leader Christian Horner.

What can we learn from it about crisis communication?

To read the original article this audio blog was created from, click here

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

Imagine making an error in a press release that is described as a '$2 billion typo'. 

Well, that was the situation Lyft found itself in after a rogue zero was added to figures about its predicted financial performance. 

And it ensured the ride-hailing company endured a bumpy journey with lots of headlines and media appearances. 

To read the original article this audio blog was created from, click here.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

How would your organisation respond if a watchdog found “multiple instances of race discrimination” in the way it operated?

That was the position Pontins found itself in after the Equality and Human Rights Commission (EHRC) concluded it had committed several breaches of the Equality Act.

The holiday park operator discriminated Travellers by drawing up a list of "undesirable" Irish surnames.

To read the original article this audio blog was created from, click here.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

Imagine you work in comms for a premium car company. You are keen for your spokesperson to dispel the claim your vehicles are more often stolen than others. Probably the worst thing they could do in this situation is repeat the negative language used by the media. It is something we always highlight during our media training courses – it is a golden media training rule

Yet, we continue to see spokespeople make the same mistake. 

To read the original article this audio blog was created from, click here

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

Ever wondered just how important it is to have examples you can use in media interviews?

It is something we always stress during our media training courses. You will also have read us go on about it in these blogs.

And two interviews that saw a journalist repeatedly ask for examples to support a claim have received plenty of attention this week and act as a great reminder.

To read the original article this audio blog was created from, click here.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.