Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

Apologies – or the lack of them – never seem to drift too far from the top of the media agenda.

Accountability matters whether it is a business or an individual. But all too often, ‘sorry’ seems to be the hardest word to say.

The latest evidence of this is provided by Liberal Democrat leader Sir Ed Davey, who created a media training case study on how not to handle an interview when under scrutiny.

To read the original article this audio blog was created from, click here.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

The new year is supposed to be a time of new starts.

But Boeing has found itself facing a familiar PR and crisis media management headache at the beginning of 2024.

The company’s reputation was again forced into a tailspin when part of the fuselage – known as a door plug – tore off while the aircraft was travelling at around 16,000 feet.

It's the latest instalment in a damaging and long-running crisis for the aviation giant.

To read the original article this audio blog was created from, click here.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

How can you tell that a spokesperson has given a great media interview?

Well, if the journalist replies to one of their answers with “gosh”, it could be a clue they have done an excellent job.

That’s what happened at the end of an interview that grabbed our attention this week.

To read the original article this audio blog was created from, click here.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

It’s almost the time of year when we review the best and worst interviews of the past 12 months.

The list has been compiled (and we’ve checked it twice) ahead of our masterclass in December, which you can register for here.  

And then along comes a late entry.

To read the original article this audio blog was created from, click here

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

Do you remember the CEO who gave an emotional press conference when her business was at the centre of a massive data breach?

Well, whether it’s just unlucky or accident-prone, barely a year after the worst data breach in Australian history, Optus and Kelly Bayer Rosmarin are back in the crisis communication spotlight.

The telecommunications company’s frail reputation has been further battered by a mass network outage that left people without phone or internet connection.

And its response has been labelled as a "clown show" and a "PR disaster".

To read the original article this audio blog was created from, click here.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

Have you heard the story of the driver who was ‘kidnapped’ by his electric car?

The gripping tale of the runaway car that ran red lights and roundabouts before being rammed by a police van has been everywhere.

It has featured in national newspapers, websites and radio programmes.

And it offers some media training lessons.

To read the original article this audio blog was created from, click here.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

You don’t have to be the biggest football fan to know there has been a lot of controversy recently.

“Significant human error” resulted in a perfectly good goal being ruled out in a showpiece match between Tottenham and Liverpool.

That mistake has filled airtime, column inches, social media channels and WhatsApp feeds.

Then, just as it seemed the story might be running out of impetus, a key figure breathed fresh life and a big helping of contention into the sorry saga.

To read the original article this audio blog was created from, click here.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

Radio can grab attention like nothing else.

When a spokesperson delivers a compelling interview, people quickly switch from hearers to listeners.

But the same is also true of spokespeople who deliver poor interviews.

And there was an interview on LBC last week that grabbed our attention for all the wrong reasons.

To read the original article this audio blog was created from, click here.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

So, there is another ‘cake gate’ crisis.

And this one doesn’t involve a Prime Minister and lockdown restrictions.

Instead, former Coronation Street actress Catherine Tyldesley has found herself at the centre of a viral scandal, numerous damaging headlines and unwanted press attention over what has been dubbed ‘cake-gate’.

And, as providers of crisis communication training, we think there are lessons others can learn from the story.

To read the original article this audio blog was created from, click here.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.