The Explanation

The Media Show: Can memes win the US election?


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Do memes hold the key to the White House? Supporters of Kamala Harris hope so. Already online communities have sprung up to boost her campaign and they’re chopping up her speeches and appearances to flood the internet with viral clips. Their aim is to swing the youth vote in Harris’ favour and get other disengaged voters to turn out on election day. Will it work?

Also on the show, as the Olympics begin in Paris, how a sports journalist prepares for a gruelling 19 days of events.
Presenters: Katie Razzall and Ros Atkins
Producer: Simon Richardson

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The ExplanationBy BBC World Service

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