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The advertising industry is facing dramatic change, after Meta announced new AI tools that will let anyone make ads. Sir Martin Sorrell, Executive Chairman of S4 Capital, and Alex Dalman, Co-chair of the Advertising Association’s AI Taskforce, discuss whether the industry faces an existential threat.
Producer: Lisa Jenkinson
By BBC World Service4.4
2020 ratings
The advertising industry is facing dramatic change, after Meta announced new AI tools that will let anyone make ads. Sir Martin Sorrell, Executive Chairman of S4 Capital, and Alex Dalman, Co-chair of the Advertising Association’s AI Taskforce, discuss whether the industry faces an existential threat.
Producer: Lisa Jenkinson

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