The MediaBooks Podcast

How I Market provides accountants with connection to successful accounting firm owners. When you see what other accounting firm owners have done to find success themselves, you can begin to create a plan that works for your business.

YouTube Video: https://youtu.be/dXyLEVY068s

📢 Welcome back to the MediaBooks Podcast! In this episode, I'm sharing updates about my journey through 2024 and exciting plans for 2025. From international moves to growing a business with two under two, let's catch up!

In this episode of the MediaBooks Podcast, host Kristen introduces a free, easy-to-use website audit tool specifically useful for bookkeepers and accountants. She explains how investing just an afternoon in using this tool can help ensure that your website meets essential accessibility requirements laid out in the update to the Americans with Disabilities Act (WCAG). This proactive approach will not only improve your online presence but also boost your confidence when faced with potential issues or updates in the digital landscape. 

AccessiBe: https://accessibe.com/a/aiyu0yt

Tax Credit Explanation: https://accessibe.com/blog/news/ada-tax-credit

MediaBooks Website: www.mediabooksagency.com

This week on the MediaBooks Podcast, Kristen discusses why social media may not be effectively bringing in clients. She emphasizes two key points: the necessity of early and continuous marketing, and the importance of consistency in relationship-building with potential clients. Trust and connection take time to develop, and sporadic posting can hinder the process.

Give Zencastr a try for your podcast or long-form content recording: https://zencastr.com/?via=mediabooksagency

Flodesk Affiliate link: https://flodesk.com/c/ZPUUR3

*Some of the links above may be affiliate links and result in compensation for MediaBooks.

MediaBooks Website: www.mediabooksagency.com

00:00 Episode Teaser

00:29 MediaBooks Intro

01:14 Why Your Social Media Isn't Bringing in Clients

05:05 The Importance of Timing in Marketing

05:38 Building Trust Through Consistent Content

05:54 Consistency is Key to Building Relationships

In this episode of the MediaBooks podcast, Kristen debunks four common social media myths that may be hindering your ability to sell effectively. The discussion covers the fallacy that a high follower count is essential for success, emphasizes the importance of quality and consistent posting over sheer quantity, and challenges the notion that social media efforts are futile if leads aren't immediately contacting you. The episode also highlights the value of creativity and taking risks in marketing strategies. Listeners will gain insights into building genuine relationships and creating unique and effective social media strategies to enhance their business growth.

Give Zencastr a try for your podcast or long-form content recording: https://zencastr.com/?via=mediabooksagency

Flodesk Affiliate link: https://flodesk.com/c/ZPUUR3

*Some of the links above may be affiliate links and result in compensation for MediaBooks.

MediaBooks Website: www.mediabooksagency.com

00:00 Intro Teaser

01:29 Introduction to Social Media Myths

01:56 Myth 1: The Number of Followers Matter

07:05 Myth 2: You Have to Post Daily

08:39 Myth 3: Leads Must Contact You on Social Media

11:28 Myth 4: You Must Follow Specific Rules to Succeed

14:03 Conclusion and Final Thoughts

This week on the MediaBooks Podcast, Kristen discusses refreshing her marketing strategy to adapt to significant life changes and evolving market conditions. The episode highlights the necessity of keeping marketing strategies dynamic and adjusting them as both the business and marketing landscape change. 

This week’s headline is an article from Marketing Week about the rising need for disclaimers on AI-generated content. Kristen shares insights from marketing expert Neil Patel on optimal social media posting strategies. 

The conversation also covers the impact of AI on content creation, the shift towards more authentic content on platforms like Instagram, and the importance of SEO-driven video content. Kristen outlines specific changes to their marketing plan, including a bi-weekly podcast schedule, increased focus on YouTube, personal content on Instagram, and exploratory efforts on Pinterest and Facebook. The episode underscores the value of staying ahead of trends and integrating multiple content platforms into a cohesive strategy.

Headline Link: 

https://www.marketingweek.com/ritson-ai-generated-content-warnings/

*Give Zencastr a try for your podcast or long-form content recording: https://zencastr.com/?via=mediabooksagency

*Flodesk Affiliate link: https://flodesk.com/c/ZPUUR3

*Some of the links above may be affiliate links and result in compensation for MediaBooks.

MediaBooks Website: www.mediabooksagency.com

In this episode of the MediaBooks Podcast, Kristen welcomes Charles Leikauf, a seasoned corporate finance expert turned fractional CFO. Charles shares his journey from corporate finance to achieving financial freedom through offering fractional CFO services. He explains the ins and outs of what CFO services entail, the flexibility and freedom they offer, and provides practical advice for accountants and bookkeepers considering expanding into this space. Charles discusses pricing strategies, the importance of niche specialization, and how to effectively market and sell CFO services. He also touches on the value of building confidence through experience and leveraging a network of referral partners. The episode wraps up with insights on showcasing CFO services on a website and best practices for effective client communication.

You can find Charles on Instagram @ProfitSurgeGroup

www.instagram.com/profitsurgegroup

Charles’ site:

www.profitsurgegroup.com/call

Flodesk Affiliate link: https://flodesk.com/c/ZPUUR3

*Some of the links above may be affiliate links and result in compensation for MediaBooks.

MediaBooks Website: www.mediabooksagency.com

00:00 MediaBooks Podcast Intro

01:10 Introduction and Guest Introduction

02:05 Defining CFO Services

04:05 Who Can Offer CFO Services?

07:41 Building a Fractional CFO Firm

09:46 Handling Client Requests and Boundaries

14:23 Building Confidence and Experience

16:55 Overcoming Intimidation in CFO Services

17:11 Showcasing CFO Services on Your Website

17:51 Addressing Client Pain Points

23:01 Effective Sales Strategies

25:31 The Debate on Listing Prices

30:21 Pricing Strategies for CFO Services

32:30 Conclusion and Contact Information

In this episode of the MediaBooks Podcast, Kristen discusses the common pitfalls of do-it-yourself (DIY) websites and provides practical advice on how to improve them. The episode highlights three major issues with DIY websites: creating a bad user experience, diminishing perceived business value, and losing potential sales and partnerships. Specific problems such as outdated information, slow loading times, overlooked details, overused stock photos, and non-functional buttons are analyzed. Listeners are guided on how to fix these issues to enhance their website’s performance and user experience, ensuring that their business is represented in the best possible light.

Flodesk Affiliate link: https://flodesk.com/c/ZPUUR3

*Some of the links above may be affiliate links and result in compensation for MediaBooks.

MediaBooks Website: www.mediabooksagency.com

00:00 Welcome to the Media Books Podcast!

00:03 Intro: The Telltale Signs You DIYed Your Website

01:51 Life Updates and Background Noise Disclaimer

02:48 Common DIY Website Mistakes and How to Fix Them

03:24 Creating a Bad User Experience: What Not to Do

09:15 Diminishing Your Business's Perceived Value

13:40 The Critical Importance of Functional Website Buttons

17:09 Final Thoughts and Advanced Tips

In this episode of the MediaBooks Podcast, Kristen discusses how to generate endless content by answering one key question. The focus is on finding your unique voice and marketing strategy, especially in the accounting and bookkeeping fields. With insights into the rise of financial content on TikTok, the episode explores how to leverage such platforms based on your target audience. It provides strategies for establishing yourself as an authority and offers examples of prominent figures in the accounting industry who have done so. Practical advice is given on how to integrate your expertise into your services and make your marketing efforts enjoyable.

Flodesk Affiliate link: https://flodesk.com/c/ZPUUR3

*Some of the links above may be affiliate links and result in compensation for MediaBooks.

MediaBooks Website: www.mediabooksagency.com

00:00 Intro

01:04 Welcome to the Media Books Podcast: Finding Your Content Creation Spark

01:34 Navigating Content Creation Challenges and Opportunities

02:38 The Rise of FinTalk on TikTok: What It Means for Accountants

03:38 Identifying Your Audience: The Key to Effective Social Media Strategy

06:55 The One Question to Transform Your Marketing Strategy

12:30 Becoming an Authoritative Voice in Your Field

15:12 Practical Steps to Finding Your Unique Subject Matter

16:52 Integrating Your Expertise into Your Services and Talks

17:58 Building a Business and Marketing Strategy You Enjoy

In this episode of the Media Books podcast, Kristen discusses her business preparation for a second maternity leave while dealing with the challenges of a military move. Furthermore, Kristen reflects on lessons learned from their first maternity leave, emphasizing the importance of planning, hiring the right people, and establishing efficient processes. 

The episode also touches upon the implications of a rumored new subscription model by Meta that could potentially affect organic growth on social media. Along with that, the importance of adjusting marketing strategies in anticipation of changes on platforms like TikTok and Instagram, and the value of exploring alternative marketing avenues. Kristen shares personal experiences and strategies for managing business operations and marketing efforts during maternity leave, highlighting the balance between work passion and family responsibilities.

Flodesk Affiliate link: https://flodesk.com/c/ZPUUR3

*Some of the links above may be affiliate links and result in compensation for MediaBooks.

MediaBooks Website: www.mediabooksagency.com

00:00 Intro

01:56 Navigating Life's Chaos: From PCS Moves to Podcasting in a Nursery

03:19 Exploring the Impact of Social Media Subscription Models

04:56 The Importance of Diversifying Your Marketing Strategy

09:06 Preparing for Maternity Leave: Lessons from the First Experience

07:09 Strategies for a Second Maternity Leave: Doing Things Differently

20:46 The Value of a Soft Exit and Re-entry into Work

23:55 Final Thoughts on Preparing Marketing Content Ahead of Time