In this episode, Brandon discusses a unique approach to goal setting for 2024. Breaking away from conventional SMART goals, he explores a more philosophical perspective, urging you to reflect on achievements and embrace the idea of setting audacious goals that require personal growth. Brandon shares his focus on sleep hygiene and a groundbreaking priority: making happiness a tangible goal. He also challenges the correlation between external success and true happiness, emphasizing the power of choosing joy in the present moment.

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In this episode, Brandon reflects on the tumultuous year, celebrating remarkable successes in sales despite challenges. Urging relentless drive and desire, he dissects the essence of achievement, advocating for seizing the last moments with unwavering determination and laying the groundwork for a triumphant 2024.

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In this episode, Brandon delves into the pivotal question of when to change your sales strategy. As the year concludes, he urges reflection on personal and professional goals, emphasizing the need for skill development and mentorship to drive transformative change in your career.

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In this episode, Brandon discusses maximizing December's potential, the 90-day rule from "Fanatical Prospecting," and strategies to revive dormant leads. He urges you to adopt a fresh approach when reconnecting with qualified prospects, emphasizing timely engagement and the art of persuasive, in-person communication to reignite opportunities and seal the deal.

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In this episode, Brandon discusses the rapidly shifting banking system, crucial for capital equipment sales. He outlines pivotal targets, warns against stagnant approaches, and highlights the seismic changes reshaping high-end markets, impacting medical economies and sales strategies.

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In this episode, Brandon discusses the harsh realities of buyer's remorse, offering three potent strategies for handling it. From empathy as a key tool to involving post-sale support early and preemptively addressing emotional highs and lows, he challenges the rush for the elusive "one call close," advocating for a mindful, step-by-step approach in sales.

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In this episode, Brandon discusses the current challenges in the market, emphasizing the interconnectedness of success. He delves into the wrong way to use urgency in sales, highlighting the need for creativity and authenticity. Brandon shares insights on building urgency from the beginning, maintaining a high energetic state, and aligning values with prospects. He stresses the importance of earning the right to apply pressure, intertwining ROI throughout the narrative, and allowing customers to truthfully express hesitations.

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In this episode, Brandon explores the debate in sales: to demo or not to demo? He draws from his 15 years of experience, sharing insights on why demos might not always be the best approach and offers techniques like the "bump and redirect" and the "buyers formula" to navigate demo requests effectively. Learn how to avoid potential pitfalls in the demo process and focus on what truly matters in the sales process.

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In this episode, Brandon discusses the world of sales tactics and strategies. He emphasizes the importance of eradicating neediness, setting the right frame, priming yourself for interactions, and being a professional storyteller. Brandon offers concrete steps to reduce the chances of getting ghosted by prospects, such as setting clear expectations for the next steps, using guilt in a professional manner, and adapting to a proven sales plan. He also stresses the significance of emotional intelligence and the appropriate use of text communication to maintain a strong rapport with prospects.

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In this episode, Brandon dives into the fourth quarter separation season, where champions emerge under high pressure. Those who adapt to changes in the external environment and target effectively will thrive, while others will struggle. He also discusses the psychology of motivation, moving from pain avoidance to a future-oriented identity, highlighting the significance of environment, clear visualization, and habit development in achieving success.

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