In this episode, #1 Bestselling Author and Highly Acclaimed business
Entrepreneur Expert, Mel Abraham, talks about how you can build a
great reputation. It is something that takes years to build and moments
to destroy. Your reputation is envisioned from the outside in and
developed from the inside out. Without a good reputation, people won't
buy from us, they won't trust us and will definitely break up with us in
terms of business and financial transactions.
But if you get it right, you get tons of return customers who tend to
buy more. You also build goodwill that are the intangible values for
any business. It also creates loyalty for a premium and the entire
community will be willing to pay more to get a chance to work with you.
So, when it comes to reputation building, what you need to know is:
Perception is reality: Instead of what you
think, it matters what those around you think. So, we need to manage
their perception and then manage their reality.Shrink the gaps: The wider the gap between perception and reality, the bigger the problems you have. We want to shrink that gap.Control active voice: Control the conversations
that happen around your business. Get ahead and make sure that you have
twice as many positive messages in the marketplace than negative.Reputation Navigator
Your reputation is huge and it depends on three things:
The things that you say,The things that you do, andThe things that are seen.There’s more:
Trust is the result of doing what you say and saying what you do.Role model is the intersection between what you do and what is seen.Notoriety comes from the combination of what you say and what is seen.Also focus on “Who” we are building the reputation with. These are the stakeholders of your reputation:
CommunitySuppliersOwners/InvestorsCustomersTeamWe also need to see “What” our reputation is built on. There are five broad categories for it:
FinancialRelationsQualityGovernanceSocialManage your reputation on all these levels and you will be on the right path to build it in a great way.__________________________ABOUT MEL ABRAHAMMel
is the founder of Business Breakthrough Academy and Thoughtpreneur
Academy where he helps entrepreneurs bring their businesses to the world
and build the lifestyle that they want. Mel is one the most sought
after entrepreneurial mentor and strategic thinkers of our time. Unlike
many other so called “business coaches”, Mel has lived everything he
teaches and continues to do so. Mel has built, bought and sold numerous
multimillion-dollar businesses for himself as well as his clients. As
the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path
to More Profit, Fans Freedom Entrepreneur, Mel’s strategies have
helped build thousands of businesses and have generated hundreds of
millions of dollars for his clients, ranging from large corporations to
startups and small family-owned businesses.Mel
is a true believer in the entrepreneurial way of life and says that
this “new frontier” is the paradigm that will shift society from simply
existing to living life bigger, bolder and on their own terms.Meet Mel at http://melabraham.com/____________________THE ENTREPRENEUR'S SOLUTIONThe
Entrepreneur's Solution is a weekly entrepreneur, business, wealth and
lifestyle show where entrepreneur, speaker and author Mel Abraham
reveals all of his business and entrepreneur building strategies. Mel is
one of our time's most sought after mentors and speakers that not only
teaches but also lives what he teaches. Discover how to design, create
and build your business so it gives you the life and lifestyle you want.Subscribe to the free entrepreneurial podcast here: http://melabraham.com/podcastThe Entrepreneur's Solution Blog on Tumblr: http://melabraham.com/blog____________________SUBSCRIBE AND FOLLOWJoin Mel's FB Fans: https://www.facebook.com/melhabrahamTweet Mel: http://twitter.com/MelHAbInstagram: http://instagram.com/legacyentrepreneurLinked