Welcome to the first installment of The Melt Season Playbook — a 3-part, quick-hit series designed for enrollment marketers navigating the tricky post-deposit stretch. Each episode is under 10 minutes and packed with actionable insights you can try today.

In this kickoff episode, Allison breaks down how to use AI to find the students most at risk of melting—and how to spot the signals hiding in plain sight. From tapping into behavioral patterns in your CRM to listening in on what parents are posting online, this episode is your cheat code to early intervention.

This isn’t about more guesswork or more stress—it’s about using AI as your behind-the-scenes partner to see what you might be missing and make smarter, faster decisions.

Key “How Tos” You’ll Hear in This Episode:

• Use ChatGPT to analyze melt risk factors from your CRM data
• Surface parent concerns using AI’s live research tools
• Pressure-test your onboarding plan from a student’s POV
• Map the emotional journey between deposit and move-in
• Feed your real-world knowledge into AI for better insights

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

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