In this episode, Beth Arritt speaks with guests Frank Humada and Colby Horton with Association Briefings about the power of communicating through audio and the ins and outs of launching a podcast for your association.  

By listening to this show, you'll learn:

• Is podcasting right for your association?

Be sure to check out Colby and Frank's podcast, Engaging in the Next - especially Beth's episode with them.

And don't forget to subscribe to Association Marketing Pros (AMP), Beth's weekly newsletter for association marketers.

This episode's guest, Bruce Rosenthal, has an amazing mastery of how to maximize the relationship between associations and their corporate sponsors for both NDR and better member servicing. Corporations re-evaluated during the pandemic what works best for them in pursuit of their overall goals, and associations need to pay attention to those changes.

Bruce is a longtime strategic advisor and consultant to associations, helping them advance corporate sponsorship and partnership programs, identify strategies to increase revenue and member value, create added value for corporate partners, and develop corporate sponsorship and partnership implementation plans.

In this episode, you'll discover:

• How sponsorships changed since the pandemic and what was learned about sponsors’ needs

Don't forget to subscribe to Association Marketing Pros (AMP), Beth's weekly newsletter for association marketers.

This week's guest, Jim Catts, explores how technology has presented both challenges and opportunities for association marketers. Jim is a career technologist who's currently co-funder and CTO of Rhythm Software. He's been working with associations to smartly apply technology to the work they do for around 20 years.

In the episode, we cover:

• How we’ve moved beyond running member experiences manually and physically

Don't forget to subscribe to Association Marketing Pros (AMP), Beth's weekly newsletter for association marketers.

This week, our guest is Annie Henderson, who made the change this year from membership marketing to corporate marketing at her association, ASBO International. Annie and Beth talk through how to navigate the differences of marketing to corporates, particularly at an association, and what techniques you can use to try to bring in sponsors and exhibitors at every level.

Don't forget to subscribe to Association Marketing Pros (AMP), Beth's weekly newsletter for association marketers.

According to our guest, Kiki L'Italien, trust is an indispensable commodity. Gaining it takes both time and ongoing proof that trust in your association is well deserved.

KiKi has honed her approach to communications and strategy for many organizations – nonprofits and corporate alike – including Optica, American Red Cross National Headquarters, QVC, and the American Institute of Architects. Now a senior consultant with Tecker International, she speaks regularly about management strategy and cultivating communities of trust. KiKi is also creator and host of Association Chat, an online community, blog, and podcast reaching 72k individuals monthly. 

In this episode, you'll discover:

• Why trust is a commodity that’s hard to come by

Don't forget to subscribe to Association Marketing Pros (AMP), Beth's weekly newsletter for association marketers.

This year, ASAE's Marketing Membership & Communications Conference in Washington, DC was back in person and in full effect. Higher Logic's association evangelist and podcast host Beth Arritt and Product Marketing Manager Sarah Spinosa were in attendance, and summarize this grand event where over 700 marcom and membership professionals and experts gathered to learn and network. If you couldn't make it, hear Beth and Sarah cover some of the main points and takeaways in this episode of the Member Engagement Show, including:

• What's the difference between an "idea monkey" and "ringleaders"?

We always invite you to subscribe to the podcast so you don't miss any tips on how to get better member engagement for your association. And also don't forget to subscribe to Beth's AMP newsletter. 

How can you reach your diverse member segments in a personalized way? Why aren’t "best practices" always the best for your audience? How can you use mute campaigns to prevent unsubscribes?

Hear three association marketing professionals discuss these topics and more with Beth Arritt. You’ll come away with marketing plays you can adapt for your own association.

• Andrea Huggins, Senior Marketing Manager at the Association for the Advancement of Sustainability in Higher Education

How can a solo marketer reach members in a personal way? How can you reduce member email fatigue? What happens when your marketing software doesn’t integrate?

See how our fantastic panel of association marketing professionals solves these challenges, and more.

You'll hear from:

• Ashley Baker, Executive Events Director at NiUG

Along with Beth Arritt, your host and former marketing association VP. 

Do you want to make a difference at your association? Get members engaged and excited about all you have to offer? Listen to how Joe Delisle, Director of Council Relations at the American Medical Group Association (AMGA), makes this happen at his association. In this episode, he walks through examples of where he’s innovated with AMGA’s online community, events, membership benefits, and how it’s creating great results (to the tune of happier members, improved retention, higher NPS scores).

Did you hear the news? Higher Logic Thrive just launched! Our new platform makes it easy for associations to create powerful member experiences. Listen in to Beth's conversation with Chief Product Officer James Willey about how Higher Logic Thrive came to be. They’ll share everything it means for your association and your members. Here’s a sneak peek of what Higher Logic Thrive Platform enables you to do: engage members meaningfully throughout their lifecycle while saving time on key processes.