The Member Engagement Show

On this episode of The Member Engagement Show, Kelly talks with Higher Logic’s Sr. Sales Engineer Emily Stamm about association volunteer and mentorship programs. The episode covers:

• How mentorship programs benefit both seasoned experts and younger members.

Check out the resources and events mentioned during this episode at higherlogic.com/podcasts, including:

• Super Forum 2024, which takes place, April 10-12 - Emily Stamm will be teaching a session to help you improve your mentoring and volunteering programs!

Our guest on today’s episode is Higher Logic’s own Martha Jack. Martha is the Senior Director of Design Services, where she leads the Design Services team in helping customers build communities uniquely tailored to association needs. Martha has worked with countless clients to create community and website experiences that foster member engagement and support the objectives of associations. Topics covered on this episode include:

• Creating synergy between websites and communities.

Find links to our Higher Logic Thrive Community Lookbook, and more information about Higher Logic Design Services at higherlogic.com/podcasts.

Martha will also be teaching a session at Higher Logic's Super Forum 2024, April 10-12, on web accessibility to help you learn how to make your community better for everyone. Register to learn more from Martha and others!

Kelly's guest on this episode of The Member Engagement Show is Shaine Anderson, Executive Vice President and COO of the commercial real estate development association, NAIOP.

Shaine has also held roles at the National Association of Landscape Professionals, the US Indoor Soccer Association, and the American Composites Manufacturers Association. Over the years, Shaine has just about seen it all in the association space. In this episode, she shares tips for those starting a job with an association and for others thinking through their career growth in the association industry. She also explores trends in the field. Topics covered include:

• Working in an association is, first and foremost, a people-centered job. Those who succeed cultivate emotional intelligence and love to work with others.

Check out the resources and events mentioned during this episode, including:

• Super Forum, April 10-12 - The early-bird discount is still in effect!

Our guest on this episode of The Member Engagement Show is Lucas McCann, President/CEO of Core Affinity. Lucas is also President and owner of the Big Red M and the host of the 6 Degrees of Associations podcast. He's worked with over 1000 associations to develop successful programs, optimize marketing, increase revenue, and cultivate industry partnerships.

Kelly chats with Lucas about association affinity programs, covering topics such as:

• What does an affinity program for an association look like?

Learn more about Core Affinity.

Listen to the 6 Degrees of Association podcast.

Check out Higher Logic's recent 2023 Association Member Experience Report.

Register for Super Forum 2024 by February 2, 2024 to save $200 on your registration!

In this episode, Higher Logic’s Kelly Whelan talks with Teri Carden, creator of Non Dues-A-Palooza, an organization that brings together industry thought leaders and curious association professionals to explore new and innovative ways to generate and implement non-dues revenue for associations. Give the episode a listen and you’ll learn:

• Why NDR so important and impactful for associations.

Links mentioned in the episode:

• Learn more about Non-Dues-a-Palooza: https://www.nonduesapalooza.com/

• November 16: http://www.higherlogic.com/w/november-2023-rob-product-ai-webinar-rsvp/

Today we discuss Higher Logic’s 2023 Association Community Benchmark Report with Senior Customer Advisor Kristen Parody. Kristen and Kelly cover topics like:

• Why associations should review benchmarks and how they can use them.

There are several resources mentioned in this episode that are useful as you review community benchmarks and work on increasing your association’s member engagement.

• Download the 2023 Association Community Benchmark Report.

We're also currently soliciting speaker proposals for Super Forum 2024 - share your insights, your successes, and even your failures through a workshop, panel, or speaker session. The deadline for submissions is October 13, 2023.

On this episode of the Member Engagement Show, Kelly talks with Sarah Spinosa, Product Marketing Manager at Higher Logic and a member of the ASAE Marketing Advisory Council. Sarah has 15 years of marketing experience and served on the 2023 ASAE MMCC Program Advisory Council and as an ASAE Gold Circle Award judge.  

Sarah will be presenting a deeper dive on this subject at the ASAE Annual Meeting & Exposition August 5-8, 2023 in Atlanta, GA.  

In this episode Higher Logic's Sr. Marketing Automation Manager and email marketing expert Stefani Read touches on some of the learning from Higher Logic’s annual Email Benchmark Report and gives tips on how to operationalize the revealed insights.

Topics include:

• The effect of Apple’s Mail Privacy Protection on getting accurate open rate metrics and other recipient data and how to cope with it

• Why desktop opens shot up after MPP, but mobile email opens went down.

Download Higher Logic’s 2022 Email Benchmark Report. 

Read more about how to adapt to Mail Privacy Protection in our blog post, The Impact of Email Privacy Rules and Tips for Adapting.

Associations need to be able to draw in each new generation (both as members and staff) to continue grow and thrive. As Gen Z enters the workforce, how should associations adapt in order to demonstrate their relevance?

Our guest this episode is Hanna Holman, a 2021 graduate with a BA in strategic communication journalism. She was a project manager with Mountain Tennessee Outreach Project, a group working to alleviate substandard housing in rural Appalachia, and is now the membership assistant at Public Responsibility in Medicine and Research, a non-profit dedicated to advancing ethical research. There, she handles member recruitment and retention, produces member content, and serves as a primary point of contact for PRIM&R’s members.

The episode covers:

• Ideas for associations looking to engage the next generation of members and staff, and to adapt to a changing world.

Keep exploring this topic during Higher Logic's free webinar on March 21, Attracting and Retaining the Next Generation of Association Members and Staff. During the webinar, a panel of association professionals will discuss:

• Considerations for your technological infrastructure

This episodes guests, Alexey Gutin and Josh Slyman of Web Scribble, walk us through the enormous value that job boards and communities that incorporate career development bring to associations, employers, and members.

Alexey is Co-founder and CEO at Web Scribble while Higher Logic alumni Josh is the company’s Director of Product Strategy.

In this episode, we cover:

• Higher Logic's newest association solution, Higher Logic Thrive Jobs

Josh Slyman will also lead a session at Super Forum 2023 about how strategically connecting careers and community to protect your member’s careers drives membership, revenue, engagement, and forwards your mission. Register to gain more tips and tactics - April 10-12 in Washington, DC!