The Merchant Mastery Podcast

Brandon Newcomen focuses on online business development at Newco Natural Technology, a business in the natural health sector. In this episode he discusses how he leverages user-generated content and email marketing to scale his business, and shows us how he integrates Yotpo and Klaviyo into his sales and marketing strategy. 

Abdul Ahmed is the CEO and Founder of Adesso Man, a men’s lifestyle brand in Calgary, Alberta. In this episode Abdul walks us through the philosophy behind his brand and how his team comes up with new product ideas.

Recart, a popular messenger marketing app, has sent messages to more than 90 000 people worldwide. Soma Toth, the CEO and Founder of Recart, simplifies how the integration of messenger marketing can drive eCommerce growth to any online store. 

Simon Trafford is the Managing Partner and Director of Strategy at Social Lite, an eCommerce sales and marketing agency based in Edmonton, Alberta. In this podcast episode, Simon weaves in examples from real Shopify store owners who are doing it right and have seen growth during the pandemic. 

Scott Cunningham is the CEO and Founder of Social Lite, an Alberta-based eCommerce sales and marketing agency. Scott shares 6 ways eCommerce merchants can pivot during the pandemic, so they can continue to scale and grow their online stores.

Michael Weir is the CEO and Founder of Inventory Boss, an inventory management company that helps eCommerce merchants "do the math" and find balance in their inventory. Michael breaks down the science behind inventory management and discusses how to effectively manage your inventory during the COVID-19 pandemic. 

Marco De Paulis lets us in on how Privy, an eCommerce marketing platform, is maintaining customer engagement when shopping isn’t a priority. Marco discusses this from a merchant’s perspective and gives us tips on how to shift your focus to maintaining customer engagement. 

Lynch Creek Farm is an eCommerce merchant that started out as an organic vegetable farm and has progressed, grown, and transformed over the years to become a farm that now specializes in selling beautiful wreaths for the winter season. Tune in to hear about their story and the methods behind their success. 

Klaviyo is an email marketing software that specializes in eCommerce marketing automation. Listen as Lizzie Nirenberg gets us up to speed on the importance of customer data, and breaks down how Klaviyo and its special features can help you own your marketing, pandemic or not.

Kat Donatello is the CEO and Founder of Austin And Kat, a CBD pet food business that started online in 2016 and has grown tremendously since. Kat dives deep into the many ways she has been getting creative as a merchant during the COVID-19 pandemic. Let’s take a look inside her eCommerce toolkit.