The Merchant Mastery Podcast

For merchants who don’t want to spend on traffic but still want to ramp up sales, Marco De Paulis from Privy dives straight into three crucial tactics to help you optimize your website and drive sales this BFCM and holiday season. Marco shows you how to do all of this while using your existing traffic.

Cassandra Ratcliffe is the Local Community Manager at Shopify. She brings us up to speed on what Shopify is doing to support merchants this BFCM season. If you’re looking for specific BFCM events, resources, and how to book one-on-one meetings with Shopify, tune in to this podcast episode and get all the details.

Kevin Kline is the Manager - Solutions Providers at ShipStation, a global shipping app that helps merchants streamline their shipping process. Kevin explains “the shipping difference” and how the shipping process is an extension of your brand.

"People expect free as an option."

Krish Iyer is the Head of Industry Relations and Strategic Partners at Shipstation, an eCommerce shipping platform that creates better workflows across carriers. 

Krish breaks down the importance of over communication during the covid period and holiday season, as well as the importance of giving your customers premium shipping, in addition to free shipping. Krish also unpacks how much time you should allow for shipping this season, and why your cutoff day was yesterday.

Lizzie Nirenberg is the Agency Marketing Manager at Klaviyo, an email marketing platform for eCommerce merchants. If you’re curious about how email marketing can effectively fit into your BFCM strategy this season, this is the episode for you. Lizzie gives us the inside scoop on BFCM numbers so far, and what we can expect for the remainder of the year. She looks at the 2020 eCommerce landscape, her predictions for this year’s BFCM, and gives us her checklist on how to prepare for it.

Jeff Wenberg is the Director of Content Marketing at Zipify, an eCommerce app that helps grow and market your business with useful tools like tried and tested product pages that are optimized for conversions. Tune in as Jeff fills us in on how merchants are using Zipify to scale their businesses.

Kevin Kent is the Founder of Knifewear Group and Kent of Inglewood. His love of beautifully crafted Japanese knives began years ago, when he was working as sous-chef for Chef Fergus Henderson at St. John Restaurant in London, England. Kevin and his team have since become known for hosting interactive events like chopping down a Christmas tree and putting it smack in the middle of their store in Inglewood, Calgary, for their customers to decorate, or holding an 8-hour live Knifewear Garage Sale on Facebook and YouTube to kick off their holiday season. In this episode, Kevin shares how they come up with engaging content, why they don't fully participate in Black Friday, and gives us a peek into his tech stack.

Scott Cunningham is the CEO and Founder of Social Lite, an eCommerce sales and marketing agency located in Edmonton, Alberta. In this Black Friday / Cyber Monday (BFCM) Special, Scott addresses all merchants who are at any stage in their business looking to grow and scale. He breaks down the Customer Value Journey methodology step-by-step, and introduces us to online BFCM courses and other useful resources.

CoutuKitsch was created in late 2010 and has grown into a home-based business located in Inglewood, Calgary. In this episode Dorian Kitsch, the Designer and Founder behind the brand, and Alexa Stollbert, the General Manager of CoutuKitsch, talk about how brand authenticity, customer engagement, and customer feedback have played a pivotal role in making their business successful.

Dan Jordan is the Director of Strategy at Social Lite, an eCommerce sales and marketing agency located in Edmonton, Alberta. Dan shares strategies that will help you grow your revenue and business sustainably, and provides us with a step-by-step guide on everything you need to do to get your Shopify store from $0 to $100k in 90 days.