Do you ever feel like you are putting in so much energy into marketing your business, trying to acquire new customers, or perhaps even converting those potential customers into paying, loyal customers?

If you're looking for a way to get started with automations and discover some beneficial apps that can do some clever tricks and jobs within your business so you can focus on the specialised work, then this is the episode for you.

We have finally reached episode number 30, which means we're at the end of season two!

I wanted to take this moment to share with you everything I've learned over the last 15-ish weeks, recapping my biggest take-away’s from both Season 2 and my podcasting experience in general.

I'll also let you all in on what I hope is coming up next.

Let's jump right in.

For show notes, links and more: W: meredithpaige.me // E: [email protected] // Insta: @meredithpaige.me // FB: @meredithpaige.me

If I were to mention the idea of taking some time off, there is a very good chance you would laugh, cry or both. Taking time off seems like worlds away from the daily doing that we undertake in small business however a recent camping experience where I was forced to cut everything off made me realise just how valuable these rest periods are.

I got to disconnect from all the noise and reconnect and strengthen that connection with my immediate family and our friends. And not only that, because I had a break, I had time for the air to clear in my mind and all these new ideas and a fresh energy bubbled to the surface.

When I got back, I was excited to jump back into work and put everything into action. This is why rest is important; and what made my time off so much more achievable is some of the actions I’m going to share with you today.

Are you ready? Let’s jump in.

For show notes, links and more: W: meredithpaige.me // E: [email protected] // Insta: @meredithpaige.me // FB: @meredithpaige.me

Quite often when we're trying to run, grow and scale a small business, we tend to feel like we're caught in our own business bubble. It's almost like we can't see the forest through the trees and we've got no idea how to start, put one foot in front of the other and just get to where we need to go.

In this episode, I'm chatting with my business coach, Luke Williams, who has been coaching me since October 2021. Before this, we've been working together on multiple websites, logos, branding and many more fun projects. Working with him in the capacity of a business coach was really the icing on the cake!

Luke has a fantastic perspective on how everything connects together and what we can look to gain by getting the fundamentals right in our business and focus on the places where we can make a 1% improvement every day, rather than trying to go big and bold and overcomplicate things.

I've found his insight into my business and the way I run it to be refreshing, enlightening and ultimately successful. I've been incredibly fortunate to steal a bit of Luke's time for you in this episode, so you too can hopefully benefit from his fantastic insights and his outlook on life.

Let's jump in.

The whole COVID saga of 2020/2021 was, as I'm sure you can relate, was the craziest, weirdest, hardest time to have ever been in business in our living memories.  I was one of the incredibly fortunate people to actually have a business grow during COVID - not only is what I do is digitally based (and there was a big need for that with shutdowns and restrictions and all of the uncertainty) but the nature of what I do is very compatible with the online way we had to do things for a while there.

There were a few fundamental things that I did that I have been doing for over a decade that put me in the best position possible in order to tackle that challenge when it arose. It actually didn't really have anything to do with business specifically, but it was more about things I told and did in and of myself, that pay dividends, both professionally and personally.

In this episode, I share with you the certain steps and strategies that have helped my brand navigate and survive the pandemic and how you can incorporate these into your business and everyday routine.

Let's jump in!

In todays' episode, I have the pleasure of interviewing Ronald Mcdonald's house manager and community engagement coordinator, Rhiannon Curtis. We discuss the incredible success of the International Women's Day Lunch's annual event. Together, we dive into how certain struggles, efforts and strategies have worked towards making the yearly event what it is today. This episode is more than just beneficial for other Non-For-Profit organisation's and can be translated and incorporated into other small business ventures and events that you may have.

Navigating the online world as a grownup is scary on a good day. So how do we teach our kids how to use platforms such as YouTube and Google with caution? Because, let’s be real -  we can't stop them from seeing, viewing and engaging with these platforms forever, as much as we might like to.

A recent experience with my seven-year-old after his YouTube habits got a little out of hand saw me draw a line in the sand and have a serious chat with him. My purpose was to make him understand how algorithms work and how more often than not, these platforms aren’t the product - we are!

Afterwards, we established some new boundaries and ground rules (and his mood improved) and it got me thinking how this might benefit all my small business family peeps, because if this can help you better understand how algorithm-based platforms work, it can help you empower your kids with knowledge in a way that they can understand, as well as place ourselves in a better position of control when it comes to how we use and consume on these platforms.

For show notes, links and more: W: meredithpaige.me // E: [email protected] // Insta: @meredithpaige.me // FB: @meredithpaige.me

Have you ever become disenchanted with where your industry is going or perhaps you've identified a gap that you feel you're ideally suited to better serve your clients and meet their needs?

In this episode, we're jumping back in with Liz Jarvis from Better Business Decisions to talk about how we work together to capture what it is she's doing to revolutionise finance and our money mindset within our businesses, to put business owners back in control of the money conversation.

Liz has identified that so many business owners out of their depth talking about money and how they've managed to convince themselves that they're terrible at numbers have no business being in charge of their own finances.

This limiting belief that they've developed is holding them back from making much better business decisions based on their knowledge of their numbers. Liz is always looking for new ways to better serve business owners to put them back in control that isn't being done in the accounting or bookkeeping space.

Not so you can do away with your account and bookkeeper, because these people are very valuable to have on your business team. But so you can be better educated and more confident to get the most out of your relationships with those service providers. I've worked with Liz myself, which made it even easier to help her market her business because I knew the value she brought to the table.

Let’s jump in.

For show notes, links and more: W: meredithpaige.me // E: [email protected] // Insta: @meredithpaige.me // FB: @meredithpaige.me

Do you have crappy sleeping habits? When you're running a small business, sometimes the small hours of the morning or late at night is the best time to tackle those administrative tasks. But when you really stop and think about it, when you pull an all-nighter, how effective are you the next day? Are you really winning anything back by staying up late at night? Or are you just taking energy off yourself for the next day; are you just trading hours, not gaining hours?

I've had a really hard look at my sleeping habits and I've started developing and sticking to a bedtime routine, just as I’ve done so with my own children. I'm going to share this routine with you as it involves reading some fantastic books that have made a profound impact on me personally.

So not only can you start sleeping better, which results in performing better in your business, but also gain some insights and lessons that just might help you as it’s helped me.

Let's jump in!

For show notes, links and more: W: meredithpaige.me // E: [email protected] // Insta: @meredithpaige.me // FB: @meredithpaige.me

Have you ever had an idea for promoting your business and realised that it's almost too late to start because the opportunity is a week away? Or on the flip side, do you want to start running promotions and campaigns in your business to engage more potential customers or draw some attention to a particular product/service yet you have no idea where to start?

I want to share with you a framework that I've been using with tonnes of clients in the small business space for a long time. And as much as the moving parts might look different from one business to the next, the concept is the same. It's all about covering key areas, having a good timeline, utilising all of your platforms and having a clear set of goals so you can measure the success of your promotion. It’s also about capitalising on the energy you're putting into this thing, so you can get as much bang for your buck as possible.

If this sounds like the framework you need to get started running promotions in your business, I can't wait to share it with you.

Let's jump in.

For show notes, links and more: W: meredithpaige.me // E: [email protected] // Insta: @meredithpaige.me // FB: @meredithpaige.me