Do you catastrophize your marketing to-do list?

I see many small business owners get wrapped up in the 'I have to do it all and I have to do it right'. They get so bogged down into the nuts and bolts stuff of marketing that it stops them from actually getting started as they think it looks all too hard, too confusing or it's just too much.

I wanted to tell you that there is an 80% of what you should be focusing on with your marketing - and it is not the likes/shares/comments you might think.  I'm going to bust the biggest misconception I see small business owners having when it comes to small business marketing and give you the tools you focused and putting your energy where it’s needed. And guess what - you already have everything you need to nail it!

For show notes, links and more: W: meredithpaige.me // E: [email protected] // Insta: @meredithpaige.me // FB: @meredithpaige.me

Have you reached a point in your business marketing where you feel like you've done all the things and you're not actually seeing the kinds of results you'd like? You feel like you've tipped all this energy in and you’re hearing crickets?

I want to walk you through a free audit you can do on your business to check for leaks in your marketing pipeline. And when I say marketing, this is an all-encompassing check from your logo up! This is about stepping outside the bubble and giving ourselves the space to interact with your business as if you were a new or potential customer.

I'm going to ask you to look at your business with fresh eyes, to become a customer in your own business from start to finish, as a really good way to check for any leaks in your customer acquisition bucket.

For show notes, links and more: W: meredithpaige.me // E: [email protected] // Insta: @meredithpaige.me // FB: @meredithpaige.me

Here on taking back joy, my mission is to share with you all the possible ways you can market your small business that are efficient, that are effective and that actually bring back joy rather than feeling like a chore. And that's why I'm so excited to share this episode's guest with you, one of my clients and very good business buddies, Jill Noble.

Jill's one of your typical small business owners that's probably wearing more hats than she would like do somedays. However, she's brilliant at all of them and today we're going to talk about the unexpected benefits that podcasting brought to her farming business. Jill runs a fabulous podcast called, 'The Sheep Show' and also runs a beautiful farm in Victoria in the Hallston Valley. She's going to share with us today how she got involved with podcasting, how easy it is to get started and keep going if you've got everything lined up and you've made yourself an efficient system, and the unexpected benefits that have come out of it. I really can't wait to share this one with you guys because Jill is a fantastic person and she's very, very great to learn off. 

So without further ado, let's jump in.

For show notes, links and more: W: meredithpaige.me // E: [email protected] // Insta: @meredithpaige.me // FB: @meredithpaige.me

Sometimes talking to someone in marketing can feel a lot like speaking with someone in the military. Especially when it comes to just how many acronyms they can squeeze into a single sentence - like CPC, CTA, ICP, ROI...

I wanted to demystify one of the biggest acronyms, that if you know none of the others, this is the one I want you to know of. This is the 'CTA' or the 'call to action'. This is about always giving your audience somewhere to go, the next action to take (especially off the back of creating some really inspiring or engaging marketing content).

This is the one thing that if you don't study any other of the acronyms when it comes to the marketing space, I want you to be fully aware of this one and are putting it into practice every single time you put yourself out there into the world.

Let's jump in!

For show notes, links and more: W: meredithpaige.me // E: [email protected] // Insta: @meredithpaige.me // FB: @meredithpaige.me

We've all heard the phrase, 'block and delete' right? The idea that you've got that drama llama on your social media or that friend that's constantly toxic, a Debbie Downer. And we've all heard the saying that when they suck way more energy than they give, you've got to do the old block and delete. 

Well, what if I told you that this idea of blocking and delete could actually be great way to get your head back in the game for your small business?

I want to show you how you can unsubscribe from some of the shit in your life when it comes to both business marketing and your business admin. I want to show you how you can go through some of your key communication channels and start finding out ways to cut some of the crap out of your incoming mail so you can get a bit more clarity about what it is that you do need to take in what's going to be beneficial for you to take in and how you can start clearing some of the clutter and getting your head back in the game when it comes to running and growing your business.

Let's jump in!

For show notes, links and more: W: meredithpaige.me // E: [email protected] // Insta: @meredithpaige.me // FB: @meredithpaige.me

If you feel like your day-to-day is getting a little bit chaotic and you're not getting very much of either productivity or quality time done, allow me to share with you my five hacks for running a business while raising babies.  I know juggling marketing and running a business (and all the other things that come with both of those) on top of raising a family can be hectic!

These hacks will not only give you little pockets of productivity in your daily routine, but over the course of the week, provide you opportunities to create really special moments with your children and partner to alleviate that awful feeling of parental guilt as well. 

In this episode, I want to share with you how I helped establish a rock solid daily and weekly routine that whilst it didn't always work, because it never always works. For the most part. It made me feel good about the work I was getting done, and the time I was spending with the people that mattered most. So, let's jump in.

For show notes, links and more: W: meredithpaige.me // E: [email protected] // Insta: @meredithpaige.me // FB: @meredithpaige.me

Are you running a small business in a small town and you've gotten so stuck on marketing your small business, you've actually stalled and stopped? Is there a gaping hole in your social media or you haven't sent an email in about a month?  Are people starting to suspect you've actually been kidnapped?

No one wants their marketing to turn out this way so in this episode, I'm going to walk you through my rock solid process for creating consistent weekly content that has got buckets of value for those most likely to do business with you. Content that can also be repurposed in half a dozen ways, giving you the opportunity to shop daily without having to actually show up daily. I can also get your marketing content organised weeks in advance, giving you a really comfortable buffer for when we have those weeks where everything hits the fan and the marketing falls by the wayside.

This is my go to strategy for creating marketing content that is high value inconsistent, but also efficient. So if you're ready to close those gaping holes in your marketing for good, let's dive on in.

For show notes, links and more: W: meredithpaige.me // E: [email protected] // Insta: @meredithpaige.me // FB: @meredithpaige.me

Marketing your small business at the best of times can be a really tricky juggling act with everything else you got going on. But layer on top of that the fact that you're also operating your small business in the midst of chaos.

Right now, you might think marketing is the last thing on your to do list because hey, you've got far more urgent things screaming at you right now. I want to give you a reason to keep the marketing ticking over right now, even when it seems like the sky is falling.

On a good day, consistent marketing gives you a really good foundation to bounce off when you do need to activate your audience (whether that's on social media or through email) and drive more business to your business. However, when it seems like no two days look the same it's actually a really good opportunity to stay connected to the human beings that you decided to do business with in the first place. That can have much more profound effects than just dollars and cents.

So in this episode, I want to give you my three bucket strategy for marketing yourself consistently in a way that you just ticking a box, meeting a need, filling in the blanks, and then getting back to what you really need to do. If you're doing these three things every week in your business, all you need to add on top is time and patience. This will stop you having massive gaps in your social media, it will keep you top of mind with the customers and also reminded there is a whole wave of people out there that not only care about your business, but they care about you. So let's jump in.

For show notes, links and more: W: meredithpaige.me // E: [email protected] // Insta: @meredithpaige.me // FB: @meredithpaige.me

Is your current website a clunky, outdated headache that feels impossible to work with? (And you feel like it's costing your more than it's making.) Or do you feel like you're missing a lot of opportunities by having no website at all?

So many small business owners I've worked with have either had the awful cocktail of a website that is expensive + confusing + underwhelming + outdated, or simply no website at all because they've heard enough horror stories already. But I'm here to tell you that I've successfully put so many SBOs in the driver's seat of their own websites, and they've gone from technophobes to website wizards!

But best of all? They don't need me to make things happen. 

In this episode, I'm going further than just the benefit of having a website. I'm talking about having a website that you have access to & control of. And most importantly, how that is actually a lot easier than you think. 

For show notes, links and more: W: meredithpaige.me // E: [email protected] // Insta: @meredithpaige.me // FB: @meredithpaige.me