Have you ever calculated what a failed OTP message really costs your business?

A 10% lower SMS price might seem like a win - until OTPs and Marketing messages fail to reach customers, costing you signups and revenue.We have gathered insights from hundreds of customer conversations and will answer the most pressing questions about SMS cost, what you are paying for, and why sometimes the cheapest offer is the most expensive one.👉🏻In this video, you'll learn:- The economics of message delivery- Who determines the price - Why message reliability matters more than price per SMS🔊Speakers:Svea Mäesalu, Customer Success Manager at MessenteTõnis Kirsipuu,. Head of Global Connectivity at MessenteFollow for more updates on business messaging, product tips, and expert insights.

This episode is a live recording of Messente's Coffee & Product morning in Vilnius, April 9th 2025.

In this episode, you'll hear about:

​📍 Expectation management on the tech & stakeholder side 
📍 Real-life experiences and examples 
📍 How to recover from failure 
📍 To buy or to build? 

Speakers:

​👉🏻 Head of Product @ Messente, Harry Peek

👉🏻 Principal Product Manager @ 1E, Frederick Bendžius-Drennan

👉🏻Moderator: Head of Community @ Messente, Katria Helena Komp

In this podcast episode, you will learn how to optimize your business messaging costs (SMS, WhatsApp, Viber). You will hear how business messaging is shifting in 2025, and how to remain competitive in the Baltic region and across Europe. You'll also learn about price models, compliance requirements and rich messaging channel changes.

Speakers:

👉🏻 Messente's CEO Uku Tomikas

👉🏻 Head of Global Connectivity Tõnis Kirsipuu

👉🏻 Head of Revenue Marcus Kallavus

Happy listening!

Hi all!

It's been a long time since I've done a solo session on The Messaging Maven - but it's quite an important topic.

I fell for a scam - yep. I work with fraud prevention every day, yet I still got scammed out of money with some biking gear.

So, in this episode, you'll hear my storytime of how that happened.

Also, we recently released the SMS Fraud Report 2024, so I am happy to give you more context and insights of what we covered in the report.

Now the most important question is - who is to blame for the scam?

Well - listen up and you'll find out.

Happy listening!

Uku Tomikas,

Host of The Messaging Maven

In this episode, my guest is Tue Søttrup, VP CX Excellence & Chief Evangelist @ Dixa.

With more than 20 years in customer service, Tue is fueled by his passion. He sees software as a force to fortify brand relationships, elevate customer experiences, and transform agent engagement. His expertise embodies the pivotal fusion of technology and customer-centricity.

On this live session, we will talk about your approach to customer interaction and how to cut through the noise to ensure your customers feel appreciated and heard.

Key takeaways:

Whether you aim to enhance customer engagement, increase efficiency, or both, you’ll leave with actionable insights to elevate your customer conversations.

Happy listening!

Hi, this is a #repost of Customer Experience Goals with CX Goalkeeper podcast that I visited in June 2023.

Just as a soccer team relies on a common purpose and strategic plays to win the championship, the CX Goalkeeper podcast brings you weekly interviews with industry leaders, offering unparalleled insights and game-changing strategies. With high-quality guests who are the top players in their fields, the podcast elevates your game.

Me and the host Gregorio Uglioni talked about mastering multichannel engagement with SMS and business messaging tools.

Thank you, Gregorio, for having me!

Please do subscribe to the CX Goalkeeper podcast.

Happy listening!

Hi, this is a #repost of The Payments Show Podcast that I visited in July 2024.

The Payments Show helps businesses learn how to use the latest payments and financial technology to increase sales conversion and cut costs. The show is hosted by the wonderful Satwant Phull.

We talked about how to communicate with every mobile phone user on the planet.

Please do follow the podcast as their episodes are full of knowledge and expertise.

Thanks you, Satwant, for having me on the show!

Happy listening.

Hi, this is a #repost of All Things Considered CX with Bob Azman podcast that I visited back in June 2023.

All things considered, CX, is a lively discussion about the challenges and opportunities facing organizations as they strive to improve their overall customer and employee experiences.

Whether you are a well-seasoned executive or a new convert to the world of CX, our show addresses how to break through all the noise and focus on what matters in achieving better customer satisfaction, loyalty and retention.

In listening to the show you can expect discussions on timely topics, with guests across a wide-spectrum of experience and industry knowledge coupled with provocative questions and actions you can utilize in your organization.

Please do give the podcast a follow!

Thank you, Bob, for having me on the show.

Happy listening!

Welcome to 2024!

In this episode, I am joined by the Head of Revenue, Marcus Kallavus, and the Head of Connectivity, Tõnis Kirsipuu, to talk about the expectations and predictions of business messaging in 2024.

We cover topics such as:

What regulations are we facing in 2024?

Happy listening!

Hello everyone, this episode is a #repost of the PAYPOD: The Payments & Fintech Podcast that I visited in June 2023.

Since 2019, PayPod has been the leading voice in the payments and fintech industry, covering advances in payments, software and new technology. Host Jacob Hollabaugh interviews industry thought leaders who are shaping the payments and fintech world, as they discuss the most important trends shaping the future.

We talked about how SMS communication is a highly effective marketing channel for businesses, with an open rate of 98% within the first five minutes and how you can't afford to ignore the channel.

Thank you, Jacob for having me on the show!

Happy listening!