Hi, this episode is a repost of the Voice of Fintech podcast that I visited in May 2023.

I had a wonderful conversation with Rudolf Falat, founder of the Voice of FinTech podcast, about expanding your business abroad and leveraging the power of business messaging.

Here is what we covered:
• Click-through rate on e-mails vs. SMS or messaging apps - which is better?
• How do you solve this problem? What is your unique selling point?
• Why is a business messaging solution like Messente different from Whatsapp?
• What's the compliance angle that you need to bear in mind?
• Who are the key clients?
• Fraudsters are improving each year. What are the latest attacks related to messaging, and how to protect against them?

Voice of Fintech is a weekly podcast interview with FinTech founders and key players in the FinTech ecosystem in Switzerland and around the world. It's educational and inspirational.

Please do give Voice of Fintech a follow on Spotify or any of your favourite podcasting platforms, and check out their latest episodes.

Thank you, Rudolf, for having me.

Happy listening!

In this episode, my guest is Marko Sulamägi from Messente's R&D team.

Marko and I dive into the recently announced improvement for 2024 - the introduction of RCS with a new update on all of Apple's smartphone devices.

We discuss the impact of this update on the business messaging customers - and we explore how it will change how businesses interact with their customers and the new avenues it creates for engaging and personalized communication.

But that's not all - we will also delve into the customer perspective and examine how this update will enhance the experience with business messaging services. What does it mean for their convenience, accessibility, and overall satisfaction?

Happy listening!

In this episode, my guest is Karl Kalvik, the anti-fraud specialist at Messente. Karl is an expert in scam and fraud management, and he works every day to fight for the integrity of the business messaging industry.

Me and Karl talked about the current SMS scam situation and what we can expect from 2024. We also challenge the AI topic, and how will AI influence the safety of businesses and customers.

Happy listening!

In this episode, my guest is Daniel Selde, a 4X CMO and a strategic marketing expert with over 12 years of experience in setting the strategic architecture for marketing.

Daniel opens up the world of strategic segmentation and approaching the segmentation modernly. We talk about the gap between marketing and sales teams' alignment, the structure of segmentation, and how not to overcomplicate it.

Daniel shares how to do segmentation through product lens & customer lens and how to measure success through commercial messaging.

You can find Daniel Selde on LinkedIn.

In this episode, my guest is Katria Helena Komp, Demand Generation Specialist of Messente.

With the upcoming shopping festivities, keeping up with the marketing trends is essential. Everybody is doing Black Friday. Everybody is expecting Black Friday.
In this live session, me and Katria talk about:
- Understanding Black Friday
- The statistics of different marketing channels
- How can you benefit from a multi-channel approach in your campaigns

In this episode, my guest is Madis-Siim Rull, a Partnership Manager at Fintech Market. In his day-to-day work, Madis-Siim advises customers on various technical aspects of lending and loan repayment solutions, works on finding new partners, and integrates them into the Fintech Market platform.

Madis-Siim shares industry insights into the newest loan repayment solutions and how to make informed decisions based on the new innovations.

We also talk about the importance of understanding the market and your clients.

Fintech Market provides a subscription-based SaaS platform, which is highly configurable while easy to use for lenders to run and develop their businesses.

Happy listening!

In this episode, my guest is Anneli Eesmann, the Head of Customer Support at Messente Communications. Anneli talks about preemptive and proactive collaboration with our customers.

More precisely, we discuss:

👉 What’s the importance of letting your provider know about your big campaigns

In this episode, my guest is James Williams, the Director of Programmes at Mobile Ecosystem Forum. James has been active in the business messaging industry for years, making him one of the most competent and experienced thought leaders of our time. We discuss how Mobile Ecosystem Forum (MEF) created its 9th Annual Trust Study and what are the key findings about mobile users' trust. We also discuss how scammers work, how to build trust among your customers and why is it so essential to protect your brand.

For context, take a look at the Trust Study here: MEF's 9th Annual Trust Study

In this episode with Uku, we talk about the actual value of business messaging.

SMS is often considered an expensive digital channel, but have you ever compared it to other channels, such as Facebook or Google Ads?

Welcome to The Messaging Maven community podcast.

In this episode, we talk about asking the right questions about SMS pricing from your service provider.

You'll hear about: