The MHW Mark Podcast

Gaining a foothold in the hyper-competitve world of craft spirits is tough, and all the money and strategy in the world won’t help if you’re not listening to your customers. Host Jimmy Moreland welcomes MHW’s Brigid McCabe and Ryan Keegan to chat with Chris Ladas, founder of XAL Consulting, about how newer brands can think when developing relationships with accounts, distributors, and their end customers.

Connect with Chris Ladas and XAL Consulting | Website | LinkedIn

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As the bev-alc industry adapts to the tastes and trends of younger consumers, the low- and no-alc beverage categories continue to grow. Host Jimmy Moreland and MHW’s Brigid McCabe chat with alcohol beverage and food attorney Lindsey Zahn about the surprisingly complex regulatory environment that brands navigate as they consider developing a no-alcohol product. Even the phrase “no-alcohol” may not be as simple as one might think.

Connect with Lindsey Zahn P.C. | Website | LinkedIn | Instagram

More info about MHW at https://www.mhwltd.com/
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The MHW Mark Podcast is back! As the industry at large navigates shifting trends, solutions for identifying and recruiting talent are in high demand. Host Jimmy Moreland and MHW’s Brigid McCabe chat with Lateish Drinks founder Asher Flowers and returning guest, BoozeBiz founder Caitlyn Lubell about the trends they’re seeing, what solutions the market is responding to, and how AI factors into all this.

Connect with BoozeBiz | Website | LinkedIn | Instagram

Find out more about Lateish Drinks | Website | LinkedIn | Instagram

More info about MHW at https://www.mhwltd.com/
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Is your 2026 as packed as ours?The MHW team gets back into the podcast studio to preview one of spring’s most exciting events - Vinexpo Americas. Host Jimmy Moreland welcomes cohost Cassidy Poe to chat with Julia Locatelli, Head of Marketing & Strategy for Vinexposium. Hear show highlights, advice for attendees, and more.

Head to the Vinexpo Americas website to register. MHW listeners can claim their free badge by entering code VAM26MHW at checkout.

Want to hear more from Julia and the Vinexposium team? Check out their podcast Voice of the Industry

More info about MHW at https://www.mhwltd.com/
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Spirits are high as the MHW team celebrates 30 years of serving clients in the beverage alcohol industry. Host Jimmy Moreland welcomes the largest panel ever assembled on the podcast, including cohosts Brigid McCabe and Cassidy Poe. Longtime listeners will recognize podcast alums Scott Saul and Maryann Pisani, and we hear from Debra Rosen, Tonya Romero, Lauren Jankiewicz, Dawn Cavallo, Fanny Cuevas, Alexandra Morey, and Cheryl Tittle.

More info about MHW at https://www.mhwltd.com/
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The mezcal category continues to show striking year-over-year growth. On this episode, we welcome two founders of newer mezcal brands to share their stories of navigating brand development, distribution, compliance, and other challenges. Host Jimmy Moreland and MHW's Brigid McCabe welcome Doce Mezcal's Mia Tonelli and Santa Almagia's Alana Abbitt.

Find out more about Doce Mezcal | Website

See more about Santa Almagia | Website

More info about MHW at https://www.mhwltd.com/
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On this episode, we're joined by the co-founder of 11C & Company Michelle Ivey. Host Jimmy Moreland and MHW's head of BrandArc Ian Perez chat about the challenges brands face from ideation to sales and marketing. Michelle's experience shines through with valuable and entertaining industry stories, including the "bad idea factory."

Find out more about 11C and Co. | Website

Come say hi to the MHW team at Bar Convent Berlin at Booth #PEG021

More info about MHW at https://www.mhwltd.com/
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New brands face all kinds of challenges, and frequently lack access to tools and talent that more established brands have. MHW's Brigid McCabe and host Jimmy Moreland connect with Tim Houston, founder of Vertical Beverage Group, to hear insights from a long career in bev alc and other industries, and what he feels we can look forward to as non-alc and THC-infused beverages continue to grow their market shares.

Find out more about Vertical Beverage Group | Website

Come say hi to the MHW team at Bar Convent Berlin at Booth #PEG021

More info about MHW at https://www.mhwltd.com/
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Let’s talk networking. Whether it’s online or in person; informal or with a professional trade networking group. Host Jimmy Moreland and MHW's Brigid McCabe chat with The Industry Collective Founder Taylor Foxman to get her thoughts on developing and leveraging connections in bev alc and other businesses, and much more.

Find out more about The Industry Collective | Website

More info about MHW at https://www.mhwltd.com/
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This week, we're thrilled to bring you a great conversation with Revenue Beverage President Allan Carter. Host Jimmy Moreland and MHW's Brigid McCabe sat down with Allan to get his perspective on the back end of the three-tier system, how growing brands can better navigate today's challenges, and what strategies can help them capitalize on market opportunities.

Find out more about Revenue Beverage | Website

More info about MHW at https://www.mhwltd.com/
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