September 19, 2025

The Mid-Market Integration Sweet Spot

49 minutes

Scott Hollrah, founder of Venn Technology, shares war stories from a decade in the Sage Intacct integration space, including the gaming company employee who quit mid-project due to spreadsheet burnout. The conversation covers when businesses outgrow packaged solutions like the Advanced CRM connector, how automation serves as an employee retention tool, and why AI adoption remains frustratingly slow despite the marketing hype.

(00:00) - Introduction and Banter

(01:18) - Guest Introduction: Scott Hollrah from Venn Technology

(01:49) - Discussing Venn Technologies and Integration

(02:45) - Footwear and Office Culture

(05:49) - Sage Intacct Marketplace Overview

(07:13) - Venn Technologies' Client Base and Services

(11:56) - Advanced CRM Integration vs. Custom Solutions

(17:18) - Real-World Integration Challenges

(22:52) - Common Challenges in Software Implementation

(23:24) - The Importance of Automation

(26:05) - A Rewarding Success Story

(28:58) - The Role of AI in Automation

(34:20) - Future of Integration and AI

(36:57) - The Mid-Market and iPaaS

(40:09) - AI Failures and Critical Thinking

(46:16) - Dad Jokes and Closing Remarks

Learn about Venn Technology
https://venntechnology.com/

Connect with the Hosts:
https://www.linkedin.com/in/emilybmadere
https://www.linkedin.com/in/mattlescault
https://www.linkedin.com/in/dlewis715

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By Emily Madere, Matthew Lescault, Doug Lewis

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