Today, I’m taking you behind the scenes into the exact steps I would take if I had to start my business over in 2026 — as a brand-new, wide-eyed “baby coach” again.

Inside, we talk honestly about:

• The messy middle of figuring out your direction

• Choosing a transformation you deeply understand

• Why clarity comes from doing, not overthinking

• How to build one signature offer you’re proud to sell

• The truth about showing up and selling without spiraling

• The kind of support that actually moves your business forward

This episode is part permission slip, part pep talk, part strategic roadmap — designed to remind you that you’re not behind, you’re not confused, and you’re not wrong for wanting this.

You just need a path.
And this is the one I’d follow.

Here's where you can access the courses I mention:

https://theshaheenplunier.com/black-friday-extravaganza-2025

I wasn’t planning to record this episode. But it came through raw and unfiltered and I think it’s exactly what we need to talk about right now.

Women are extraordinary.
We create, nurture, lead, build, repair, and keep moving -
even when we’re tired, uncertain, stretched thin, and running on fumes.

But there comes a point when all that strength starts to cost us.
When we’ve carried so much for so long that we forget what we even want.
And that’s when life - lovingly, brutally - steps in to remind us to stop.

In this episode, I’m sharing the truth about what happens when you push too hard for too long, and how I learned (the hard way) that slowing down isn’t weakness - it’s wisdom.
You’ll hear my story of burning out, waking up, and finally finding peace by listening to the voice I’d been avoiding for years.

If you’ve been feeling that pull - the whisper that something needs to change - this is your reminder:
you don’t have to burn it all down.
You just have to stop pretending it’s fine.

Let’s talk about rest, honesty, and the sacred moment when you finally come home to yourself.

Join me for The Divine Pivot, November 10–14
five days of honest reflection, voice-note mentorship, and space to remember who you really are.

Sign up here - https://theshaheenplunier.com/the-divine-pivot

After a year of ignoring the nudge to change, the universe finally got my attention — hard. In this raw behind-the-scenes episode, I open up about what really happened in October, the ads crash that cost me thousands, and the deeper spiritual pivot I’ve been resisting in my business.

I share how success went to my head, how burnout and anxiety forced me to stop, and why sometimes the “low” months are divine redirections. If you’ve ever felt afraid to pivot, outgrown your message, or given your power away to a mentor, this conversation will hit home.

You’ll hear about:

What happens when you ignore your intuition (and how the universe makes you listen)

Why I’m expanding beyond “become a coach” into something deeper, truer, and more spirit-led

The real story behind my lowest month since 2023 — and how it became a rebirth

How to find your next aligned direction when what used to work… doesn’t anymore

This is an invitation to begin again.

🎧 Listen in if you’re ready to reclaim your power, trust your intuition, and build your next chapter from truth, not fear.

In this raw and honest episode, I share the truth behind my biggest business dip - how I went from multi six-figure flow to a $6K month, and what it really took to climb back stronger.

I’ll walk you through:

• What a “dip” actually means in business (and why they happen)

• The self-sabotage patterns that nearly derailed me

• The exact framework I used to rebuild momentum and return to $18K+ months

• Why energetics matter just as much as funnels (yes, even in ads)

• How to hold your power and manage the energy of success

If you’ve ever found yourself spiraling, doubting, or wondering if your business is over - this episode is proof that your comeback is always possible.

If you want the EXACT FRAMEWORK, sign up here for my workshop.

https://shaheenplunier.thrivecart.com/the-10k20k-month-blueprint/

Let’s be real - the thought “I should be further by now” is one of the most painful and private burdens coaches carry.

It’s the quiet shame that creeps in when your launch doesn’t go as planned.
When your offer flops.
When you're scrolling and everyone else seems to be thriving.

In this episode, I’m opening up about the shame spiral that almost stalled my momentum this year - and how I moved through it with compassion, truth, and “day one” energy.

We’ll talk about:

• How shame affects your visibility, creativity, and sales

• Why success isn’t linear (and what to do when you're in the dip)

• The mindset shift that changed everything for me

• What it really takes to rebuild trust with yourself and your audience

If you’re in a season of doubt, comparison, or recalibration… this is your reminder:
You’re not behind.
You’re becoming.

Let’s slay the shame game - and get back into your power. 💥

If you want to work with me, apply for my mastermind Richesse Or book a 5 day private intensive with me!

👇

The Business Reset

Become A Private Client

I spent $10,000 on a coaching certification — and still had no idea how to get clients. In this episode, I share the truth about what it really takes to build a coaching business, why certifications aren’t enough, and the business lessons I had to learn the hard way.

If you're ready to turn your wisdom into wealth, this one’s for you.

✨ Wisdom to Wealth™ is coming — join the waitlist

Welcome back to The Midlife Business Coach Podcast! It’s 2025 and we’re starting strong—with a truth bomb that every coach (new or seasoned) needs to hear.

In this episode, I’m sharing the very first thing I tell every new coach to do—and it’s the exact move that helped me scale my business to $280K+ with ease, alignment, and a whole lot less hustle. Spoiler: it’s not another Reel, another post, or dancing on TikTok.

It’s building your email list—the most powerful, profitable asset in your business.

We’re diving into:

• Why your email list is the only audience you truly own

• How to grow your list daily (even if tech overwhelms you)

• Why social media is not a strategy—it’s a supplement

• The exact system I use to bring in hot leads for as little as $1/day

• How I nurtured leads into masterminds, private clients, and multi-figure months

Plus, I’ll tell you how to actually get it done without overthinking or perfectionism holding you back—and how to join my 4-week Level Up Your List mini mind to make it real (finally).

If you’ve ever said, “I want to grow my business but I don’t have an audience…” this episode will change everything.

✨ Let’s build your list, your movement, and your empire—together.

➡️ Join the Level Up Your List™ Mini Mind here

In today’s episode, I’m sharing The Coach’s Roadmap—the exact step-by-step process I followed to build my coaching business from scratch in my late 40s.

Whether you're a new midlife coach or someone ready to grow and scale your business, this episode is packed with actionable insights, including:

✅ How I signed my first clients in just 7 days
✅ Why having a social media presence is key (and how to start)
✅ The importance of creating your first offer and freebie
✅ Why building an email list is a non-negotiable
✅ How I used Facebook ads to grow my audience quickly
✅ Lessons learned (and mistakes made) on my journey

I also dive into why it’s essential to find the right community and support system (like my Launch membership) to guide you along the way.

If you're looking for practical tips, inspiration, and a roadmap to get started, this episode is for you. 💼🎉

👉 Tune in now and start building the coaching business of your dreams!

Want to dive deeper? Join me inside my memberships:
🔗 Launch Membership – $49/month
🔗 The Signature Program Academy
🔗 The Collective – $297/month

Let’s turn your wisdom into wealth! 💡💸

In this empowering episode, Shaheen shares an honest and inspiring message about embracing imperfection when starting your coaching business.

She explores how perfectionism, often ingrained through cultural and corporate experiences, can hold us back and why giving yourself permission to be messy is the key to success. If you're feeling stuck waiting for the "perfect moment" to launch your business or create your first offer, this episode is for you.

In this episode you’ll learn:

And hey, if you love what you hear, leave a review and let me know. You can always find me on Instagram @shaheenplunier—let’s connect!

Join LAUNCH the new membership to help you launch your coaching business: https://theshaheenplunier.com/launch-your-coaching-business 

Join me as I pull back the curtain on how I built a $150,000 funnel selling low-ticket offers. I'll debunk the biggest myths in the coaching industry, show you why you don't need high-ticket programs to be successful, and reveal how I turned a low ticket course into a thriving business.

Perfect for midlife coaches who want to build their online presence without constant content creation.

To learn how, join me in my new program My 150K Funnel

https://theshaheenplunier.com/my-150k-funnel-flow