In today’s episode, I’m sharing The Coach’s Roadmap—the exact step-by-step process I followed to build my coaching business from scratch in my late 40s.

Whether you're a new midlife coach or someone ready to grow and scale your business, this episode is packed with actionable insights, including:

✅ How I signed my first clients in just 7 days
✅ Why having a social media presence is key (and how to start)
✅ The importance of creating your first offer and freebie
✅ Why building an email list is a non-negotiable
✅ How I used Facebook ads to grow my audience quickly
✅ Lessons learned (and mistakes made) on my journey

I also dive into why it’s essential to find the right community and support system (like my Launch membership) to guide you along the way.

If you're looking for practical tips, inspiration, and a roadmap to get started, this episode is for you. 💼🎉

👉 Tune in now and start building the coaching business of your dreams!

Want to dive deeper? Join me inside my memberships:
🔗 Launch Membership – $49/month
🔗 The Signature Program Academy
🔗 The Collective – $297/month

Let’s turn your wisdom into wealth! 💡💸

In this empowering episode, Shaheen shares an honest and inspiring message about embracing imperfection when starting your coaching business.

She explores how perfectionism, often ingrained through cultural and corporate experiences, can hold us back and why giving yourself permission to be messy is the key to success. If you're feeling stuck waiting for the "perfect moment" to launch your business or create your first offer, this episode is for you.

In this episode you’ll learn:

And hey, if you love what you hear, leave a review and let me know. You can always find me on Instagram @shaheenplunier—let’s connect!

Join LAUNCH the new membership to help you launch your coaching business: https://theshaheenplunier.com/launch-your-coaching-business 

Join me as I pull back the curtain on how I built a $150,000 funnel selling low-ticket offers. I'll debunk the biggest myths in the coaching industry, show you why you don't need high-ticket programs to be successful, and reveal how I turned a low ticket course into a thriving business.

Perfect for midlife coaches who want to build their online presence without constant content creation.

To learn how, join me in my new program My 150K Funnel

https://theshaheenplunier.com/my-150k-funnel-flow

In this episode, we’ll dive into the essence of branding for coaches, particularly for those stepping into the coaching world in midlife. 

Branding is not only about aesthetics, logos and fonts, it goes much deeper than that because you are the brand. Your truth, experiences, and authentic self are what make you stand out in the crowded coaching space.

I’ll teach you how to build a brand by embracing your unique story and showing up authentically online, how to let go of perfectionism and start once and for all your coaching journey with confidence, regardless of where you are in life.

This episode is a must-listen for anyone looking to simplify their branding process and connect more deeply with their audience.

In this episode you’ll learn: 

And hey, if you love what you hear, leave a review and let me know. You can always find me on Instagram @shaheenplunier—let’s connect!

Want to be come a coach? Get my course: BECOME A COACH AND SIGN YOUR FIRST 1K CLIENT ONLINE COURSE here

In this episode, I’ll discuss the importance of creating business offers from the heart rather than the head.

We’ll emphasize on the need for authenticity and alignment in your offerings, and I’ll be sharing my personal experiences and insights on overcoming the pressures of perfectionism and staying true to your vision.

In this episode you’ll learn:

Remember to stay true to your vision and create from the heart, and be kind to yourself as you navigate your entrepreneurial path.

If you love what you hear, leave a review and let me know! You can always find me on Instagram @shaheenplunier —let’s connect!

Episode 48

Get ready for an inspiring episode of the Midlife Business Coach Podcast! This week, Shaheen Plunier chats with Deb Johnstone, the visionary behind the Women Reinventing Midlife Summit. Deb shares her incredible journey from corporate burnout to becoming a transformational coach who empowers women to embrace midlife reinvention.

Discover how Deb started her thriving coaching business just before her 50th birthday and how she turned her passion for helping women into a global movement. They discuss the magic of midlife transformations, the power of following your intuition, and practical tips for overcoming the fear of starting something new.

Tune in to hear Deb’s fascinating story, learn about her upcoming summit, and get inspired to take bold steps toward your own midlife reinvention. This episode is packed with wisdom, encouragement, and actionable advice you won't want to miss!

Episode 47

Today, we're diving into a hot topic: "Is coaching a pyramid scheme?" Spoiler alert: It’s not. But I get why people think that, especially when starting out.

I'll share my journey from those early doubts to running a multi-six-figure business. We’ll debunk the myths, talk about why you don’t need to be a business coach to make money, and how you can find success in any niche you're passionate about.

In This Episode, You'll Learn:

So, if you're ready to transform your wisdom into wealth, hit play, get cozy, and let’s do this together. And hey, if you love what you hear, leave a review and let me know. You can always find me on Instagram @shaheenplunier—let’s connect!

Episode 46

Join Shaheen this week on the Midlife Business Coach Podcast as we delve into the transformative power of intuition and creativity in the coaching industry. In this episode, you’ll discover:

Tune in to transform your coaching approach with these proven strategies and real-life success stories. Your journey to becoming a more intuitive and creative coach starts here!

Episode 45

Welcome back to the Midlife Business Coach Podcast! Join your host, Shaheen Plunier, as she unpacks the financial aspects of launching and nurturing a business in midlife. This episode is packed with actionable insights and personal experiences to help guide your journey.

In this episode, Shaheen discusses:

Tune in for an episode filled with real talk about money, investments, and how these are pivotal in navigating a successful midlife career pivot. Shaheen is here to help you make informed decisions that align with your entrepreneurial spirit and long-term goals.

Episode 44

Welcome to this episode of "The Midlife Business Coach Podcast" with your host, Shaheen. Today, Shaheen shares her inspiring journey of becoming a life coach at 47, highlighting that it's never too late to pivot towards a freedom-based business. This episode is tailored for midlife women ready to harness their wisdom and experiences to help others.

In this episode, you'll learn:

Join us to find out how you can leverage your unique skills and experiences to make a positive impact as a coach. Don't miss the opportunity to reinvent your career in midlife with Shaheen as your guide!