Back in the height of the pandemic, Jessica Yaffe ended up developing a bit of an unhealthy online shopping habit. After all, what else was there to do? Each package was delivered, and she had nowhere to wear the items she had purchased. With a lot of time on her hands she started to research the origins of “fast fashion” and the things she learned were astounding, surprising, and disturbing. Jessica promised herself that she wasn’t going to buy anything new for a year and wear what she had in her own closet, and try to buy secondhand pieces if necessary. What she discovered in the secondhand market was incredible. The quality and craftsmanship of things that already existed were second to none and she enjoyed having original and interesting pieces.
Jessica’s best friend Jen Lassner witnessed her transformation and slowly got on board. The two Hampstead residents started collecting interesting pieces and hosted their first pop-up sale for friends and family in 2022. The response was encouraging and they felt amazing about providing friends and family with cool, one of a kind pieces, and doing something socially and environmentally good for the planet. Low and behold two years later, they have our own retail space at 5590 Sherbrooke Street West in NDG (next to 5 Saisons Sushi) and source every piece in the store ourselves. The only two rules that they have are that they both have to love every item and that they are size and price inclusive “ Most vintage stores that sell the kinds of things that we do don’t carry sizes for people who are bigger, or much smaller,” says Jessica. “ It feels good when somebody comes in and falls in love with an interesting piece of clothing, and feels good wearing it.”
Log on to https://relovevintage.ca/ for more details and listen to my podcast with Jessica and Jen.