Exposure is one of those things people sometimes get uneasy about. It feels like everything is on display. If you want people to know about your business and the great work that you are doing, you have to be able to expose yourself and put yourself in a spotlight. Again I want to stress this isn't about bragging “Look what I can do!”, it is about showcasing your products and services and educating the world about how you can serve them – it’s called shameless self-promotion. If you hide or try to cover up any publicity or showcasing of your work, people may start to become suspicious and may not even trust you.
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We all have heard about the big brands with the big dollars like Coca-Cola, Nike, and of course McDonald's. If your small business owner you don't have the same kind of funds so you need to get creative and this is where exposure comes in. When exposing yourself to the world, you are exposing yourself for three reasons: awareness, credibility, and visibility.
Creating Awareness
You want to be creating awareness so that you stand out from the crowd. Many people think it is like the movie “Field of Dreams” if you build it they will come. However, if they do not hear about you or know about what you have to offer no one will be coming. If you’re a start up, you can't always afford to outsource services and you may be doing many things yourself. Even though you're doing things yourself eventually you will be delegating these roles/tasks to other people so it's a great thing for you to get a handle on what you need to be doing. There are several ways to share some tools and techniques that are to help you create awareness of what you have to offer. Don't forget to start making your own list as these ideas come to you. Make sure you grab the downloadable where you can keep it all in one spot. Are you ready?
* Newsletter- A newsletter is an excellent way to touch base with your prospects and clients on a regular basis. It allows them to see what you're up to and what events might be coming up that may be of interest to them. Ensure that you have great content and you are providing value. Your newsletter can be electronic or in paper format. Most people tend to be shifting online using providers like Mail Chimp, AWeber, Constant Contact.
* Articles-Not only does writing an article bring awareness to what you do it also provides credibility as positions you as an expert. Articles are a great way to share your knowledge. You can post articles on Selfgrowth.com, LinkedIn, and your website.
* Testimonials-Testimonials or endorsements are social proof providing evidence from clients stating that what you say is exactly what you delivered. Social proof is very powerful as it adds an extra element of trust. When people hear what others have said about you it influences their decisions. If others have been impressed with your work then they feel that they are willing to take a chance to in and hope that you will do the same for them.
* Sponsorship-Sponsorship is a great way to show that you’re giving back to your community or supporting a local event. Sponsors are often showcased throughout the events and in advertising. You may sponsor a breakfast at your local business meeting, conference, or a sports team in your community. You may even get a minute or two to talk about your business.
* Joint ventures-You may consider collaborating with others and extending your network as you will both be marketing your program, product, or service to each other's markets.
* Public speaking- I don't believe that there is anything more credible than someone who positions himself as the expert to speaking. This is an excellent way for people to get to know like and trust you.