Aaron Gray is the co founder of NOBS links, a marketplace where SEOs can purchase links from Aaron's outreach team. At the moment, NOBS is securing over 5,000 links per month. Aaron joined us to talk about recent tests they've been running, a peak behind the scenes for his 180 employee company and his biggest tips for what's working in link building right now.

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Listen in as I review our agency's SEO proposal template and give you guidance on how to fill out proposals for your agency.

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In this episode I deep dive into a repeatable process you can follow to generate high quality leads for your agency. 

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This is part 1 of 4 in a mini series about how to grow your agency. This episode breaks down how to streamline your SEO service to only focus on high impact tasks, while stripping away the time consuming, low impact ones.

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Settling a long time debate in the SEO community about how to organize content.

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I sat down with Blueprint member Ryan Levander to discuss what "niche" he should focus on with his SEO agency / consulting practice. We talked a lot about how to position himself as an expert and go after large, enterprise contracts.

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Timestamps

• 0:48 – Is there anything unique about agency taxes?
• 2:40 – Should agencies work with an accounting firm to handle their accounting?
• 4:09 – At what point do you think an agency should hire a full-time accountant?
• 7:30 – If someone is setting up an agency what is the best way to structure it (legally)?
• 12:23 – How can agency owners better plan for taxes and reduce their taxable income? Are there agency specific tax deductions?
• 17:20 – How do you apply your personal expenses to your business if applicable under tax law?
• 22:08 – What are some common myths regarding tax deductions? What is deductible regarding the usage of company cars?
• 27:08 – How can beginners know about the value of accounting and how can they hire good accountants?
• 28:49 – What accounting and tax software do you recommend for agencies?
• 31:52  – If you are on a salary then what is the best use of the profit from a business taxation perspective?
• 38:50  – What is the difference between cash and accrual accounting and which system would you recommend for an agency?
• 48:55 – What kind of financial ratios should an agency be looking at?
• 51:43 – What percentage of revenue should an owner take a salary from the company?

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Interested in starting your own training program?

Ryan and I sat down to discuss the ups and downs of launching The Blueprint this year and some key learnings for anyone looking to replicate what we’ve done.

• Wins and losses from 2019
• The importance of community building and support
• How we’re trying to get off of email completely
• The advertising funnel that drives most of our customer acquisition
• Hiring, staffing and maintaining the course
• Our roadmap for the future of the platform

Let’s get into it!

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A simple system I used (developed using The Bullet Journal method) to audit my time, be honest with myself about how I was spending it and working to build a better schedule for myself that only focused on big, business moving items.

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I decided to release one of the videos from The Blueprint Training module teaching agency's how to generate more leads. This clip goes into detail on the exact email sequences to use when attempting to generate leads via webinar sequences.

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