• Keyword intent = a method to tag and classify keywords (for mapping and organization).
• SERP intent = a method to build content based on what Google is telling us users want to see for a given keyword search

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Link building remains a critical SEO ranking factor for search engines.

As an agency or consultant, it's difficult to price out link building services.

This article will cover my 3 recommended ways to charge for link building services.

• Selling per link
• Retainer fees
• Outsourcing

Let's dive into each of them.

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This topic came up when someone in The Blueprint Training asked how to charge a yoga studio for SEO services, knowing they have a small budget ($300 - 500/month).

To answer that, I will be talking about how to offer low cost SEO services.

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Get the templates mentioned here: https://theblueprint.training

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👋 ABOUT ME:
My name is Ryan Stewart, I’m on online entrepreneur and marketer. I used to work a job I hated for a company I didn’t believe in, until I stumbled upon “SEO”. Flash forward 10 years later and I’ve built, grown and scaled almost a dozen 7 figure businesses. It’s my goal in life to free you from the old mindset and institutions in place. If you follow my Channel you’ll learn valuable marketing, business and technical skills that will help you build your own online businesses.

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There's a couple of potential issues called into attention here:

- Google sending more and more eyeballs to their properties, creating a potential monopoly (illegal)
- Google has consistently taken away organic real estate to sell more ads space (just business)

Rand makes a tongue in cheek argument that Google is a monopoly and congress should take note. While I don't disagree with him, I also don't care - about any of this.

As marketers, we can't fall in love with channels - they come and go. Entrenching yourself in one space (i.e. SEO) by romanticizing that platform is just plain bad for business (or your career).

Google has to make money - a lot of it. They're going to do what they have to do, we as marketers have a few options:

- Take to Twitter and complain about all the unfair changes Google makes
- Stop trying to get traffic from Google and focus on Bing (Haaaa, I know good one right)
- Do what we do best - accepts these changes for what they are, learn and adapt

I'm hoping you're with me on option 3. If so, here's a few quick strategies:

- Understand that of these zero click searches are niche specific and don't have much business value anyways
- If you operate in an niche that's getting hit hard by these types of searches, figure out a way to get exposure
- Seek out keywords whose results have higher CTR opportunity
- Get your content optimized on Google’s own properties (YouTube, Maps, Images, AMP, Knowledge Panels, etc.)

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Read all of this week's news: http://bit.ly/2HC2t0c

A study from GetResponse found that email marketers who send one newsletter per week see the results in regards to:

- Open rates (33.41%)
- Click-through (4.65%)
- Click-to-open rates (13.91%).

Also important to note, “triggered emails” (i.e. confirmation emails / welcome emails / link to ebook) had an average of 88.7% open rate.

A few insights from this:

- Emails are annoying, we both know it. Don’t bother people by sending too many emails (i.e. daily)
- The first email you send people after getting their contact info is the most important, it has the most eyeballs and attention.
- Use that attention space to send better welcome emails that might drive them to the next stage in the funnel (i.e. send an ebook, advertise your services)

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Most advertisers fail because of their lack of knowledge and usage of Facebook's Custom Audiences. 

This episode details the EXACT Custom Audiences to setup in your Facebook ad account and how to leverage them in your remarketing campaigns for IMMEDIATE improvements.

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We hired a new employee here at The Blueprint this week.

I was building him a reading list and wanted to include an article discussing the top SEO tools.

All I could find was articles listing out hundreds of SEO tools, 99% of which the author had never used.

That’s not helpful … at all.

So I decided to bite the bullet and create that content myself.

In this episode, we’re going to discuss the essential SEO software stack. 

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1. Facebook to remove thousands of "dated" interest targeting from Ads Manager
Reps claim a large majority of advertisers won't notice the change, but this is a trend I would expect to continue (based on the Cambridge Analytica scandal). To me, this means more importance on building and nurturing your own audiences. Make sure you're grabbing (prospecting) cold traffic and turning them into video views, emails or visits to your website. Once you have that, you essentially own that audience for 6 to 12 months and can advertise to them at will.

2. Snapchat rolls out "instant create" for ads, create ads in 3 quick steps
Coming off the back of a big quarter, Snap continues their aggressive growth plan with more improvements to their ad platform. When Snapchat ads first rolled out, the company was much hotter and was only offering large media buys. This move helps the platform reach scale by allowing even the most basic advertisers to dip their toe in the water.

3. Google Maps launches new features to make the platform a personal hub for travel
You'll soon be able to view their flight and hotel reservations directly from the Google Maps mobile app.

4. Pinterest revenue jumps 62%, MAU to 300 million, adds ecommerce "personalized shopping hub"
The company's revenue skyrockets to $261m in and monthly active users up 30% in Q2.

5. AI and algorithms are [really] taking over advertising
This isn't quite headline news, but this piece on MarketingLand combined with a few conversations I had this week made this hyper relevant for me. I'm not going down the path of machines taking our jobs (that conversation is for another post), but rather to keep you abreast on how this type of technology is impacting your marketing right now.

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In this episode, I sit down with a Blueprint member to discuss the options around buying another digital agency. A merger or acquisition (M&A) can provide a ton of needed talent, systems, technology or client list right away. We will discuss:

• How to find potential acquisitions for your agency
• How to structure deals, including different incentive offers
• Different agency valuation methods
• How to keep an agency motivated AFTER the acquisition

And more!

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