LinkedIn is giving a tremendous amount of reach to marketers right now, it's not overly difficult to get your content to go viral organically. In this episode we discuss the nuances of the platforms and specific examples of how marketers have gotten their content to go viral on LinkedIn's feed.

Support the show

Today's live call we will be chatting about how to market YOUR agency, which always lost in the wash of client work.

- How to generate topic ideas to create content for your agency
- Creating scalable systems to create content
- How to "sell" agency services properly
- My personal investment strategies and how I spend my money

All within the context of how to grow and market your digital agency.

Support the show

1. Facebook "search ad" placements are rolling out to more accounts

Advertisers can now place ads in a small area in the search results pages. This is a further sign of Facebook's need to increase inventory, as newsfeeds are pretty much done.

-------

2. Snap reports 48% increase in YoY revenue for Q2 ($388M)

Don't call it a comeback, Snap has been reporting impressive numbers for Q2.

✅ Steadily increasing DAUs (13 million new in Q2, now over 200M) credited partially to their new AR lenses
✅ Finding their niche in the social market with the younger demo (90% reach to 13 - 24 year olds)
Increased video retention and viewership (35% more video watched, 60% more time watching)
✅ Highest revenue for Q2, their ad platform is performing strong with the advertisers using it

-------

3. Adobe survey gives up to date data on voice and virtual assistants

There's been a lot of reports that 50% of all searches by 2020 will be done via voice. Adobe's survey found that 48% of consumers are using voice for "general web searches". This is a HUGE distinction, when broken down further we can see the most common use cases of voice search:

✅ Directions while driving — 52%
✅ Making a phone call — 51%
✅ Sending a text — 50%
✅ Checking the weather — 49%
✅ Playing music — 49%
✅ General web searches — 48%
✅ Setting alarms — 41%
✅ Checking the news — 27%
✅ Sending email — 17%
✅ Shopping — 16%

-------

4. Marketing compensation study - how do you stack up?

MarketingLand's 2019 salary survey is out, reporting:

✅ 26% reported earning a base salary between $50,000 – $74,000, excluding bonuses and additional compensation
✅ Nearly a quarter of respondents (24%) reported a salary range of $75,000 – $99,000
✅ Just 6% of respondents reported making more than $200,000 annually
✅ 33% of respondents reporting 10+ years of experience in a marketing role, the salary distribution was divided fairly evenly among those who make between $50,000 – $99,000 and $100,000 – $149,000
✅ A striking 11% make more than $200,000 annually, eclipsing the national income percentile by nearly 6%
✅ California and New York represent the top earnings regions for marketing professionals, with 48% and 51% of respondents having reported a salary that exceeds $100,000, respectively
✅ In Washington alone, 57% of marketers surveyed earned more than $100,000 annually

Support the show

This Week In Marketing news, we cover:

1. TWITTER’S AD PLATFORM IS PICKING UP STEAM WITH MARKETERS.

2. YOUTUBE CATERS TO INFLUENCERS BY ADDING CHANNEL MEMBERSHIPS, SUPER STICKERS AND MORE MERCHANDISING PARTNERS.

3. FACEBOOK COMPETES WITH YOUTUBE BY ADDING A SLEW OF FEATURES GEARED TOWARDS CREATORS.

4. TWITTER ARTHOUSE LAUNCHES TO GIVE BRANDS MORE ACCESS TO CREATORS AND INFLUENCERS.

5. LINKEDIN UPDATES CAMPAIGN MANAGER, ADDS BRAND AWARENESS, CONVERSION CAMPAIGN OPTIONS.

6. INSTAGRAM TO START OFFERING ADS IN THE “EXPLORE FEED”.

7. YELP RANKS FOR 92% OF LOCAL QUERIES

8. FORECAST PREDICTS 31 MILLION AMERICANS WILL ‘SHOP’ ON THEIR SMART SPEAKERS IN 2019

Support the show

A look into a consulting call with a member of The Blueprint Training. As full members, you get access to my calendar to for 1 on 1 consulting to tackle complicated marketing and business problems.

Anyone who is in the education space should definitely tune in, we cover:

- A discussion on landing pages that have duplicate content and their ability to rank in organic search
- Leveraging our partnerships with universities (and their .edu domains) to increase our organic footprint
- Best sitemap for optimizing our organic reach
- The importance of building a brand
- Long term business strategy, monetization and exits
- Business consulting in the education space (where it is now and where it's going) and the relationship between offline (in person) classes and online classes

Support the show

A live listen to a sales call with an inbound prospect looking for agency services. 

As much as I respect Grant Cardone, too many agencies fall into his school of training for sales.

There's a time and place for aggressive sales - selling agency services is NOT one of them.

We're here to listen to problems, find issues and solve them with a proposal for services. We're here to HELP and GIVE, not SELL and TAKE.

Listen in live on how I work through a sales call with an inbound website design lead for our agency.

Support the show

In this webinar I cover my framework for attracting, closing and managing larger clients for our agency. 

Support the show

We deep dive into 7 different pricing strategies for your agency, breaking down the pros and cons of each. At the end, I will weigh in and give you [what I believe to be] the BEST pricing method for your agency.

Support the show

This episode covers a matrix I developed to help me evaluate the viability of ecommerce niches. Use this matrix to help you decide the type of ecommerce business you want to start.

Support the show

I've been working with agencies for the last 10 years - as an owner, a consultant and an employee.

Through this experience I've developed a high level growth framework to start and grow SEO agencies.

In this post, I'll be running you through the "4 Pillars" of SEO agency growth.

Four pillars have helped me grow a $1 million agency, and I’ll share them with you in this post:

1. Knowledge: You must have deep expertise in your service(s).
2. Process: There needs to be a system through which you deliver your services.
3. People: You simply can’t do everything yourself. You need people who can help you deliver quality work quickly so you can better serve your clients.
4. Leads: You need to have a steady stream of predictable leads.

Support the show