100 – The Business of Pleasure - with Nicole Phua [Part 4]
This episode explores mature themes.
Join us in a candid and enlightening episode where Arshvyn, Tahmid, and Nicole fearlessly tackle the societal discomfort surrounding sex. From the benefits of open communication in relationships to challenging conventional norms, the hosts dive into the intricacies of love, marriage, and parenting.
Nicole, the entrepreneur behind b8b8.club, sheds light on the fascinating world of sex toys and the cultural challenges faced in conservative societies like Singapore. Explore the nuances of introducing sex toys to relationships, the evolving landscape of societal norms, and the struggles of navigating content censorship.
Discover the behind-the-scenes challenges of running a business that often faces censorship on social media platforms. Nicole shares insights on strategies to overcome bans and offers a glimpse into the intricacies of product placement, pricing, and partnerships in the discreet world of intimate products.
From the practicality of travel-sized items to the complexities of pricing and the innovative concept of products that can be used up to 500 times, this episode covers it all. The hosts even touch on partnership dynamics, shareholding wisdom, and seek your input on branding ideas.
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Guest
Nicole Phua: https://www.instagram.com/nicolephuall
Businesses explored
The Social Arm: https://www.instagram.com/thesocialarmsg/
B8b8.club: https://www.instagram.com/b8b8.club/
Hosts
Tahmid Nasif: https://www.instagram.com/tahmzup/
Arshvyn Prakas: https://www.instagram.com/arshvynprakas/
Show notes:
00:53 : Why do we get uncomfortable talking about sex? [Arshvyn]
03:06 : Communicating more will lead to happier couples [Nicole]
05:05 : Studies show that you shouldn’t live together before marriage [Tahmid]
07:00: Marriage is a social construct [Nicole]
07:40 : Downsides of having kids out of wedlock [Arshvyn]
08:08 : Our generation does not want kids [Arshvyn]
09:00 : How introducing a sex toy to the relationship can help [Nicole]
10:10 : It is a different experience, not to replace anyone [Nicole]
12:05 : Why is content for sex toys censored in Singapore? [Arshvyn]
12:49 : We live in a conservative society [Nicole]
15:20 : Watching TV with your parents and something ‘adult’ comes on [Tahmid]
17:10 : Our social accounts keep getting banned by meta, here’s our next strategy [Nicole]
18:42 : Getting your product into a physical store – we want it to be discreet, so maybe not [Nicole]
20:20 : Partnership with influencers [Nicole]
21:37 : We have 40 different types of products [Nicole]
22:27 : Travel size has its uses [Nicole]
23:08 : What sells well? [Tahmid]
23:52 : Pricing for sex toys [Nicole]
24:37 : There are some that can be used up to 500 times, great for gifting [Nicole]
26:09 : Knowing that so many red tapes exist, is there a cut off point for you? [Arshvyn]
27:07 : Partnerships and shareholding – never do a 50/50 split [Nicole]
28:24 : Branding ideas, we want your ideas [Arshvyn]
30:06 : Best way to get in touch with us [Nicole]
31:26 : Why I chose entrepreneurship [Nicole]
As always, thank you for listening. We hope you found value in this.