Today's episode is from an interview I did with Jürgen Strauss, host of the Innovabiz podcast. In this interview, I'll explain why every marketing channel is part of an entire big story. You'll gain an insight into why Messenger marketing is conversational marketing. It is a reflection of the way people communicate with their family, friends, and businesses. Marketing is changing and we have to evolve. As businesses, we have to evolve as our customers evolve. Facebook alone has 1.3 billion users using Messenger every single day. Even if you are not using Messenger to communicate with your family, friends, and business, chances are your target audience is using it. Tune in and enjoy.