The Missing Half Podcast

What’s the biggest obstacle holding your marketing strategy back? Let us help you overcome it! Take advantage of our limited-time 50% off Strategic Roadmap Session and build a marketing plan that works. Schedule your session now: https://tinyurl.com/mryc8th8
This week, sales and marketing representative Paul Liebal shares how turning people into the face of metal manufacturer Mission Critical Solutions's brand has created authentic connections with customers and employees alike. From video marketing tactics that capture unscripted moments to strategies that integrate culture into recruitment, Paul offers a fresh blueprint for building trust and engagement in B2B marketing. This episode is packed with insights for manufacturing leaders and marketers ready to stand out by staying authentic. 
Connect with Paul on LinkedIn: https://www.linkedin.com/in/paul-liebal/ Learn more about MCS: https://missioncriticalsolutions.com/ Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
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What’s the biggest obstacle holding your marketing strategy back? Let us help you overcome it! Take advantage of our limited-time 50% off Strategic Roadmap Session and build a marketing plan that works. Schedule your session now: https://tinyurl.com/mryc8th8 
This week's episode dives into how fractional CMOs can revolutionize marketing for manufacturers and B2B companies, offering strategic leadership without the expense of a full-time hire. Victoria Hajjar, founder of Ugli Ventures, shares her expertise on addressing common marketing struggles such as poor ROI, misaligned sales strategies, and outdated approaches to growth.
Key moments include an exploration of Victoria’s Scalable Marketing Machine framework, a proven four-step system for building marketing operations, and insights into why manufacturers need to embrace modern marketing to remain competitive. The conversation highlights how fractional CMOs can save businesses from costly marketing missteps and unlock their potential for predictable growth.
Listeners will hear about the benefits of working with a fractional CMO versus a full-service agency, and where each option is most suitable. This episode is ideal for CEOs, marketing leaders, and decision-makers in manufacturing or B2B companies looking to modernize their approach and drive meaningful results.
Victoria Hajjar is a seasoned fractional CMO and founder of Ugli Ventures, with over 15 years of experience helping businesses scale through strategic marketing leadership. Known for her innovative Scalable Marketing Machine framework, Victoria is passionate about empowering teams and supporting female founders in reaching new heights.
Connect with Victoria on LinkedIn: https://www.linkedin.com/in/victoria-hajjar/ Learn more about Ugli Ventures: https://www.ugliventures.com/ Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
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Struggling to align your sales and marketing? Contact 50 Marketing for custom solutions tailored to your business: https://tinyurl.com/ycjvu5nw 
In this episode of Missing Half, Bill sits down with Greg Mischio to explore how manufacturers can fast-track their marketing transformation. They dive into the challenges of transitioning from traditional sales-led models to a digital-first approach, discuss Greg's innovative "Digital Twin" concept, and offer actionable steps to align sales and marketing for growth. This conversation is essential for B2B companies looking to modernize their marketing and drive revenue.
Greg Mischio is the founder of Winbound, a digital marketing agency specializing in helping small to mid-size manufacturers and B2B companies create and implement effective content marketing strategies. 
We cover: ✔ Why manufacturers lag in digital marketing adoption and how the shift from traditional sales to digital engagement is essential.✔ How to build a digital presence that mirrors the effectiveness of a sales team using content strategy.✔ Greg's Know, Like, Trust Framework that builds customer relationships with relevant content.✔ The importance of a hybrid approach combining in-house expertise with outsourced digital marketing specialists.✔ Greg's experience using memes and humor to connect with professional audiences.
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregmischio/ Learn more about Winbound: https://winbound.com/ 
Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
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Discover how your business can stay ahead of risks, from cyberattacks to evolving contract liabilities, in this episode of Missing Half. Our guest, insurance expert Michael Barbarita, shares over five decades of industry insights tailored for small and mid-size manufacturers and B2B companies. Gain practical advice on protecting your business, minimizing liability, and navigating complex insurance and contractual challenges. Don’t wait for disaster—be prepared.
Michael Barbarita is a seasoned insurance consultant with O'Connor Insurance Group, helping small to mid-size local companies manage risk and safeguard their assets. Michael has a deep understanding of comprehensive coverage strategies, encompassing home, auto, life, and business insurance. His passion for building strong client relationships and delivering effective risk management solutions continues to make him a trusted advisor in the industry as a consultant through his own firm, Barbarita & Sons.
Connect with Michael on LinkedIn: https://www.linkedin.com/in/michaelcbarbarita/ Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
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Looking to optimize your manufacturing marketing? Connect with 50 Marketing today and let’s discuss a customized content strategy. https://www.50marketing.com/contact/
This week, Bill sits down with Rena Ivory, Marketing Manager at Crescent Industries, to discuss her journey in B2B manufacturing marketing. Rena shares her insights on transitioning from a D2C background to a B2B role in a complex field, building an effective content strategy from scratch, and leveraging tools like video and HubSpot to increase engagement and lead quality. This episode is essential listening for anyone navigating the unique challenges of B2B marketing in manufacturing and looking for actionable strategies to enhance brand awareness, trade show impact, and content effectiveness.
Connect with Rena on LinkedIn: https://www.linkedin.com/in/rena-ivory/ Learn more about Crescent Industries: https://www.crescentind.com/ Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
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Struggling with creating a self-service model for your manufacturing company? 50 Marketing can help you develop the right strategy and tools to meet buyer expectations. Visit 50marketing.com/contact 
In this episode, Bill sits down with Courtney Houtz of Butler Technologies, Inc. to discuss how they are transforming the manufacturing marketing space by building a trusted brand, enhancing digital customer experiences, and embracing a self-service model. Courtney shares her journey from building a foundational marketing strategy to adopting advanced content tactics, all while navigating industry challenges like buyer trust, employee engagement, and lead generation. Gain insights on how to build a customer-centric, future-ready brand in the manufacturing industry.
Connect with Courtney on LinkedIn: https://www.linkedin.com/in/courthoutz/ Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
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Struggling to differentiate your tech products in the B2B market? Let 50 Marketing help you craft a marketing strategy that highlights what makes your brand stand out. Get in touch today and let’s elevate your message! https://www.50marketing.com/contact/
In this episode of the Missing Half podcast, Bill sits down with Mike Maynard, CEO of Napier, to explore the pivotal role of PR in B2B marketing for tech and manufacturing companies. Mike shares insights on the forgotten art of PR, how it complements modern digital channels like SEO and paid search, and why it’s still essential for building brand authority. Whether you’re tackling PR at home or internationally, Mike provides valuable strategies on audience targeting, effectively engaging with journalists, and navigating complex markets. Bill and Mike also discuss budgeting for PR, common mistakes companies make, and the importance of differentiation in a competitive market.
Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
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💻 Contact us to learn how 50 Marketing can help you implement a CRM system tailored to your business needs. https://www.50marketing.com/contact/ 
In this episode of Missing Half, Bill sits down with Zach Hussion, founder of HUSHInbound, to discuss the impact of CRM tools, specifically HubSpot, for B2B and manufacturing companies. Zach draws from nearly two decades of experience in sales and marketing, offering insights into CRM implementation and marketing automation for late adopters, and the evolution of buyer behavior. They delve into how HubSpot's tools can streamline processes, increase ROI, and help marketing managers bridge the gap between strategy and execution. Tune in to learn actionable steps for leveraging CRM in your business and driving growth in today’s rapidly changing market.
Connect with Zach on LinkedIn: https://www.linkedin.com/in/zacharyhussion/ Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
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💻 Need help with your content and branding? Contact 50 Marketing: https://www.50marketing.com/contact/
In this episode, we sit down with Katie Hagan, an award-winning digital marketing strategist to dive into the complexities of crafting a brand identity. Bill and Katie explore the differences between starting from scratch versus rebranding, the challenges of ensuring consistent communication throughout a rebrand, and effective tools to develop a strong content marketing plan. Katie shares her experience with creating content strategies that resonate with B2B audiences. From discussing why branding is essential for B2B businesses to the impactful role of internal focus groups in brand messaging alignment, this conversation is full of actionable advice.
Katie Hagan is an award-winning digital marketing strategist with nearly a decade of experience spanning B2B tech, consumer brands, market research, and behavioral health. Katie specializes in branding and content strategy, and brings a fresh perspective to B2B marketing, incorporating creativity and strategic alignment across various sectors.
Connect with Katie on LinkedIn: https://www.linkedin.com/in/katie-hagan-472971b3/Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
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👉 Need video marketing help? Contact 50 Marketing: https://www.50marketing.com/contact/ 
This week, Bill sits down with Tim McLaughlin, co-founder of Blink, to discuss how video is revolutionizing marketing for manufacturers and B2B companies. Tim shares actionable insights on using video as an essential sales tool, helping businesses overcome the challenges of a dwindling sales force by leveraging video content to fill gaps, engage prospects, and close deals. Tim's production method allows clients to create multiple videos from a single shoot, maximizing content efficiency and ensuring consistent messaging across platforms. 
This episode is packed with tips on how to integrate video into your overall marketing strategy, from creating explainer videos to product demos, and using video to train new sales teams. If you’re a manufacturing marketing manager or executive looking to boost your company’s video presence, this episode offers the guidance you need.
Tim McLaughlin is the co-founder of Blink, a full-service marketing and video production agency based in Pittsburgh, PA. With over 15 years of experience in the video marketing space, Tim has worked with numerous brands to create compelling video content that aligns with their overall marketing strategies. 
Connect with Tim on LinkedIn: https://www.linkedin.com/in/timmclaughlin321blink/ Learn more about Blink: https://321blink.com/ 
Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
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