The Missing Half Podcast

This week we explore the power of authentic, organic content in manufacturing and B2B marketing. Discover how 50 Marketing’s unique "Content Create Sessions" help to uncover the true essence of a brand, translating its values, vision, and promise into engaging, relatable content delivered through the words of real employees. Learn how these sessions can create the emotional connections that drive results - and see some of our own final product. Whether you're a marketing manager or an executive, this episode offers valuable insights into producing effective, genuine communication for today’s marketplace.
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Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Learn more about 50 Marketing on our website: https://www.50marketing.com

What does it take to develop and execute a brand that stands out in a crowded B2B or manufacturing marketplace? In this episode, our team talks candidly about how we help clients identify their ideal customers, refine their messaging, and create a brand presence that truly reflects their identity. Hear from Andrea Sanner, Ryan Collier, and Johanna Jenis on the work they do every day to support 50 Marketing's clients. 
➡ Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!
Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Learn more about 50 Marketing on our website: https://www.50marketing.com

This week, Bill delves into the often misunderstood world of branding in B2B marketing. Branding isn't just about logos and colors—it's about telling a compelling brand story that resonates with your audience. Join us as we explore how manufacturers can create a brand identity that builds trust, drives engagement, and influences purchasing decisions.
Key points covered:• The definition of brand identity and its importance in B2B marketing• Common misconceptions about branding• The critical role of brand storytelling and narrative control• Balancing polished content with authentic, candid communication• Steps to evaluate and improve your current brand strategy• Implementing brand standards across your organization• The impact of branding on B2B buying decisions
➡ Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!
Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Learn more about 50 Marketing on our website: https://www.50marketing.com

In part two of our interview with Will Woods, we delve into the strategic advantages of conducting content creation days for B2B marketers. Bill and Will discuss how concentrated content experiences can transform your marketing efforts, allowing you to produce months' worth of high-quality, engaging content in just one day. 
Learn how to effectively leverage your brand story, utilize LinkedIn Sales Navigator, and create a scalable content strategy that drives pipeline growth and builds brand awareness across your entire market.
➡ Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!
Connect with Will on LinkedIn: https://www.linkedin.com/in/will-woods-ii/ Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Learn more about 50 Marketing on our website: https://www.50marketing.com

In this episode of Missing Half, Bill and guest Will Woods discuss the evolving landscape of social media for B2B marketers. 
Will, our 2024 summer intern, has spent several years unpacking the world of digital marketing. From his own personal brand to college organizations, Will's experience has provided expert-level knowledge of everything social media. 
Bill and Will explore the importance of avoiding generic strategies, the shift from old-school marketing strategies to modern content creation methods, how to build scalable content systems that enhance creativity, and overcoming the fear of using fresh and eye-catching strategies within the B2B sphere. 
➡ Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!
Connect with Will on LinkedIn: https://www.linkedin.com/in/will-woods-ii/ Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Learn more about 50 Marketing on our website: https://www.50marketing.com

Dive into the world of B2B account-based marketing with Matt Reiners from Arch BioEnergy. Learn about the importance of crafting compelling stories, understanding your customer, and what Arch BioEnergy is doing to revitalize communities through innovative business practices. 
In this episode, Matt explains his journey from large-scale ethanol production to founding a startup focused on waste transformation and decarbonization. He shares insights on crafting unique value propositions for different customer segments, maintaining deal momentum throughout the sales process, and the importance of authenticity in brand storytelling.
If you're considering ABM as part of your go-to-market strategy, this episode explores a unique application of this method. Matt discusses the differences he's experienced between a "one-to-many" marketing model and a "one-to-few" approach to B2B marketing. 
➡ Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!
Connect with Matt on LinkedIn: https://www.linkedin.com/in/matt-reiners-45607011/Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Learn more about 50 Marketing on our website: https://www.50marketing.com

In this episode of Missing Half, Bill is joined by Jaime Underwood, the founder and principal of Edible Chemistry Consulting. Jaime shares her expert insights on the intricate process of bringing food and beverage products to market, from formulation and scalability to branding and go-to-market strategy. Jaime emphasizes the importance of thorough market research and a well-designed go-to-market strategy, noting that many founders make the mistake of falling in love with their product before understanding their target audience. Jaime also shares examples of both successful and failed product launches, underscoring the importance of being open to feedback, adapting your brand as needed, and maintaining alignment between R&D, marketing, and sales teams. 
➡ Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!
Connect with Jaime on LinkedIn: https://www.linkedin.com/in/jaime-underwood-8061b9a/ Learn more about Edible Chemistry Consulting: https://edible-chemistry.com/ Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Learn more about 50 Marketing on our website: https://www.50marketing.com

In this episode, Bill discusses the importance of marketing and sales alignment in the B2B space. He emphasizes that 86% of the buyer's journey occurs online, making it crucial for the marketing team to provide the right content to guide prospects. Bill provides practical advice on how to address the sales and marketing alignment challenge, including mapping out the buyer's journey, identifying content gaps, and optimizing touchpoints. Gain insights on enhancing your marketing efforts and driving more effective sales engagement. 
Topics Covered:• Understanding the buyer’s journey and adapting to the self-service trend• Content mapping to identify and fill gaps in the buyer’s journey• Importance of consistent, cohesive content throughout the marketing and sales process• Recording and repurposing video content for different platforms (YouTube, social media, website)• Overcoming content fatigue by reusing and reimagining existing content• Addressing common sales objections regarding unique solutions and presentations• Ensuring that content supports the sales process and helps guide prospects
➡ Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!
Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Learn more about 50 Marketing on our website: https://www.50marketing.com

Join Bill as he talks with Pete Huggins, President of ITEN Industries on the incredible journey of this family-owned business celebrating 100 years of innovation in manufacturing. Learn about ITEN's evolution, the significance of vertical integration, and how they are preparing for the future with advanced technology, shifting approaches to sales and marketing, and a commitment to quality. 
ITEN Industries is a manufacturer and fabricator of industrial high-pressure laminates, custom pultrusions, ballistics grades panels, glass polyesters, and other custom materials. Providing Components for Life's Challenges.
➡ Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts. If you found value in this episode, rate the show on Apple and Spotify and share it with your network on LinkedIn. 
Learn more about ITEN Industries: https://www.itenindustries.com/ Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/ Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Learn more about 50 Marketing on our website: https://www.50marketing.com

Welcome back to the executive series! In this episode of Missing Half, Bill interviews industry veteran Dan Ellsworth, founder of TCQ Solutions. Dan shares his journey from growing up on the farm to strategic marketing leader and M&A consultant, offering valuable perspectives on what's missing in B2B and agricultural marketing today. Discover how genuine storytelling, mentorship, and innovative AI applications can revolutionize marketing in the agriculture industry.
Topics covered include:• Dan's background and career journey• The declining agriculture industry and the need for genuine mentorship to cultivate the next generation of ag professionals.• Importance of not just utilizing tech but genuinely understanding and fitting into the client’s story.• Anecdotes on the effectiveness of direct mail and countercultural marketing strategies.• Tips for effective M&A strategy in the ag sector• The necessity of consistent, comprehensive, and authentic branding in the ag and B2B sectors.• Case study on the successful launch of the MOO'V product and the story behind its creation.• Dan’s involvement with DataAg Inc. and the use of AI for facial recognition of animals and accessible veterinary-level advice.• The value of being in the field and directly interacting with customers to generate impactful marketing ideas.
Whether you're a marketing professional, ag industry insider, or simply curious about the future of food and farming, this episode offers a wealth of practical insights. 
➡ Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts. If you found value in this episode, please rate the show on Apple and Spotify and share it with your network on LinkedIn. 
Connect with Dan on LinkedIn: https://www.linkedin.com/in/dan-ellsworth-bb14b6a/Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Learn more about 50 Marketing on our website: https://www.50marketing.com