The Missing Link Podcast

This week is Thanksgiving here in the United States and I wanted to talk about a topic that you hear a lot about during this time of the year and show you how you can use it to grow your business. So, the truth is, there's tons of talk now and in the holidays about gratitude. And you probably already know how gratitude can help you have a more positive outlook and improve your personal life.

But did you know that gratitude can really help you get past some of the worst head trash and even tap into some of the better strategies that you need to grow your business? The truth is gratitude is actually not in our nature. We tend to be tied up in all of those primal fears, remain on guard and focus deeply on the most negative things that happen in our life and in our business.

It's a lens that we've gotten to be used to, but what if you could retrain your brain? What if you could retrain the pathways that go dark and instead tap into a wealth of gratitude to help you grow. So, this episode of the Mindset First podcast focuses on real and practical ways gratitude can help you grow.

This is not about sugar coating or thinking positively about things because as we all know, positive thinking has its limitations. This is a practice you can adopt and really, what better time to start to think about it?  When the world leaves us in a state of "what's next" every day, gratitude is there to support you.

So, I hope you tune in, let go of all of the rush this week and let's see how gratitude can be good for your business.

On today's episode, I sit down with marketing buff and proud Irishman, Ross O'Lochlainn. Ross is called the Conversion Engineer because as a former mechanical engineer, he has a certain knack for understanding how things work beneath the surface.

Ross helps online businesses and course creators, take their sales campaigns and have them perform at a higher level than they've come to expect. But he does this in a hype-free way that attracts quality students and helps you ditch the launch mentality through a process he calls Open Every Day. I'm actually a student of Ross's and his methodology has done so much to shift the way I deliver information and how I serve my audience. I'm a huge believer in his work. And I'm excited to share our conversation with you.

We talk all about the process of selling and how the launch mindset actually leaves both you and the customer depleted. It's a great conversation, especially if you're a course provider who has sold your courses using the launch model. And you're really sick of doing it that way. This is going to change the way you think about how you approach your audience and so much more. I can't wait for you to dive in and let me know what you think.

I don't know if it's just me, but there seems to be a lot of talk about burnout these days. Not just business owners, but everybody feeling exhausted, unable to focus and stressed to the point where they're feeling like that focus is just something they can't reach. And while burnout can hit at any point, right now, where we are in the world and all of us feeling so tentative, burnout is a natural consequence of being in this constant high state of alert.

So on today's episode, I wanted to take a deep dive into this really important topic to go into some of the reasons we experience burnout and how we're actually conditioned to just sort of get to that spot of constantly dealing with stress. So I wanted to explore this topic. It's something I have been thinking about for a long time, something I've been reading about, and I'm going to share some great resources today. And we're going to talk about ways to better deal with the exhausting stress in your life.

Let's get this conversation started.

Are you putting yourself out into the world and building your authority? Today's guest is a copywriter and launch strategist who has been a part of my membership and my mindset programs. She recognized that she was busy getting others' messages out into the world, but not her own. After spending over $10,000 on programs that still didn't get her out there and building her authority, Patti decided to create the Authority Project as a way to say yes to every authority building project and see what would happen for her business.

My guest Patti Haus shares what happened with this experiment and also gives some tips on how you can get started and see big results in your business. So let's get started.

I'm so excited about today's episode because today's topic is so important for every single business owner. And it's one of those things that we dread so much because it leaves us feeling so exposed and so vulnerable. Networking, or as my guest today shares, building personal relationships can be critical whether you're looking for clients, building a referral network, or just trying to get the word out on your business.

On today's episode speaker, networking, expert, business strategist, author of This Shit Works: A No-Nonsense Guide to Networking Your Way to More Friends, More Adventures, and More Success, Julie Brown and I take a deep dive into why networking is so important and how you can make it work for you.

Julie has over 20 years of networking experience and she even calls herself the networking unicorn, which I love. This episode is going to make you think differently about building your network, how easy follow-up can really be and what you can do now, even in the middle of COVID, to expand your network. This is an important episode so even if you think you're pretty good at this networking stuff, tune in.

Imposter complex can feel like it comes out of nowhere. You can be plugging along in your business, serving your customers, and then you get this call from a prospective client and it starts to bubble up from inside you.

You hear the tape begin to play in your head, a deep insecure tape that tells you that you have no idea what you're doing and that the person on the other end knows it. You stumble over your words. You feel yourself starting to over-promise because you feel like if you don't, they'll see right through you and realize that no matter what the person who referred them told them, you're a fake.

Even if you're able to survive that first call, you start to doubt everything. You pull together your proposal and you start to wonder, can I even do this work? And then when the client actually signs the contract, you go into a panic. Because you have to follow through with the project. You start to second guess everything you do. And wait, wait for the moment that they find out that you're really not good enough.

That, my friend, is how imposter complex works. And today, we're going to talk about how you can start to move past imposter complex and really own your worth.

You know how with some people you meet and you feel as if you’ve known each other forever? Like you can already read each other’s minds and know you already agree on so much. Well that’s how it was with today’s podcast guest. Belinda Weaver will tell you she’s an Australian living in California with her husband, two small humans and pug (who I’ll admit seems like a fabulous character).

Belinda helps people write copy that makes them money through her business Copywrite Matters. Whether it's teaching copywriters how to run successful businesses or business owners how to write more effective copy, Belinda offers courses, coaching and mentoring that builds skills and confidence. She’s also the co-host of a podcast called Hot Copy. Belinda is someone who truly understands that working on her mindset is the key to success - she is someone who walks her walk and puts in the work.

On today’s episode, Belinda and I talk about what it takes to shine a spotlight on your business. Rather than thinking you have to be a unique unicorn in your industry, you just have to be the one people choose. She shares a three step process of how to shine a spotlight on the aspects of your business that help prospective clients choose you.

I hope you get as much out of this episode as I do and learn how to stand out in your business in a new way.

Today on the show, we have an incredibly special guest. This is a dear friend of mine. She is a master life coach and best-selling author of several books, including her latest Setting Boundaries Will Set You Free. She was formerly event director at Hay House for over a decade. Nancy Levin is the creator of the Levin Life Coach Academy and offers in-depth coaching and coach training programs designed to support students and clients to make themselves a priority by setting boundaries that stick.

This episode is such an important episode. We spend the entire time talking about the importance of boundaries and how it can really make a difference in your business and your life. This is about breaking through that ceiling to really grow your business. Nancy talks about the ways that we can start to think differently about boundaries.

This episode is one that I think you're going to come back to several times because Nancy is just incredibly brilliant. This work has changed my life. It has changed thousands of people's lives. I can't wait for you to dive in and hear all about this. And let me know what you think, because this one's going to be powerful for you.

In this episode I wanted to dive into a topic that I think is impacting so many of us - as business owners and individuals. And it’s one we may dismiss as oh - it’s the times, we’ll move through this, but it’s one that can lead to deeper feelings so, I wanted to bring it up here... now. And that is disconnection.

More and more of my clients are sharing with me that they’re feeling disconnected - and not just from others, but themselves. They’re feeling like they can’t really tap into a part of themselves that is essential for growing as a person and as a business.

So, this week I wanted to take a deeper dive and really talk about what’s behind this feeling and what you can do to tap into deeper connection with yourself once again.

Today's episode is going to shake up so much for you when it comes to what you think it takes to build success. I first met Eman Zabi in a mastermind probably three years ago now. Eman's story today is one that demonstrates that you don't have to follow a traditional route to build the business of your dreams.

But what you do need is vision or rather a domination plan.

Eman is the founder of The Scribesmith, a launch copywriting agency that specializes in research based strategy and conversion copy for digital products. As a part of The Scribesmith's umbrella she created the conversion kits, brainstorming decks to help entrepreneurs raise conversion rates, and Terrain - a course marketplace that hosts and markets high quality courses for entrepreneurs, allowing course creators to focus on what they do best. Share their expertise while Terrain handles the rest.

In today's conversation we talk about how she got started in her business, why she needed a domination plan, and how it's helped anchor her business as she's built this marketing agency. We'll also talk about the fact that you don't have to work every mindset piece in order to scale your business and grow. Eman is a truly humble person and I really hope that you get the chance to know her, follow her work and enjoy this episode.