The Missing Link Podcast

A few years ago, Carol Dweck introduced the idea of growth mindset versus fixed mindset in her appropriately named book Mindset: The New Psychology of Success. She pointed out that when we have a fixed mindset it becomes harder to reach our goals and achieve the success we want. And while many of us would like to think we have a growth mindset or have achieved a more flexible growth mindset in our personal lives, when it comes to business - we tend to be fixed in ways that hold us back and keep us from cracking our own success code.

In this episode, I talk about how a fixed mindset might be holding you back from taking your business to the next level.

I love this conversation with Rachel because she's so real and shares both strategic and mindset tips to getting beyond your fears and growing a team that can take your business to the next level!

It's easy to push business strategies off to the side - especially when life and business get busy. You tell yourself you'll get to it later, only to push ideas off to the side repeatedly as your incompletions list grows. You tell yourself you wish you had more time, but nothing really changes. Later becomes never, and your business stalls. This is the time where satisfaction and joy starts to take a big dip for business owners. In this episode, I take a closer look at how the "I'll work on this later" is really costing your business and some simple things you can do to overcome procrastination and increase productivity and growth in your business.

When it comes to launching your products or services, there is a ton of talk in the marketing world about what you should do during your launch to maximize your sales. But there is this period before the launch that most business owners forget about or neglect - or to be honest, don't know what to do with, so they simply focus all their efforts around messaging and nurture to the launch. And that leaves a lot of money on the table that goes unclaimed. So, when I started to learn more about what Ash Chow was teaching business owners with digital products, my ears perked up. Ash is an Australian based copywriter who teaches business owners around the world how to improve their sales on day one of their launch by focusing their attention on pre-launch strategies. Instead of packing all your efforts into the end, Ash shares how you can actually pack more of a power punch by starting your efforts earlier. I love what Ash has to share and have worked with her to talk about my own strategies. There is a ton to learn from this episode and she even spills some of her own mindset stories about getting into this space!

Although I'm a big fan of saying no to things that sap your time, I'm also a proponent of experimenting in your business and saying YES to things that help you grow, excite you and push you out of your comfort zone. This week I dive into why so many of us stay attached to all of our shoulds and don't say YES enough to the things that we would love to be doing more of in our business.

The idea of experimenting has been a big topic in my groups and programs and this week, I want to help you adopt a YES mindset and become more adventurous in your business so you can grab onto that freedom, fun, time and intentional money in your business.

On today's episode I invite back Harvard law Grad turned entrepreneur, Bobby Klink to talk about how we can all get better at writing emails that our subscribers WANT to read. He actually built his multiple six figure business selling something pretty boring - legal templates. But he did so through his email process and has built a cult following because his emails are actually fun to read.

People have compared his sales sequences to "murder mysteries" that you just can't put down... and people actually email him concerned that they've missed something awesome on the rare weeks that he doesn't email his list.

Bobby has distilled his email wisdom into a snark-filled book titled Email Marketing That Doesn't Suck: Have Fun Writing Emails Your Subscribers Will Want To Read (And That Will Actually Make You Money!)" Set to be released on May 3, 2022, his book reads like his emails... his personality jumps off the page as he makes an otherwise dry subject entertaining to learn.

As always Bobby and I have a quick-paced, information filled conversation where I hope you'll learn a trick or two to keep your audience engaged and wanting to buy from you!

On today's Mindset First Podcast I sit down with someone who I personally hired to help me rebrand my business (I haven't yet revealed it to the world as of the date of this recording) and can easily say that Sarah has become a kindred spirit and friend. Sarah Ashman is the founder, brand strategist, creative director and stylist of Public Persona Studio a small multidisciplinary brand consultancy. She brings 20+ years of brand building and has worked as a graphic designer, creative director and stylist for major Advertising Agencies + Fortune 500 brands. She's worked with such brands as Estee Lauder, Ted Baker London, Vogue, Madonna, Mercedes Benz, Jimmy Fallon and Coach. And what's best about Sarah is that the same passion that she brings to major brands she brings to individuals to help them build bold, incredibly consistent brands. And while her clients brands speak volumes - what I found so interesting was her willingness to go off the beaten path to help you find the authentic you. Sarah and I recently met in person and I got to learn just how deep her abilities go. This podcast can help you think differently about your brand and go a little deeper with your personal message.

It's a question we all ask - how do I become more successful? But instead of asking what success really means or looks like for us, we tend to skip to the doing part and look at how we can make more money - faster. Few of us look beyond money as a definition of success and fewer of us reach a satisfying level of success that gives us the things money is supposed to bring.

So, in this episode I tackle the question of how to redefine success on your own terms and perhaps let go of some of the old - outdated definitions that don't seem to be giving you the things they promised. I also share some of my own personal experiences with success and hope that you'll get some insights about how the code you have been following is leading you down the wrong path!

In this episode I take a closer look at the story of my own mindset journey. One that kept me from even looking at what was going on in my own life and perpetuating bad patterns and habits long after I knew I was avoiding something. The truth is that many of us are scared to look at mindset - instead of working on our mindset we TRY anything else. We implement strategies to avoid, we collect new skills and buy tons of courses, we hide and tell ourselves lies. . . . all in the name of not blowing up our life as it is. We stay comfortable in our discomfort and never do anything to change. I can tell you from experience that even when you're avoiding blowing up your life or your business - it can happen anyway. I blew up my life just as I was trying to avoid blowing it up and then perpetuated a bunch of bad patterns and habits as a result - because I painted myself into a real life corner. On this episode I share my personal journey of how I blew up my life anyway. Hopefully it can help you if you've been avoiding taking a closer look inside.