The Missing Link Podcast

As a business owner or marketer, you've likely heard of the hero's journey as a way to connect with your audience. Revised and reignited, the hero's journey popular a few years back by Don Miller and the StoryBrand method as a way to guide your audience (the hero) to your services. It's a common story telling device that involves a hero who goes on an adventure, is victorious in a decisive crisis, and comes home changed or transformed. But today's guest, Hillary Rea - a communication consultant for multi-passionate entrepreneurs and leaders - suggests that the hero's journey can actually cause an identity crisis for your reader. She suggests that the old methods of storytelling that omit your own story don't build the real connection we need to grow our business. She shares with us what we can be doing that might actually feel a bit more natural for us so we can improve our storytelling abilities as a manner to connect and share our message. I really loved this conversation and it gave me permission to think about a different approach for my own content! I know it will for you too.

This is one of those topics I could address on my own, but I wanted to bring someone else in to talk a bit more in depth about how much mindset and specifically your core limiting beliefs impact your business growth. I decided to invite my own daughter to sit down and talk about this because she offers the perspective of a young, newer business owner and also employee (something we all need to consider if we're building a team). And I wanted to share some of the core beliefs that still show up for me as a seasoned business owner. We talk about how our beliefs show up in various aspects of our business and strategies you can use to identify your core beliefs and take action against them. Understanding how core beliefs actually hold you back from making more money, finding time for yourself and living in your freedom is an essential first step to creating a framework that finally has you stepping over blocks and getting to what you want.

If you've been feeling stuck in your business, but are unsure what beliefs are holding you back from making progress, keeping you in perfectionist loops or even people pleasing to your own detriment . . . this episode will be eye opening. I'm excited to share this with you.

If you have a book idea that's been sitting inside you ready to get out, then I know today's guest can help you launch your ideas.

Today Dr. Cindy Childress, expert ghostwriter and book editor shares how writing that book will help you grow your business and bring in the clients you desire - but you got to get it on paper. I talk to Cindy about the head trash that gets in the way for most business owners who want to write a book and she offers some great tips on how you can move past your struggles to write that book!

She also shares how to come up your big idea that your audience is ready to read! I was definitely inspired and motivated and hope if you've been sitting on an idea - that this episode gets you over the hump.

I don't always talk about subjects that are bright and sunny on this podcast because sometimes when we face the truth about how we feel in our business or about our business - we can finally make the changes we need to inspire growth and improve our lives. The truth is that we're so used to being uncomfortable or dissatisfied in the current state of our lives or business that we don't talk about some of the things that make being a business owner hard - which is why this year I am vowing to tackle some of those topics, both on my podcast and in my programs. Which is why this week I wanted to talk about loneliness and isolation in entrepreneurship and how we can combat this ever growing epidemic. This isn't something we have to put up with -suffering in silence isn't noble - it's actually business crushing and at times soul crushing. And it might even be showing up in surprising ways. Today on the podcast, we cover the topic of entrepreneurial isolation and loneliness and just how it's showing up - and stopping your business growth.

One question every business owner asks themselves over and over is how can I be more successful? And the truth is that the answer we seek is often in the doing and gathering of information, but in the end, accumulating information and staying busy, doesn't have anything to do with real leverage growth.

You have to first clear the head trash that's blocking you and to create a mindset first strategy that slows you down and builds your business intentionally. This episode is a little peek inside what I do as a success strategist and why I think it's important to see your head trash play out in all the different ways as you grow.

I'll share with you how you can get better at predicting your personal patterns and maybe see how you don't have to stay stuck in the limiting beliefs that hold you back about yourself. The world. Even your own success. I'm hoping you walk away with some greater clarity on what building success means for you and why it's really all in your head.

This episode has been one that's been in the making for some time. For years, I've been building courses - for myself and for others. Something many of you don't know is that I have participated in the development of an online life coach school and am responsible for the development of the business curriculum along with my partner. The one thing that has always impacted me is how so many courses fail to meet the bar - they don't really accomplish what they claim and don't give their students the results they want. This obsession - if you will - actually drove me totally revamp my mindset course in the beginning of COVID and add an entire strategic component to help students ACTUALLY take the steps to scale their business. And while I've got my hands full as a success strategist for business owners using mindset - I recently teamed up with my daughter who is an editor and training to be a mindset coach to launch a joint venture we're pretty excited and passionate about - and that is sustainable course creation. I'm excited to introduce you to Maya today and also share with you what we're offering the world. If you're looking to build an online course or improve the one you have - this is an episode you're going to want to listen to right now to take advantage of some special offers we have coming up this month.