The Missing Link Podcast

I often talk about how becoming unstoppable begins with shifting your mindset and reclaiming your power. Too often we give our power away with simple excuses, stories we tell ourselves about why we can't do something and how the world isn't delivering what we want. But the one thing you might not be aware of is that your negative mindset and head trash is also polluting your marketing message. The truth is that your mindset can impact what you say, how you say it and even how often you're willing to say it. It can even drive you to create offers and programs that you think your audience wants - but maybe aren't ready for. This is a real problem and can send your mindset - even further into the toilet. So, on this episode - I want to share my personal story around how mindset has driven my message over the years and how even now - when I feel like I've reached a place of being more authentically me than ever before - I can still fall into the mindset trap driving bad messaging. Tune in for some strategies and ways for you to identify what's going on for you.

Today in the podcast, I'm taking a bit of a different turn. I'm always about how do we fill our toolbox with things that help us get a better understanding of who we are, how we can grow and how we can move past feeling stuck and a little-known secret about me is that I kind of love astrology. And I have, since I was a kid before. I was highly influenced by my mom. So today on the podcast I invited a wonderful expert. Her name is Jennifer Racioppi and she is going to share with us some of the ins and outs around astrology and how it can be used as a tool to help you grow, to help you heal and to truly move yourself to the next level. This is a fun episode and Jennifer helps us demystify some of the pieces around astrology, and it helps us realize that it is more than just reading your horse group. It can be a tool to think about. When it comes to your next big step, your growth and how you're putting yourself out in the world. So, I hope you enjoy this episode.

So, I thought devoting an entire month to the topic of sales would be enough. Turns out I was wrong. Which is why I'm adding a few more episodes on the topic. The truth is that the biggest thing we all struggle with as business owners is getting more sales. I don't care if you're brand new or a seasoned veteran, a consultant or a marketer. We all would love more sales and the ability to shorten the sales cycle. The truth is that most people don't buy from you right away. Sometimes it can take up to two years of being on your email list or in your circle before someone can buy from you - but you need money today! So, how do you shorten this sales cycle and get a flow of business coming through your door. Today I sit down with sales turn around specialist Jeremy DeMerchant to talk about how we all as business owners can shorten our sales cycle whether we have a team or not. Jeremy is a powerhouse energy who has a passion for sales and a formula for shortening your sales cycle - no matter who you are. Besides the fact that I felt immediately connected to Jeremy because we share a birthday, I really appreciate Jeremy's easy-to-grasp methods of talking about sales! I'm excited for you to tune in and keep building your sales strategy toolbox.

Have you noticed how easy it is to feel confident and strong when things are going well? When clients seem to be showing up out of nowhere and finances are flowing - it can seem like you can breathe for a moment and give yourself the well-deserved pat on the back for all of your efforts. But when things slow down or when something negative happens in your business, it can feel hard to find your confidence. It can feel like all you hear is the negative self-talk swirling around in your head (day and night). So, what do you do? How do you pick yourself back up and better yet - stay steady so that every turn in your business doesn't send your self-worth and confidence down the toilet. During this episode of the Mindset First podcast, I want to talk about what it means to have confidence and how to really protect yourself and stay the course - no matter what's happening in your life or business.

One of the biggest challenges every single one of us has as an entrepreneur is getting more clients. Whether we're promoting our one-on-one services or a group program, we need something that's going to work - over and over again. I think why business owners struggle so much is that we try to use methods that others promote, but we don't really know how to adapt it for ourselves or our audience. So, we end up having lackluster results - and then think what's wrong with us. This happens so often, especially in the area of cold-pitching or simply pitching clients. Which is why I wanted to tackle the subject of pitching clients (and even yourself) again and talk with my friend Laura Lopuch (who is a cold email and pitch expert) about why we need to focus on our mindset and BE the problem solver instead of the sales person in each one of our new contacts. This is an important episode for you if you want more clients, want to get on stage or really just be more visible in your business.

Let's be honest - most service providers hate having to work on their own marketing because the truth is that they'd rather be doing their craft - whether that's a coach who would rather be guiding her clients, a lawyer who wants to work on her next case, even a marketer who wants to help others become more visible, marketing can feel like work.

Especially if the tactics aren't aligned with how you're showing up as a service provider. In fact old marketing tactics focused on fear and scarcity and manipulation. And for many that doesn't feel good. Which is why when I heard what copywriter and consultant and launch master Ry Schwartz was up to with ethical launch strategies, I had to have him on to talk about it. I'm a huge fan of what he's up to because it's really all about connection, integrity and using your strengths to sell.

This is a powerful episode for anyone who is looking to market your business a way that feels more aligned with who you are and want to be.

On today's episode, I geek out on a topic I could spend hours talking about. How do you read your prospective clients to improve your sales? So let me be super clear. This isn't about manipulating or trying to control people. This episode is about how you can better understand what your clients are really looking for instead of applying a bunch of sales tactics you've read in a book that might actually be turning off your prospective customers.

Look, sales is really about engaging in a conversation and seeing if what you have to offer is right for the person you're trying to sell to. And all too often, it can be hard to even get to that spot because we have so many things that are getting in the way of having a real conversation.

This episode is all about learning how to read your prospective customers in a new way that allows you to better listen and adapt to what's really happening in that sales conversation.

As a continuing series focused on improving our ability to sell as a service provider, I invited my friend and colleague Kathe Crawford to today's podcast because she has such an ease around sales that I find infectious. Kathe is a business & sales strategist, master life coach and author who helps entrepreneurs, service providers, business owners identify the gaps and opportunities needed to increase sales, create clients and increase revenue.

One of my favorite things about this episode is that Kathe talks about some simple, yet often skipped over ways of attracting clients and tapping into forgotten resources that can help you generate business quickly. Instead of always focusing on a business built on tech and platforms, Kathe talks about how we can focus on the relationships and networks we already have to build our business - which can feel like a relief to anyone who has really struggled with building a business according to online marketing plans.

We talk a lot about how we can quiet the noise and really tap into selling in a way that feels more comfortable and confident. I'm excited to share Kathe as part of my ongoing Mindset First Podcast sales series.

I feel like I could talk about sales and the mindset of sales on every single episode and still never cover the topic fully. So on today's episode of the podcast, I invited sales coach, Leah Neaderthal to talk to me about how to get over some of that shyness and that yuck that we feel about sales. Because the truth is that when it comes down to it, we can feel strong about what we do and then suddenly become timid the moment we have to talk about it or ask people to buy from us.

Leah is amazing at using LinkedIn and other techniques to help B2B consulting and coaching businesses get paid. What I love about Leah, and in this episode, is she takes this really holistic approach to sales and helps you think about how to overcome some of those things that we think about sales or how we show up ourselves around sales.

Both of us come from this background where we didn't feel good about sales or didn't trust that we were good at this. And Leah will tell you, she read 65 books and has created this process that just helps people feel comfortable. And even though we don't always agree on whether you're going to love selling in the end, the truth is you can get good at it.

Leah is the first in my series of interviews this month about how to improve your sales and perhaps to think about sales differently. I'm excited for you to tune in and hear what she has to say.

Is your negative and worrying mindset in charge of growing your business? As service owners our job is to anticipate the needs of others and even help people find their own path to growing their business - but that doesn't mean that we're always consciously in charge of the growth of our business in a way that makes sense.

This week on the Mindset First podcast, I explore the sneaky ways that your mindset keeps leading you back to clients that don't align with your business vision, that keep you from investing the way you need to and generally keep you stuck and feeling "stuck" or "frustrated". This episode is for anyone who KNOWS they have mindset traps that are holding them back, but aren't sure of all the ways their mindset keeps leading them back to self-sabotage and unhealthy patterns when it comes to growing a business. Learn how to overcome the negative mindset that derails real growth.