The Missing Link Podcast

Do you find marketing your business excruciatingly difficult because you don't feel like you have the confidence to sell yourself or even talk about your business? Let alone ask for the money to be paid what you're worth?

On today's episode of the Mindset First Podcast, I dive into a deep conversation with Brook McCarthy about confidence and how to really find the confidence you need to put yourself out into the world. Brook is the owner of Hustle and Heart, and she focuses on people-centric marketing, helping you tap into your creativity, your empathy, and making your business marketing far more valuable and powerfully relevant to the people that you serve.

I love Brook's honesty, her humor, and even her admission that she used to think mindset wasn't about her. So take some time today to listen and see how some of her strategies can help you become more visible in your business.

So this week I'm celebrating. It's almost hard to believe but Mindset First is a year old. I've completed 52 episodes and we are heading into year two. But before we do, I wanted to talk about the importance of celebration in your business. You may be tempted to skip over this episode because celebrating almost seems obvious. But, this week I explore how we skip over celebrating and why it's actually a hugely important part of growing your business to the next level.

Join me for this important celebration this week because I'm throwing us all a party.

Have you noticed how there continues to be this growing backlash against bro marketing and what I call glam girl marketing? Where the norm is to charge a premium and show off everything you've got. While only allegedly working 20 hours a week.

And part of that backlash has led to this movement toward ethical launching. Toward a conversation of gift economy, toward being super generous. And this concept of gift economy is allowing people to charge what they think you're worth and what they can afford. But is this a convenient way to sidestep your own discomfort with selling or owning your own worth?

On this episode, I take a deeper dive into some of the blocks that keep us from standing in our own worth, while striking a balance with your values of wanting to be generous, helping others, and sharing your services in the world. Look the line isn't always clear, but this episode is really designed to help you see where that line might be for you and allow you to see where you might be really just hiding behind desires to be liked. Being seen as good or generous, and maybe where you avoid being seen as greedy even.

So if you've been grappling with this and how do you stop yourself from feeling anxiety or being driven by two agendas: one being generous and one charging your worth. This episode can give you more clarity around where that line is for you.

Oh my gosh, this episode. I am so excited to share with you this interview with Kristen Edwards. Because this is going to give you a new window into how to truly use the Enneagram to power your business.

Now, I know it feels almost trendy to know your Enneagram and how it impacts your life. But the truth is is that the Enneagram is more than a personality quiz. It can actually give you a lot of insight about yourself, how to grow your business, how to build a team, how to communicate better, and truly how to look at the different aspects of yourself so you can start to scale your business with greater ease.

So this week on the Mindset First Podcast, I do sit down with Kristen Edwards and talk to her about understanding your Enneagram type. And how can it can do anything from helping you design your offers, structure the way you work, build the team that compliments your personal strengths. It's so insightful.

Kirsten Edwards is a leadership consultant and host of the Amplify Ambition Podcast. She believes that knowing more about personality types and working styles is the key to unlock success that will grow both life and business. The thing I really love about this episode is that Kristen and I share this belief that you don't have to do all the things everyone tells you in order to build a highly successful business. And instead it begins with figuring out who you are and what works for you that will ultimately lead you to being super successful.

This is an episode that I hope you listen to over and over again and share with your friends. So let's dive in.

On today's podcast, I sit down with a certified health coach, a Barbie Boules, and we talk about what it really means to move into the next chapter of your life with strength, confidence, clarity, and true authenticity.

One of the cool things about Barbie is, is that she dared to find a niche in the wellness space that nobody wants to talk about. She works with women who are in that perimenopause space, and she talks about what it really took to actually do something that everybody told her "wasn't sexy".

We often get stuck in this place of fear and unsure of what comes next. And sitting down and talking to Barbie is really a reminder of how do we follow our passions and how do we really become a master of what comes next? Barbie's ability to trust herself, to remain passionate and to help and connect with other women is amazing. Her wisdom about how do you mindfully move forward in your business is super powerful. And not just chase the money.

We both talk a lot about how we spent years really going after low-hanging fruit. Or the things that we thought we should be doing. So Barbie's episode is really powerful if you want to get a little uncomfortable, if you want to learn something about what wellness means in your business, and how do you take that bold step to do what you truly want. You won't want to miss this episode.

I can now think back to all the times in my life where I felt like things were falling apart and see how they were actually falling together. But when I was in the middle of the pain and the change, I couldn't see anything but the pain. Whether it was my divorce, struggles with my kids, overwhelm with my business, losing a client, or just feeling shame. I just wanted to hide and cry. I would always wonder why me and couldn't see the point of what I was going through.

But the truth is is that each of these moments now define how I show up for myself and others. And each moment has taught me that when things are falling apart, there is tremendous room for growth.

I'm now able to see through my pain and can be more grateful. And want to share with you how you too can do that no matter what hurdle you encounter in your life. So let's really dive in and see how we can learn to embrace your breakthrough as growth.

One of the first skills you learn when you're training to be a coach is how to listen better. We all know the importance of listening to our clients and really pausing to hear what they have to say. But most of us really struggle to stay present during conversations with our clients or our audience members.

I can remember when I was training as a coach thinking I'd be an ace at listening because I spent so many years as an attorney listening in court. But boy was I wrong. Listening, I mean real listening, without agenda or predetermination or bias, takes some real skill. Something I still work at years later. And it's something that you can improve on and will help your business grow so tremendously.

So today in the Mindset First Podcast, I sit down with Sara Frandina, who's a conversion copy writer with an insatiable appetite for learning, all of the books, and popcorn. I mean, I've actually seen her dive into popcorn, so I know this is true.

One of her super powers is really translating the thoughts and stories of others into meaningful insights that fuel empathy based marketing and communication for her clients. Today, she sits down with me and we talk about why it's so important to really listen to your customers. It doesn't matter if you're a writer, a coach, or just any other business owner. Listening is truly the key to growing bigger and serving your customers in a better way.

This topic is truly one of my favorites. And Sara does such an incredible job of providing some important insights of what gets in the way and how we can listen better. I really hope you enjoy this episode. So tune in.

Being a business owner often means wearing different hats in your business. One day you're a marketer, the next day you're an accountant, and the next day you're doing administrative work. But there comes a time in every business owner's life where it doesn't make sense to continue down the path of doing everything.

In fact, doing everything is often what keeps you from growing your business effectively. So, you decide you're going to hire someone - usually you start with a virtual assistant. But you automatically start thinking about cost - and you have NO idea how to really onboard someone or what to give them.

Today on the Mindset First Podcast I sit down with Emily Reagan - who describes herself as a jill-of-all trades when it comes to digital marketing and techie skills. She's worked as a behind-the-scenes digital media implementer and virtual assistant for a decade for online biz owner clients. She's a mom of four, Air Force wife, and founder of the Digital Media VA Crash Course, where she teaches women the digital marketing skills to get hired online as a unicorn virtual assistant. She shares all the details you need to know how to hire your unicorn to help you grow.

I often talk about how hard it is to ask for help - especially when we have limiting beliefs around being a burden or bothering people. We hate to ask because we worry that someone might not like us or even be upset. But for some of you, asking is especially hard when you're the person who people turn to.

There are some added layers of belief that make it hard to ask for help or even know what kind of support you might need - whether it's for your business or for your personal life. I really wanted to touch on this topic here because this comes up for so many of you who are used to being the person for your clients, your friends or your family - which leaves you unsure how to ask, who to ask or even what to ask.

So, this is an opportunity for you to tap into learning how to get the support you need so you're not so overwhelmed constantly by the work you have! So, let's dive in.

What is it like to have a brand where you get to show up wearing track suits and lifting weights? I love having marketers come on here to share how they came up with their personal brand strategy and how you too can learn how to stand out from the crowd.

Per Andreasen markets himself as The World's Strongest Copywriter and today shares how stepping out of a bland brand helped him crush his mindset and grow his business. He works with clients in the fitness and wellness space and can help them stand out from the crowd by ditching the bland.

Today we sit down for a purposeful conversation about brand and how he really values his mindset work as a way to grow his business.