Streamed live 21 NOV 2016:

Welcome to Welcome to IF I DID IT where we analyze and solve PR kerfuffles from the MMA world and beyond. This week we look at the NY Post putting Ronda Rousey on blast, GSP flirting with Bellator, Lebron James vs Phil Jackson, Snoop Dogg vs Kanye West. This week's kerfuffles include:You're WME-IMG. Last week multiple PR threats to your brand were made on different fronts, live and in public, if you will. Share your strategies for handling each one...

At 0:56 - Last Friday, the NY Post devoted an article to what they referred to as "Ronda Rousey's Failed Year Away" and recounted her brutal loss to Holly Holm and subsequent "self-imposed media blackout" as well as referencing "her controversial coach" and "her alleged domestic-abusing boyfriend". The article deemed her surprise "made-for-media moment" at the UFC 205 weigh-ins "fell flat...partly because Rousey's revival was dead on arrival." What are your PR plans to make Ronda's image great again?

At 7:19 - After negotiations with former UFC welterweight champion Georges St Pierre's return at UFC 206 fell through, his attorney told Forbes, "He doesn't need the UFC...If the new owners, William Morris-IMG, don't want him back and they try to block him from fighting elsewhere, he can then take the legal battle or decide to walk away and do other things." That was followed up with GSP tweeting photos taken last Saturday at Bellator 165 with Bellator CEO Scott Coker and current Bellator fighters, including UFC defectors Rory MacDonald and Chael Sonnen, as well as the previous UFC owner's Moby Dick: Fedor Emelianenko. What PR moves do you make, if any, to counter?

At 13:14 - Walk us through whether making a matchup between Conor McGregor and Floyd Mayweather is worth your while for your brand and financial goals.

At 19:07 - You're the NBA. LeBron James took umbrage with Hall of Fame Coach and NY Knicks President of Basketball Operations Phil Jackson referring to James' agent and business associates as a 'posse' during an interview with ESPN's Jackie MacMullan. With players, coaches, and industry observers taking time and sides interpreting the racial connotations and undertones of Jackson's reference, what PR measures must you make, if any, to prevent the Kaepernication of your league?

At 26:46 - You're Kanye West. During your concert in San Jose last Thursday, you announced that you didn't vote, but would've voted for Donald Trump and were running for US President in 2020. The crowd responded by booing and throwing stuff at you. Saturday night during a concert in Sacramento, you ranted about Jay-Z and Beyonce, played three songs, and left. You followed up the next night by cancelling your concert in Los Angeles, three hours before it was scheduled to begin. Do you need to make any PR moves to protect future ticket sales or is this PR prep for Yeezy joining Weezy as headliners for Donald Trump's inaugural ball?

At 33:26 - You're the producers of the hit Broadway musical Hamilton. After Vice-Presidential elect Mike Pence was booed by the crowd and admonished by your cast while attending your musical last Friday night, Donald Trump himself tweeted "The Theater must always be a safe and special place.The cast of Hamilton was very rude last night to a very good man, Mike Pence. Apologize!" Do you?

At 43:18 - TEACHABLE MOMENT: You're Donald Trump's son-in-law and New York Observer publisher Jared Kushner. Last week, the media pinned you as the reason for New Jersey Governor Chris Christie's removal from Trump's transition team and replacing alleged anti-semite Steve Bannon with RNC Chair Reince Priebus as White House Chief of Staff. The New York Times claims you're "seeking the counsel of Henry Kissinger." Is becoming a political apprentice to a dark lord of the Sith good PR?

At 49:04 - NEW FEATURE: KID NATE'S HEEL TURN

At 50:51 - REGULAR FEATURE: Now it's time for EUGENE'S LOST BATTALION

Enjoy!

Streamed live 20 NOV 2016:

An exhaustive run of MMA that spanned the globe telling uncomfortable truths all along the way. Not necessarily essential but necessary and essential if you have the slightest scintilla of interest as to where MMA is going in 2017. Be here.

Streamed live 19 NOV 2016:

Zane Simon of http://BloodyElbow.com to recap all today's UFC action I'll be talking results and next steps for all the night's big fights including main Ryan Bader vs. Lil' Nog and Mousasi vs. Hall.

Streamed live on 17 NOV 2016:

Zane Simon and Connor Ruebusch of http://BloodyElbow.com are here to give you their picks, insights, and fight odds, for every fight on this weekend's two UFC cards, from Mousasi vs. Hall 2 to Bader vs. Lil' Nog 2. Here's a look at the fight cards we will be discussing:

UFC BELFAST

Fight Pass Main Card

Gegard Mousasi vs. Uriah Hall - 1:07:48

Ross Pearson vs. Stevie Ray - 1:00:00

Timothy Johnson vs. Alexander Volkov - 53:46

Artem Lobov vs. Teruto Ishihara - 48:25

Fight Pass Prelims

Ian McCall vs. Neil Seery - 41:06

Magnus Cedenblad vs. Jack Marshman - 36:40

Kyoji Horiguchi vs. Ali Bagautinov - 30:20

Kevin Lee vs. Magomed Mustafaev - 25:20

Anna Elmose vs. Amanda Cooper - 21:13

Justin Ledet vs. Mark Godbeer - 17:24

Zak Cummings vs. Alexander Yakovlev - 13:40

Marion Reneau vs. Milana Dudieva - 10:22

Brett Johns vs. Kwan Ho Kwak - 8:00

Charlie Ward vs. Abdul Razak Alhassan - 4:22

UFC Sao Paulo

FS1 Main Card

Ryan Bader vs. Antônio Rogério Nogueira - 2:14:43

Thomas Almeida vs. Albert Morales - 2:08:08

Cláudia Gadelha vs. Cortney Casey - 2:02:48

Thales Leites vs. Krzysztof Jotko - 1:54:07

Warlley Alves vs. Kamaru Usman - 1:47:03

Sérgio Moraes vs. Zak Ottow - 1:42:20

FS1 Prelims

Cezar Ferreira vs. Jack Hermansson - 1:38:25

Marcos Rogério de Lima vs. Gadzhimurad Antigulov - 1:35:05

Johnny Eduardo vs. Manvel Gamburyan - 1:29:34

Luis Henrique vs. Christian Colombo - 1:25:00

Fight Pass Prelims

Pedro Munhoz vs. Justin Scoggins - 1:18:34

Francimar Barroso vs. Darren Stewart - 1:16:16

Streamed live 16 NOV 2016:

Sorry cry babies! Kid Nate + Eugene S. Robinson of http://BloodyElbow.com are back with another infamous & patented Care/Don't Care Preview. This week we're looking at UFC Mousasi vs Hall 2 and UFC Bader vs Nogueira 2. Here’s a look at the fight cards as they stand today:

UFC FIGHT NIGHT SAO PAULO, BRAZIL

FS1 MAIN CARD (9PM/6PM ETPT)

Ryan Bader vs Antonio Rogerio Nogueira - 44:34

Thomas Almeida vs Albert Morales - 43:24

Claudia Gadelha vs Cortney Casey - 42:47

Thales Leites vs Krzysztof Jotko - 41:00

Warlley Alves vs Kamaru Usman - 40:43

Sergio Moraes vs Zak Ottow - 39:33

FS1 PRELIMS (7PM/4PM ETPT)

Cesar Ferreira vs Jack Hermansson - 39:07

Marcos Rogerio de Lima vs Gadzhimurad Antigulov - 38:22

Johnny Eduardo vs Manny Gamburyan - 35:10

Luis Henrique vs Christian Colombo - 35:05

UFC Fight Pass Early Prelims (6PM/3PM)

Pedro Munhoz vs Justin Scoggins - 34:33

Francimar Barroso vs Darren Stewart - 34:10

UFC FIGHT NIGHT BELFAST, NORTHERN IRELAND

UFC Fight Pass MAIN CARD (4PM/1PM ETPT)

Gegard Mousasi vs Uriah Hall - 30:10

Ross Pearson vs Stevie Ray - 22:46

Timothy Johnson vs Alexander Volkov - 22:29

Artem Lobov vs Teruto Ishihara - 21:41

UFC Fight Pass Prelims (12:15PM/9:15AM ETPT)

Ian McCall vs Neil Seery - 18:27

Magnus Cedenblad vs Jack Marshman - 17:42

Kyoji Horiguchi vs Ali Bagautinov - 11:32

Kevin Lee vs Magomed Mustafaev - 8:36

Anna Elmose vs Amanda Cooper - 8:28

Justin Ledet vs Mark Godbeer - 7:54

Zak Cummings vs Alexander Yakovlev - 5:25

Marion Reneau vs Milana Dudieva - 5:15

Bret Johns vs Kwan Ho Kwak - 4:57

Charlie Ward vs Abdul Razak Alhassan - 4:23

Enjoy!

Streamed live 15 NOV 2016:

Welcome to Welcome to IF I DID IT where we analyze and solve PR kerfuffles from the MMA world and beyond. This week we look at Conor McGregor's campaign of world conquest, Eddie Alvarez' explanation, Wanda Sykes melt down, Michael Moore's call for celebrity engagement, more. This week's kerfuffles include:

At 1:05 - You're WME-IMG. After Conor McGregor made history with a two title, gate breaking Madison Square Garden performance, he announced his hunger...for a slice of your pie. "I need to be set for life with this. If you want me to be truly in on this, then I need to be all in this, proper, as owner, have an equity stake in the company." With Thanksgiving approaching, do you offer him a seat at your table, the kiddie table, or under the table...eating your crumbs?

At 14:16 - You're a UFC fighter. Conor wants equity, Cowboy Cerrone wants to unionize. How you

publicly get what you want?

At 22:42 - You're Eddie Alvarez. After losing your title to Conor McGregor on Saturday night, explain the PR strategy for going on Instagram today and posting that you "blew it ... I did nothing I trained , I did the complete opposite of what we planned on a daily basis for 10 weeks" instead of silently suffering.

At 35:58 - You are a member of "the world's largest sex & swinger community" also known as Adult Friend Finder. The Verge reported that over three hundred million accounts were breached in a massive hack including current and deleted user email addresses, passwords, usernames, IP addresses and browser information. How do you publicly and privately prepare for your potential purgation?

At 40:50 - You're a Democratic celebrity. During a 2016 Presidential Election Postmortem, Michael Moore told CNN"s Don Lemon, "Democrats need to start running people who are inspiring. The Republicans, they run Ronald Reagan. They run Schwarzenegger. Why aren't we running Tom Hanks or Oprah? I don't say that as a joke. Why don't we run people that are beloved by the American people?" What PR moves can you make to dodge the 2020 Presidential draft without being blamed for destroying the Democratic party?

At 45:05 - You're Wanda Sykes. At a TD Garden Cancer Fundraiser last Saturday in Boston, your comedy set included your thoughts on the US Presidential Election results, "I am certain this is not the first time we've elected a racist, sexist, homophobic president...He ain't the first one. He's just the first confirmed one." Thousands of boos blanketed the arena and you replied by flipping off and f-bombing the crowd. How do you use the video and press coverage to turn your frown upside down?

At 54:08 - You're Donald Trump. When CBS News announced that your transition team has a "new deal" for African-Americans with a "plan for urban renewal", initial resistance didn't come from the racist bullies who thought you'd sold them out. It came from Democrats who were outraged that your surrogates gave the ten-point plan to Mediatakeout, a black gossip website, instead of a traditional media outlet. Trumpsplain the PR behind this PR.

At 59:18 - TEACHABLE MOMENT: You're a major news publication. A British parent penned an open letter on Facebook to Lego about its brand values clashing with, and increasing circulation of, the Daily Mail's headlines "creating distrust of foreigners, blaming immigrants for everything" and "having a go at gay judges". Lego responded on Twitter: "We have finished the agreement with The Daily Mail and are not planning any future promotional activity with the newspaper." With attention towards media complicity in dividing the citizenry, is it time to return to elegant wording...for a more civilized age? Or is there too much money in being a wretched hive of scum and villainy?

At 49:07 - NEW FEATURE: KID NATE'S HEEL TURN

At 1:02:57 - REGULAR FEATURE: EUGENE'S LOST BATTALION

Enjoy!

Streamed live 13 NOV 2016:

UFC 205, the Big Apple's first big bow with the arts mixed martial, killed in it reminders of both how great the sport could be, as well as how horrible and moreover how much nothing is the same despite the apparent appearance of being the same as it ever was. That and: Madonna?!?!

Streamed Live 12 NOV 2016:

Join Zane Simon + Connor Ruebusch of http://BloodyElbow.com right after the fights for complete results, reviews and reactions to UFC 205 featuring Conor McGregor vs Eddie Alvarez from Madison Square Garden.

Streamed live 10 NOV 2016:

Sorry cry babies! Kid Nate + Eugene S. Robinson of http://BloodyElbow.com are back with the biggest most infamous most patented Care/Don't Care Preview ever for UFC 205 featuring Conor McGregor vs Eddie Alvarez and two more title fights. Here's the fight card for Saturday Night at Madison Square Garden:

PPV MAIN CARD (10PM/7PM ETPT)

TITLE FIGHT: Eddie Alvarez vs Conor McGregor - 49:07

Tyron Woodley vs Stephen Thompson - 44:36

Joanna Jedrzejczyk vs Karolina Kowalkiewicz - 41:59

Chris Weidman vs Yoel Romero - 39:20

Kelvin Gastelum vs Donald Cerrone - 36:56

Meisha Tate vs Raquel Pennington - 33:02

FS1 PRELIMS (8PM/5PM ETPT)

Frankie Edgar vs Jeremy Stephens - 24:24

Khabib Nurmagomedov vs Michael Johnson - 16:20

Rafael Natal vs Tim Boetsch - 13:26

Vicente Luque vs Belal Muhammad - 10:45

UFC FIGHT PASS EARLY PRELIMS (6:30PM/3:30PM ETPT)

Jim Miller vs Thiago Alves - 6:40

Liz Carmouche vs Katlyn Chookagian - 3:19

Enjoy!

Streamed live 10 NOV 2016:

Zane Simon and Connor Ruebusch of http://BloodyElbow.com are back to give you all the info you need on UFC 205. Including fight picks and odds for everything from the main event between Conor McGregor and Eddie Alvarez down to the opening prelim between Liz Carmouche and Katlyn Chookagian. Here's the fight card for Saturday Night at Madison Square Garden:

PPV MAIN CARD (10PM/7PM ETPT)

Eddie Alvarez vs Conor McGregor - 1:53:55

Tyron Woodley vs Stephen Thompson - 1:37:52

Joanna Jedrzejczyk vs Karolina Kowalkiewicz - 1:22:30

Chris Weidman vs Yoel Romero - 1:09:45

Kelvin Gastelum vs Donald Cerrone - 58:34

Meisha Tate vs Raquel Pennington - 51:40

FS1 PRELIMS (8PM/5PM ETPT)

Frankie Edgar vs Jeremy Stephens - 42:46

Khabib Nurmagomedov vs Michael Johnson - 28:50

Rafael Natal vs Tim Boetsch - 20:13

Vicente Luque vs Belal Muhammad - 14:57

UFC FIGHT PASS EARLY PRELIMS (6:30PM/3:30PM ETPT)

Jim Miller vs Thiago Alves - 8:28

Liz Carmouche vs Katlyn Chookagian - 1:40

Enjoy!