The Modern CEO Podcast

Get the worksheets, full agenda, and join the Plan Profit Scale event at ambermccue.com/planprofitscale

One thing that I absolutely LOVE about the programs and experiences that I offer through ambermccue.com is that I'm able to work with other Modern CEOs, hear about what they're doing, and share my own insights.

As people have been saying since the start of the pandemic, we are ALL in this together — and learning from the experiences of other Modern CEOs is absolutely crucial!

Which brings me to the latest episode of the Right on Time podcast.

This is the second of a 2-part reflection series looking back on the milestones, lessons learned, and strategic shifts of 2021. If you haven't listened to Part 1 yet, I recommend checking it out here!

In the last episode, I shared the importance of flexibility and adaptability when it comes to setting your business goals and coming up with personalized KPIs that really help you track your progress along the way.

This episode is about the importance of being OPEN to new ways of thinking, doing, and working — whether they're brought on by external factors or by our own bodies.

I talk about how I implemented focus groups and used client feedback to make changes to a program that I've offered for the past 8 years… and created a new, first-class experience for Modern CEOs.

I break down two case studies that demonstrate how 2021 shifted the way that I run BOTH of my businesses — and exactly why these changes made sense.

And I share a personal health discovery that has altered the way that I approach work altogether.

Yes, this episode gets a little personal… but I think it's important that we share these kinds of experiences!

In my latest podcast episode, you'll discover:

• The surprising results from our focus group initiative — and how it helped us totally redesign our programs and experiences
• How my team and I worked to hit that perfect balance between growth, streamlining & stabilization in 2021
• How my major health discovery has impacted my life, the way that I work, and how I show up for my team and my clients

Remember to subscribe on iTunes, Google Play, and Stitcher!

Highlights:

00:49 Our focus group initiative & changes

04:28 Adapting to client needs (without forgetting ours)

05:42 My 2022 planning

08:00 Revenue & profitability

10:07 Case study: Three Boudoir

11:32 Case study: ambermccue.com

12:59 Migraine story & my health update

20:09 Impact on business & life

23:19 Share your experiences

24:29 Team meetings

26:15 Rolling into 2022!

Thank you for listening! Want more information and tips? Bookmark ambermccue.com/blog and follow Amber on Instagram: @AmberMcCue

Mentioned in this episode:

https://freshlyimplemented.com

https://freshlyimplemented.com/workbook

https://ambermccue.com/join2022planathon

Since the start of 2022, I've spent some time reflecting on the last year… and I think I'm ready to share my thoughts.

Because let me tell you, my friend, there were a LOT of milestones and lessons to be learned in 2021 — and I know I'm not the only one who had to make some changes!

As Covid-19 surges continue to lead to lockdowns and restrictions in many areas, plenty of business owners have had to DRAMATICALLY shift their business models… or even come up with entirely new revenue streams.

But even apart from these huge shifts caused by the pandemic (which I definitely experienced with my boudoir photography business, Three Boudoir), 2021 threw Modern CEOs a few extra curveballs — including the iOS 14 update that made it harder than ever before to reach your audience through online ads.

(So if you were wondering why your campaigns last year didn't perform as expected, you can blame Apple for that!)

As Modern CEOs, we need to be CLEAR on our goals — and this means knowing when to take a step back and change our game plan. We need to observe changes in the market and adapt our strategies, so that our businesses can continue to grow and flourish… and that's exactly what I did.

In this 2-part behind-the-scenes series, I share the 2021 lessons and strategy shifts that changed the way that I do business — and how to set smart goals that will make 2022 your best year yet!

In my latest podcast episode, you'll discover:

• How we adapted our programs at ambermccue.com to offer the support that people most needed during a time of incredible change
• Simple steps to help you come up with goals and KPIs that make sense for YOUR unique business
• How we recovered after last year's iOS updates rocketed our cost-per-lead up to $100!!

Remember to subscribe on iTunes, Google Play, and Stitcher!

Highlights:

00:01 Intro

01:16 My 2021

04:48 Keep your goal cards close

06:01 Switching up your goals

07:24 Choosing the right goals

08:57 Case study: ambermccue.com

14:19 Dealing with the iOS update

17:02 Conversion, message strength & value

18:57 3-week road trip story

20:52 Winter photo ritual & Planathon

24:54 What we consider when making shifts

26:29 To be continued!

Thank you for listening! Want more information and tips? Bookmark ambermccue.com/blog and follow Amber on Instagram: @AmberMcCue

Mentioned in this episode:

https://ambermccue.com/join2022planathon

Have you been thinking about shaking things up when it comes to your business? Maybe planning to add a new income stream — or start a new business entirely?

Your business is a living thing, not something that is set in stone. If there is something that you want to experiment with in order to make your business more diverse, more profitable, more aligned or more fun, then I'm here to tell you: go for it!

When it comes to our businesses, we are absolutely allowed to change our minds and layer in new elements — or switch it up entirely.

If you've been playing around with an idea for a new revenue stream, side hustle, or second business, you'll DEFINITELY want to listen to this week's episode of the Right on Time Podcast!

In this episode, ads specialist and Soul Fueled Life founder Shay Jordan-Hrobsky returns to give an update on her new business venture, the Christmas Road — and she is giving listeners a little behind-the-scenes peek at what goes into launching a second business (while in the busy season of her first)!

I also break down my approach to adding a possible new revenue stream to my own photography business, Three Boudoir!

In this conversation, we tackle affiliate marketing, outsourcing, and why you should never, ever be afraid to switch up your business model…

In my latest podcast episode, you'll discover:

• Two case studies that demonstrate the importance of operations prep and how to test out new additions to your business plan
• Why you NEED to take the time to reset and reflect — and how to tap into the mindset of giving yourself grace!
• A sneaky announcement of my secret new project for 2022 (yes, I'm taking things to the next level!)

Highlights:

02:33 Welcome back Shay Jordan-Hrobsky! 03:41 Christmas Road update 05:23 Feel free to switch it up! 07:41 Announcing The New Nude! 08:18 Case study: Christmas Road 12:49 Case study: Three Boudoir 13:50 Reset & reflect 14:42 Give yourself grace & release 17:06 Slow running 18:21 Hallmark movies 21:15 2022 strategy 22:34 Organizing affiliate links

Thank you for listening! Want more information and tips? Bookmark ambermccue.com/blog and follow Amber on Instagram: @AmberMcCue

Mentioned in this episode:

Shay Jordan-Hrobsky

https://www.christmasroad.com

https://www.soulfueledlife.com

This week's episode of the Right on Time podcast is all about the benjamins!

My guest, Mel Abraham, is the best-selling author of The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans & Freedom and the founder of Business Breakthrough Academy and Thoughtpreneur Academy.

If that weren't impressive enough, Mel accomplished it all as a single, full-time father.

And it wasn't easy!

After seeing a portrait drawn by his 6-year-old son which pictured him standing in front of two computer screens and talking into two phones, Mel knew that he had to make some serious changes… and find a balance between profits and presence.

Mel made a BIG shift in both the way that he worked and how his money worked for him, tapping into new types of income that required less of his time and energy — an approach that paid off in 2019 when he stepped away from his business to focus on his health after a cancer diagnosis.

Mel is now a leading expert in building affluence through entrepreneurship, creating more wealth with less sweat, and achieving peace of mind through financial liberation.

In this conversation, we dive into how to get money to work harder for you than you worked for it, how to build a business model around your book that'll 10x its revenue, and why "freedom" shouldn't be your #1 source of motivation as you build your business.

In my latest podcast episode, you'll discover:

• Wealth-building tips for investing and financial planning —and why you need to know where your finish line lies
• Why passive income is actually a myth (and how to create leveraged income instead)!
• How the lessons he learned from his son shaped the way he runs his business — and how he dealt with his cancer diagnosis

Remember to subscribe on iTunes, Google Play, and Stitcher!

Highlights:

01:28 Meet Mel Abraham

04:07 Mel's journey

06:55 Mel's cancer diagnosis

08:14 His most valuable lessons

11:22 Creating cash flow to feed freedom

13:08 Five stages of income

17:22 Residual income & publishing

19:25 Importance of your financial machine

19:53 How to prioritize

24:15 Financial planning & finish lines

28:47 Finish line & microloans story

32:07 Wrap-up

Thank you for listening! Want more information and tips? Bookmark ambermccue.com/blog and follow Amber on Instagram: @AmberMcCue

Mentioned in this episode:

Mel Abraham

https://melabraham.com

https://podcasts.apple.com/ca/podcast/the-affluent-entrepreneur-show/id955356128

https://www.facebook.com/mel.abraham

https://www.youtube.com/c/melabraham

https://www.amazon.com/Mel-H.-Abraham/e/B00S1PSVXE%3F

Twitter: @melabraham9

Instagram: @melabraham9

What do math and marketing have in common?

They're two superpowers belonging to my friend and client, Michelle Williams!

Michelle is a full-time math educator and entrepreneur who helps math teachers working with struggling learners create math intervention plans, close learning gaps, and increase student achievement through her membership, The IgnitED Teacher.

Inspired by the huge shifts in education that came up during the pandemic, Michelle launched her first online program in October of 2020.

Over the course of just ONE year, Michelle's membership grew from 5 members... to 65!!

Michelle is creating big impact not only for her clients, but for their students as well. This amazing growth is due not only to Michelle's program content, but to her digital marketing approach which focuses on growing her visibility and delivering MAJOR value to her audience.

Michelle isn't afraid to try new things — from embedding video in her emails to sharing her expertise in Reels, she is constantly tweaking her strategy to deliver the best results.

In this conversation, we cover how to stay focused on the juiciest $100 bills, the key steps she took to build up her visibility, and how she worked through her Instagram apathy and made Reels work for her!

In my latest podcast episode, you'll discover:

• How Michelle went from feeling insecure about her lack of visibility to having to turn down speaking engagements because her calendar is too full!
• Why MORE content isn't always better when it comes to memberships — and when to focus on digestibility over quantity
• How Michelle stays on top of the rapid changes in digital marketing and navigates them seamlessly to keep creating MAJOR impact!

Remember to subscribe on iTunes, Google Play, and Stitcher!

Highlights:

02:45 Meet Michelle Williams

04:38 The Modern CEO

06:15 Michelle's unique membership

07:45 Building confidence

09:08 Key steps to grow visibility

12:00 The membership journey

14:49 How Michelle stayed in the game

16:10 Listening to feedback

18:40 Slow down to speed up!

20:23 BombBomb

21:45 Assessing & adapting

24:03 Instagram & Reels

26:01 Leadership traits

26:59 Future intentions & goals

28:50 Union work

30:13 10 years from now

31:27 Prioritizing & getting into action

35:09 Final thoughts

37:27 $100 bills & TikTok

Thank you for listening! Want more information and tips? Bookmark ambermccue.com/blog and follow Amber on Instagram: @AmberMcCue

Mentioned in this episode:

The Modern CEO

https://ambermccue.com/themodernceo

Fresh Start Workbook

http://freshstartworkbook.com

Michelle Williams

https://theignitedteacher.com

https://www.facebook.com/theignitedteach

https://www.youtube.com/theignitedteacher

Twitter: @theignitEDteach

Instagram: @theignitedteach

BombBomb

https://bombbomb.com

Are there things that you truly want to achieve in your life or in your business but, for some reason, you find yourself resistant to taking the actual steps needed to make them happen??

That resistance likely stems from limiting beliefs lurking deep within your brain — beliefs that you may have developed back in childhood.

Are you going to let the beliefs of a 4-year-old determine how you run your business?

I didn't think so!

My guest for this week's episode of the Right on Time podcast is here to break down where these thoughts come from, why we hold onto them… and how to replace them with something more constructive and nourishing.

Stephanie Synclair is a coach, consultant, and spiritual teacher. She is the host of The School of Quantum Living Podcast and author of Shut Up and Do the Work: The Entrepreneur's Guide to Creating Massive Success. She also sells loose leaf tea under her La Rue 1680 brand — which has been featured on Oprah, The Today Show, The Drew Barrymore Show, and more!

WHEW!

Stephanie believes that wealth is sacred… and she LOVES working with women to help them achieve their biggest, baddest financial dreams while remaining in spiritual alignment. She helps her clients through 'subconscious reprogramming' — uncovering the limiting beliefs beneath the surface that shape the way we feel about money, success, and our own capabilities, and then healing them.

Mind. Blown.

This conversation goes deep into the science and philosophy of what keeps us from building wealth and success, and offers some incredible insights into how to heal your mindset around money and business.

You'll definitely want to grab a pen and notebook before hitting play!

In my latest podcast episode, you'll discover:

• A fascinating breakdown of how epigenetics can affect us not only in terms of physical illnesses but also unconscious beliefs
• Techniques that you can start using *today* to reprogram your limiting beliefs!
• How to step into the next level of your life and business with confidence

Remember to subscribe on iTunes, Google Play, and Stitcher!

Highlights:

Intro/outro.mp4 file

00:01 Intro

00:02 Meet Stephanie Synclair

03:20 La Rue 1680

05:01 Where does real wealth come from?

07:30 Subconscious reprogramming & epigenetics

11:01 Gestation & unconscious inheritance

14:24 Environment & unconscious thought

17:08 Reprogramming & "truth"

19:20 Reprogramming techniques

22:49 Back to basics books

26:56 Learn to see & embrace deeper things

31:45 Stepping into your next level

34:48 Pandemic shift

37:51 La Rue 1680 & publicity

52:04 Outro

Thank you for listening! Want more information and tips? Bookmark ambermccue.com/blog and follow Amber on Instagram: @AmberMcCue

Mentioned in this episode:

https://www.stephaniesynclair.com

https://larue1680.com

Have you ever worked with a business coach?

And have you ever thought about becoming a coach yourself?

Even if you're not interested in starting a full-on coaching business, learning the skills used by effective coaches can provide a MAJOR upgrade to your business — and even your personal life!

The strengths and strategies developed through coaching can be leveraged in MANY different areas of your life, not only with your clients, but with your family and team members.

I definitely use coaching strategies with my kids to help them adapt their behaviors and get a few steps closer to their goals!

The great thing about coaching skills is that they can be woven throughout so many of the things that we're already doing in our businesses, especially as Modern CEOs. But what sort of training makes sense for you? Is there a difference between coaching and consulting? And do you need to get a license to become a coach??

I know you have a LOTTA questions!

...and I also know just the person to answer them!

Through her business, Coach with Clarity, Lee Chaix McDonough helps business coaches tap into a deeper, more aligned form of coaching, offer incredible value to their clients, and build amazing businesses.

I've wanted to interview Lee for a long time, so this is a very special episode!

Lee brings a unique and valuable perspective and skillset to the coaching industry, as she is also a therapist. She offers her clients guidance in the roles of coach, therapist, AND consultant — talk about a triple threat!

In this conversation, we dive DEEP into the benefits of coach training, how to offer the greatest value to your clients, why taking action can be so freakin' hard — and how to get more comfortable with change.

In my latest podcast episode, you'll learn:

• The differences between coaching, consulting, and therapy (and the common thread that links them together)
• The major skills that you should master in order to become a good (or great!) coach
• The debate over whether or not coaching should require licensure — and Lee's education recommendations for aspiring coaches

Remember to subscribe on iTunes, Google Play, and Stitcher!

Highlights:

02:17 Meet Lee Chaix McDonough!

06:03 What Lee's business looks like today

07:15 Coaching v. consulting

08:50 Amber's consulting story

11:23 Caring for clients in different roles

12:40 Different types of listening

14:08 Enhancing your skills

17:19 Implementing change

19:20 Coaching is people management

20:22 Training & certification

23:01 Benefits of coaching skills

24:10 Coaching v. therapy

27:25 Coaching certification experience

32:40 Why Lee offers certification

37:20 Showing up in alignment

39:33 Where to learn more!

41:02 Takeaway

Thank you for listening! Want more information and tips? Bookmark ambermccue.com/blog and follow Amber on Instagram: @AmberMcCue

Mentioned in this episode:

https://www.coachwithclarity.com

https://www.facebook.com/coachwithclarity

Instagram: @coachwithclarity